diff --git a/CONTRIBUTING.md b/.github/CONTRIBUTING.md
similarity index 100%
rename from CONTRIBUTING.md
rename to .github/CONTRIBUTING.md
diff --git a/.github/wagtail-screenshot-with-browser.png b/.github/wagtail-screenshot-with-browser.png
new file mode 100644
index 0000000000..f646fe1674
Binary files /dev/null and b/.github/wagtail-screenshot-with-browser.png differ
diff --git a/.github/wagtail.svg b/.github/wagtail.svg
new file mode 100644
index 0000000000..84b04b9b6c
--- /dev/null
+++ b/.github/wagtail.svg
@@ -0,0 +1,64 @@
+
+
+
diff --git a/MANIFEST.in b/MANIFEST.in
index ddd18ce9c8..5d7681b9c8 100644
--- a/MANIFEST.in
+++ b/MANIFEST.in
@@ -1,4 +1,4 @@
-include LICENSE *.rst *.txt
+include LICENSE *.rst *.txt *.md
graft wagtail
prune wagtail/wagtailadmin/static_src
global-exclude __pycache__
diff --git a/README.md b/README.md
new file mode 100644
index 0000000000..37da705a8a
--- /dev/null
+++ b/README.md
@@ -0,0 +1,92 @@
+
+
+
+
+
+
+Wagtail is an open source content management system built on Django, with a strong community and commercial support. It's focused on user experience, and offers precise control for designers and developers.
+
+
+
+### Features
+
+* A fast, attractive interface for authors
+* Complete control over front-end design and structure
+* Scales to millions of pages and thousands of editors
+* Fast out of the box, cache-friendly when you need it
+* Content API for 'headless' sites with de-coupled front-end
+* Runs on a Raspberry Pi or a multi-datacenter cloud platform
+* StreamField encourages flexible content without compromising structure
+* Powerful, integrated search, using Elasticsearch or PostgreSQL
+* Excellent support for images and embedded content
+* Multi-site and multi-language ready
+* Embraces and extends Django
+
+Find out more at [wagtail.io](https://wagtail.io/).
+
+### Getting started
+
+Wagtail works with Python 3, on any platform.
+
+```
+ pip install wagtail
+ wagtail start mysite
+ cd mysite
+ python manage.py migrate
+ python manage.py createsuperuser
+ python manage.py runserver
+```
+
+For detailed installation and setup docs, see [docs.wagtail.io](http://docs.wagtail.io/).
+
+### Who’s using it?
+
+Wagtail is used by NASA, Google, Oxfam, the NHS, Mozilla, MIT, the Red Cross, Salesforce, NBC, BMW, and the US and UK governments. Add your own Wagtail site to [madewithwagtail.org](http://madewithwagtail.org).
+
+### Documentation
+
+[docs.wagtail.io](http://docs.wagtail.io/) is the full reference for Wagtail, and includes guides for developers, designers and editors, alongside release notes and our roadmap.
+
+### Compatibility
+
+Wagtail supports:
+
+* Django 1.11.x and 2.0
+* Python 3.4, 3.5 and 3.6
+* PostgreSQL, MySQL and SQLite as database backends
+
+Previous versions of Wagtail (1.13 and earlier) additionally supported Python 2.7.
+
+---
+
+### Community Support
+
+There is an active community of Wagtail users and developers responding to questions on [Stack Overflow](http://stackoverflow.com/questions/tagged/wagtail). When posting questions, please read Stack Overflow's advice on [how to ask questions](http://stackoverflow.com/help/how-to-ask) and remember to tag your question "wagtail".
+
+For topics and discussions that do not fit Stack Overflow's question and answer format, we have a [Slack workspace](https://github.com/wagtail/wagtail/wiki/Slack) and a [Wagtail Support mailing list](https://groups.google.com/forum/#!forum/wagtail).
+
+We maintain a curated list of third party packages, articles and other resources at [Awesome Wagtail](https://github.com/springload/awesome-wagtail).
+
+### Commercial Support
+
+Wagtail is sponsored by [Torchbox](https://torchbox.com/). If you need help implementing or hosting Wagtail, please contact us: hello@torchbox.com. See also [madewithwagtail.org/developers/](https://madewithwagtail.org/developers/) for expert Wagtail developers around the world.
+
+### Contributing
+
+If you're a Python or Django developer, fork the repo and get stuck in! We run a separate group for developers of Wagtail itself at https://groups.google.com/forum/#!forum/wagtail-developers (please note that this is not for support requests).
+
+You might like to start by reviewing the [contributing guidelines](http://docs.wagtail.io/en/latest/contributing/index.html) and checking issues with the [good first issue](https://github.com/wagtail/wagtail/labels/good%20first%20issue) label.
+
+We also welcome translations for Wagtail's interface. Translation work should be submitted through [Transifex](https://www.transifex.com/projects/p/wagtail/).
+
+### Thanks
+
+We thank [BrowserStack](https://www.browserstack.com/), who provide the project with free access to their live web-based browser testing tool, and automated Selenium cloud testing.
