diff --git a/bin/build-all.sh b/bin/build-all.sh
index 17de9d39..7e0be8e2 100755
--- a/bin/build-all.sh
+++ b/bin/build-all.sh
@@ -2,7 +2,7 @@
 
 set -e
 
-VERSION=0.0.4
+source bin/version.sh
 
 COUNTRIES="US EU CN JP"
 
@@ -11,7 +11,8 @@ SRCBIN=.pio/build/esp32/firmware.bin
 
 for COUNTRY in $COUNTRIES; do 
 
-    COMMONOPTS="-DAPP_VERSION=$VERSION -DHW_VERSION_$COUNTRY -Wall -Wextra -Wno-missing-field-initializers -Isrc -Os -Wl,-Map,.pio/build/esp32/output.map -DAXP_DEBUG_PORT=Serial"
+    HWVERSTR="1.0-$COUNTRY"
+    COMMONOPTS="-DAPP_VERSION=$VERSION -DHW_VERSION_$COUNTRY -DHW_VERSION=$HWVERSTR -Wall -Wextra -Wno-missing-field-initializers -Isrc -Os -Wl,-Map,.pio/build/esp32/output.map -DAXP_DEBUG_PORT=Serial"
 
     export PLATFORMIO_BUILD_FLAGS="-DT_BEAM_V10 $COMMONOPTS"
     echo "Building with $PLATFORMIO_BUILD_FLAGS"
@@ -25,7 +26,6 @@ for COUNTRY in $COUNTRIES; do
     pio run # -v
     cp $SRCBIN release/firmware-HELTEC-$COUNTRY-$VERSION.bin
     cp $SRCMAP release/firmware-HELTEC-$COUNTRY-$VERSION.map
-
 done
 
 zip release/firmware-$VERSION.zip release/firmware-*-$VERSION.bin
diff --git a/src/configuration.h b/src/configuration.h
index 049a6c4b..61067de6 100644
--- a/src/configuration.h
+++ b/src/configuration.h
@@ -29,11 +29,10 @@ along with this program.  If not, see <http://www.gnu.org/licenses/>.
 // Version
 // -----------------------------------------------------------------------------
 
-#define APP_NAME                "Meshtastic"
-
 // If app version is not specified we assume we are not being invoked by the build script
 #ifndef APP_VERSION
 #define APP_VERSION             0.0.0 // this def normally comes from build-all.sh
+#define HW_VERSION              1.0-US // normally comes from build-all.sh and contains the region code
 #endif
 
 
diff --git a/src/main.ino b/src/main.ino
index 3ab046ff..0cbdbe03 100644
--- a/src/main.ino
+++ b/src/main.ino
@@ -240,7 +240,7 @@ void setup()
 #endif
 
   // Hello
-  DEBUG_MSG("%s %s\n", str(APP_NAME), xstr(APP_VERSION));
+  DEBUG_MSG("Meshtastic swver=%s, hwver=%s\n", xstr(APP_VERSION), xstr(HW_VERSION));
 
   // Don't init display if we don't have one or we are waking headless due to a timer event
   if (wakeCause == ESP_SLEEP_WAKEUP_TIMER)
@@ -270,7 +270,7 @@ void initBluetooth()
   // FIXME - we are leaking like crazy
   // AllocatorScope scope(btPool);
 
-  BLEServer *serve = initBLE(getDeviceName(), HW_VENDOR, xstr(APP_VERSION)); // FIXME, use a real name based on the macaddr
+  BLEServer *serve = initBLE(getDeviceName(), HW_VENDOR, xstr(APP_VERSION), xstr(HW_VERSION)); // FIXME, use a real name based on the macaddr
   createMeshBluetoothService(serve);
 
   // Start advertising - this must be done _after_ creating all services