Update README.rst with feature list

README.rst

@@ -1,8 +1,19 @@
 Wagtail CMS
 ===========
 
-Wagtail is a Django content management system focused on flexibility and user experience. Find out more at `wagtail.io <http://wagtail.io/>`_
-and `torchbox.github.io/wagtail <http://torchbox.github.io/wagtail/>`_. 
+Wagtail is a Django content management system built originally for the `Royal College of Art <http://www.rca.ac.uk/>`_ and focused on flexibility and user experience. Its features include:
+
+* A fast, attractive editor interface
+* Complete control over design with standard Django templates
+* Configure content types through standard Django models
+* Tightly integrated search (with an `Elasticsearch <http://www.elasticsearch.org/>`_ backend for production)
+* Strong document and image management
+* Wide support for embedded content
+* Optional preview->submit->approve workflow
+* Fast out of the box. `Varnish <https://www.varnish-cache.org/>`_-friendly if you need it
+* Tests! But not enough; we're working hard to improve this
+
+Find out more at `wagtail.io <http://wagtail.io/>`_. 
 
 Getting started
 ~~~~~~~~~~~~~~~
@@ -10,4 +21,4 @@ To get you up and running quickly, we've provided a demonstration site with all
 
 Contributing
 ~~~~~~~~~~~~
-If you're a Python or Django developer, fork the repo and get stuck in! Send us a useful pull request and we'll post you a `t-shirt <https://twitter.com/WagtailCMS/status/432166799464210432/photo/1>`_. 
+If you're a Python or Django developer, fork the repo and get stuck in! Send us a useful pull request and we'll post you a `t-shirt <https://twitter.com/WagtailCMS/status/432166799464210432/photo/1>`_. Our immediate priorities are better docs, more tests, internationalisation and localisation.