diff --git a/wagtail/contrib/search_promotions/templates/wagtailsearchpromotions/add.html b/wagtail/contrib/search_promotions/templates/wagtailsearchpromotions/add.html
index dd9fa17a2a..5abc78f692 100644
--- a/wagtail/contrib/search_promotions/templates/wagtailsearchpromotions/add.html
+++ b/wagtail/contrib/search_promotions/templates/wagtailsearchpromotions/add.html
@@ -1,40 +1,30 @@
 {% extends "wagtailadmin/generic/form.html" %}
 {% load i18n wagtailadmin_tags %}
-{% block titletag %}{% trans "Add search promotion" %}{% endblock %}
-{% block content %}
-    {% trans "Add search pick" as add_str %}
-    {% include "wagtailadmin/shared/header.html" with title=add_str icon="pick" %}
 
-    <div class="nice-padding">
-        <div class="help-block help-info">
-            {% icon name='help' %}
-            {% blocktrans trimmed %}
-                <p>Promoted search results are a means of recommending specific pages or external links that might not organically come high up in search results. E.g recommending your primary donation page to a user searching with the less common term "<em>giving</em>".</p>
-            {% endblocktrans %}
+{% block before_form %}
+    <div class="help-block help-info w-form-width">
+        {% icon name='help' %}
+        {% blocktrans trimmed %}
+            <p>Promoted search results are a means of recommending specific pages or external links that might not organically come high up in search results. E.g recommending your primary donation page to a user searching with the less common term "<em>giving</em>".</p>
+        {% endblocktrans %}
 
-            {% blocktrans trimmed %}
-                <p>The "Search term(s)/phrase" field below must contain the full and exact search for which you wish to provide recommended results, <em>including</em> any misspellings/user error. To help, you can choose from search terms that have been popular with users of your site.</p>
-            {% endblocktrans %}
-        </div>
-        <form action="{% url 'wagtailsearchpromotions:add' %}" method="POST" novalidate>
-            {% csrf_token %}
-
-            <ul class="fields">
-                <li>
-                    {% include "wagtailsearchpromotions/queries/chooser_field.html" with field=form.query_string only %}
-                </li>
-                <li>
-                    {% include "wagtailsearchpromotions/includes/searchpromotions_formset.html" with formset=searchpicks_formset only %}
-                </li>
-            </ul>
-
-            {% block footer %}
-                {{ block.super }}
-            {% endblock %}
-        </form>
+        {% blocktrans trimmed %}
+            <p>The "Search term(s)/phrase" field below must contain the full and exact search for which you wish to provide recommended results, <em>including</em> any misspellings/user error. To help, you can choose from search terms that have been popular with users of your site.</p>
+        {% endblocktrans %}
     </div>
 {% endblock %}
 
+{% block form_content %}
+    <ul class="fields">
+        <li>
+            {% include "wagtailsearchpromotions/queries/chooser_field.html" with field=form.query_string only %}
+        </li>
+        <li>
+            {% include "wagtailsearchpromotions/includes/searchpromotions_formset.html" with formset=searchpicks_formset only %}
+        </li>
+    </ul>
+{% endblock %}
+
 {% block extra_js %}
     {{ block.super }}
     <script src="{% versioned_static 'wagtailsearchpromotions/js/query-chooser-modal.js' %}"></script>
diff --git a/wagtail/contrib/search_promotions/tests.py b/wagtail/contrib/search_promotions/tests.py
index d5a2650383..7e5511558a 100644
--- a/wagtail/contrib/search_promotions/tests.py
+++ b/wagtail/contrib/search_promotions/tests.py
@@ -21,6 +21,7 @@ from wagtail.contrib.search_promotions.templatetags.wagtailsearchpromotions_tags
 )
 from wagtail.log_actions import registry as log_registry
 from wagtail.test.utils import WagtailTestUtils
+from wagtail.test.utils.template_tests import AdminTemplateTestUtils
 
 
 class TestSearchPromotions(TestCase):
@@ -175,7 +176,7 @@ class TestGetSearchPromotionsTemplateTag(TestCase):
         self.assertEqual(search_picks, [])
 
 
-class TestSearchPromotionsIndexView(WagtailTestUtils, TestCase):
+class TestSearchPromotionsIndexView(AdminTemplateTestUtils, WagtailTestUtils, TestCase):
     def setUp(self):
         self.user = self.login()
 
@@ -183,6 +184,10 @@ class TestSearchPromotionsIndexView(WagtailTestUtils, TestCase):
         response = self.client.get(reverse("wagtailsearchpromotions:index"))
         self.assertEqual(response.status_code, 200)
         self.assertTemplateUsed(response, "wagtailsearchpromotions/index.html")
+        self.assertBreadcrumbsItemsRendered(
+            [{"url": "", "label": "Promoted search results"}],
+            response.content,
+        )
 
     def test_search(self):
         response = self.client.get(
@@ -463,7 +468,7 @@ class TestSearchPromotionsIndexView(WagtailTestUtils, TestCase):
         self.assertIsNone(soup.select_one(f'a[href="{add_url}"]'))
 
 
-class TestSearchPromotionsAddView(WagtailTestUtils, TestCase):
+class TestSearchPromotionsAddView(AdminTemplateTestUtils, WagtailTestUtils, TestCase):
     def setUp(self):
         self.user = self.login()
 
@@ -471,6 +476,16 @@ class TestSearchPromotionsAddView(WagtailTestUtils, TestCase):
         response = self.client.get(reverse("wagtailsearchpromotions:add"))
         self.assertEqual(response.status_code, 200)
         self.assertTemplateUsed(response, "wagtailsearchpromotions/add.html")
+        self.assertBreadcrumbsItemsRendered(
+            [
+                {
+                    "url": reverse("wagtailsearchpromotions:index"),
+                    "label": "Promoted search results",
+                },
+                {"url": "", "label": "New: Promoted search result"},
+            ],
+            response.content,
+        )
 
     def test_post(self):
         # Submit
diff --git a/wagtail/contrib/search_promotions/views/settings.py b/wagtail/contrib/search_promotions/views/settings.py
index 654302b1dd..650b5807f1 100644
--- a/wagtail/contrib/search_promotions/views/settings.py
+++ b/wagtail/contrib/search_promotions/views/settings.py
@@ -126,6 +126,7 @@ def save_searchpicks(query, new_query, searchpicks_formset):
 
 
 class CreateView(generic.CreateView):
+    model = Query
     permission_policy = ModelPermissionPolicy(SearchPromotion)
     index_url_name = "wagtailsearchpromotions:index"
     edit_url_name = "wagtailsearchpromotions:edit"
@@ -134,6 +135,9 @@ class CreateView(generic.CreateView):
     success_message = gettext_lazy("Editor's picks for '%(query)s' created.")
     error_message = gettext_lazy("Recommendations have not been created due to errors")
     template_name = "wagtailsearchpromotions/add.html"
+    header_icon = "pick"
+    page_subtitle = gettext_lazy("Promoted search result")
+    _show_breadcrumbs = True
 
     def get_success_message(self, instance):
         return self.success_message % {"query": instance}
@@ -144,6 +148,11 @@ class CreateView(generic.CreateView):
             return " ".join(error for error in formset_errors)
         return super().get_error_message()
 
+    def get_breadcrumbs_items(self):
+        breadcrumbs = super().get_breadcrumbs_items()
+        breadcrumbs[-2]["label"] = _("Promoted search results")
+        return breadcrumbs
+
     def form_valid(self, form):
         self.form = form
         self.object = Query.get(form.cleaned_data["query_string"])