diff --git a/README.rst b/README.rst
index bc1a4de588..3135da3ea6 100644
--- a/README.rst
+++ b/README.rst
@@ -60,7 +60,7 @@ Contributing
 ~~~~~~~~~~~~
 If you're a Python or Django developer, fork the repo and get stuck in!
 
-We suggest you start by checking the `Help develop me! <https://github.com/torchbox/wagtail/issues?labels=Help+develop+me%21>`_ label and the `coding guidelines <http://wagtail.readthedocs.org/en/latest/howto/contributing.html#coding-guidelines>`_.
+We suggest you start by checking the `Help develop me! <https://github.com/torchbox/wagtail/labels/Help%20develop%20me%21>`_ label and the `coding guidelines <http://wagtail.readthedocs.org/en/latest/howto/contributing.html#coding-guidelines>`_.
 
 Send us a useful pull request and we'll post you a `t-shirt <https://twitter.com/WagtailCMS/status/432166799464210432/photo/1>`_.