+
+[](https://www.browserstack.com/)
+
+[](https://travis-ci.org/wagtail/wagtail)
+[](https://opensource.org/licenses/BSD-3-Clause)
+[](https://pypi.python.org/pypi/wagtail/)
+[](http://codecov.io/github/wagtail/wagtail?branch=master)
+[](https://wagtail-slack.now.sh)
\ No newline at end of file
diff --git a/README.rst b/README.rst
deleted file mode 100644
index fb641aa979..0000000000
--- a/README.rst
+++ /dev/null
@@ -1,91 +0,0 @@
-.. image:: https://api.travis-ci.org/wagtail/wagtail.svg?branch=master
- :target: https://travis-ci.org/wagtail/wagtail
-.. image:: https://img.shields.io/pypi/l/wagtail.svg
- :target: https://pypi.python.org/pypi/wagtail/
-.. image:: https://img.shields.io/pypi/v/wagtail.svg
- :target: https://pypi.python.org/pypi/wagtail/
-.. image:: http://codecov.io/github/wagtail/wagtail/coverage.svg?branch=master
- :target: http://codecov.io/github/wagtail/wagtail?branch=master
-
-
-Wagtail CMS
-===========
-
-Wagtail is a content management system built on Django. It's focused on user experience,
-and offers precise control for designers and developers.
-
-.. image:: http://i.imgur.com/hSVerKq.jpg
- :width: 728 px
-
-Features
-~~~~~~~~
-
-* A fast, attractive interface for authors and editors
-* Complete control over design with standard Django templates
-* Configure content types through standard Django models
-* Fast out of the box. Cache-friendly if you need it
-* Tightly integrated search
-* Strong document and image management
-* Wide support for embedded content
-* Straightforward integration with existing Django apps
-* Simple, configurable permissions
-* Workflow support
-* An extensible `form builder `_
-* Multi-site and multi-language support
-* Excellent `test coverage `_
-
-Find out more at `wagtail.io `_.
-
-Getting started
-~~~~~~~~~~~~~~~
-
-.. code-block:: sh
-
- pip install wagtail
- wagtail start mysite
- cd mysite
- python manage.py migrate
- python manage.py createsuperuser
- python manage.py runserver
-
-then sign in at http://127.0.0.1:8000/admin/
-
-For detailed installation and setup docs, see `docs.wagtail.io `_.
-
-Who's using it?
-~~~~~~~~~~~~~~~
-`madewithwagtail.org `_ lists some of the public Wagtail sites we know about; please `add your own `_.
-
-Documentation
-~~~~~~~~~~~~~
-`docs.wagtail.io `_ is the full reference for Wagtail, and includes guides for developers, designers and editors, alongside release notes and our roadmap.
-
-Community Support
-~~~~~~~~~~~~~~~~~
-There is an active community of Wagtail users and developers responding to questions on `Stack Overflow `_. When posting questions, please read Stack Overflow's advice on `how to ask questions `_ and remember to tag your question with "wagtail".
-
-For topics and discussions that do not fit Stack Overflow's question-and-answer format, there is also a `Wagtail Support mailing list `_ and a `Slack workspace `_.
-
-Commercial Support
-~~~~~~~~~~~~~~~~~~
-Wagtail is sponsored by `Torchbox `_. If you need help implementing or hosting Wagtail, please contact us: hello@torchbox.com.
-
-Thanks
-~~~~~~
-We thank `BrowserStack `_, who provide the project with free access to their live web-based browser testing tool, and automated Selenium cloud testing.
-
-.. image:: https://cdn.rawgit.com/wagtail/wagtail/master/.github/browserstack-logo.svg
- :target: https://www.browserstack.com/
- :width: 219 px
-
-Compatibility
-~~~~~~~~~~~~~
-Wagtail supports Django 1.11.x and 2.0 on Python 3.4, 3.5 and 3.6. Supported database backends are PostgreSQL, MySQL and SQLite.
-
-Contributing
-~~~~~~~~~~~~
-If you're a Python or Django developer, fork the repo and get stuck in! We run a separate group for developers of Wagtail itself at https://groups.google.com/forum/#!forum/wagtail-developers (please note that this is not for support requests).
-
-You might like to start by reviewing the `contributing guidelines `_ and checking issues with the `good first issue `_ label.
-
-We also welcome translations for Wagtail's interface. Translation work should be submitted through `Transifex `_.
diff --git a/setup.py b/setup.py
index 8179939c49..a8cdb24070 100755
--- a/setup.py
+++ b/setup.py
@@ -67,14 +67,19 @@ documentation_extras = [
setup(
name='wagtail',
version=__version__,
- description='A Django content management system focused on flexibility and user experience',
+ description='A Django content management system.',
author='Wagtail core team + contributors',
author_email='hello@wagtail.io', # For support queries, please see http://docs.wagtail.io/en/stable/support.html
url='http://wagtail.io/',
packages=find_packages(),
include_package_data=True,
license='BSD',
- long_description=open('README.rst').read(),
+ long_description="Wagtail is an open source content management \
+system built on Django, with a strong community and commercial support. \
+It’s focused on user experience, and offers precise control for \
+designers and developers.\n\n\
+For more details, see https://wagtail.io, http://docs.wagtail.io and \
+https://github.com/wagtail/wagtail/.",
classifiers=[
'Development Status :: 5 - Production/Stable',
'Environment :: Web Environment',