diff --git a/.github/PULL_REQUEST_TEMPLATE.md b/.github/PULL_REQUEST_TEMPLATE.md
index 75c3d71186..152dd8985f 100644
--- a/.github/PULL_REQUEST_TEMPLATE.md
+++ b/.github/PULL_REQUEST_TEMPLATE.md
@@ -5,5 +5,7 @@ Before submitting, please review the contributor guidelines `_. We target the HTML5 doctype.
* Write `semantic HTML `_.
+* Consult `ARIA Authoring Practices `_, in particular `No ARIA is better than Bad ARIA `_.
* Attach JavaScript behavior with ``data-`` attributes, rather than classes or IDs.
* For comments, use Django templates syntax instead of HTML.