diff --git a/CHANGELOG.txt b/CHANGELOG.txt
index 49bf5a77f4..e35b44b502 100644
--- a/CHANGELOG.txt
+++ b/CHANGELOG.txt
@@ -20,6 +20,7 @@ Changelog
  * Fix: Settings menu now opens correctly from the page editor and styleguide views
  * Fix: `subpage_types` / `parent_page_types` business rules are now enforced when moving pages
  * Fix: Multi-word tags on images and documents are now correctly preserved as a single tag (LKozlowski)
+ * Fix: Changed verbose names to start with lower case where necessary (Maris Serzans)
 
 1.2 (12.11.2015)
 ~~~~~~~~~~~~~~~~
diff --git a/docs/reference/contrib/settings.rst b/docs/reference/contrib/settings.rst
index 82a8d9118b..baf959171c 100644
--- a/docs/reference/contrib/settings.rst
+++ b/docs/reference/contrib/settings.rst
@@ -69,7 +69,7 @@ You can add an icon to the menu by passing an 'icon' argument to the ``register_
     @register_setting(icon='icon-placeholder')
     class SocialMediaSettings(BaseSetting):
         class Meta:
-            verbose_name = 'Social media accounts'
+            verbose_name = 'social media accounts'
         ...
 
 For a list of all available icons, please see the :ref:`styleguide`.
diff --git a/docs/releases/1.3.rst b/docs/releases/1.3.rst
index 165554bcf6..1a1b536e26 100644
--- a/docs/releases/1.3.rst
+++ b/docs/releases/1.3.rst
@@ -35,6 +35,7 @@ Bug fixes
  * Settings menu now opens correctly from the page editor and styleguide views
  * ``subpage_types`` / ``parent_page_types`` business rules are now enforced when moving pages
  * Multi-word tags on images and documents are now correctly preserved as a single tag (LKozlowski)
+ * Changed verbose names to start with lower case where necessary (Maris Serzans)
 
 
 Upgrade considerations
diff --git a/docs/topics/snippets.rst b/docs/topics/snippets.rst
index 006cb55ea9..d311cf13b9 100644
--- a/docs/topics/snippets.rst
+++ b/docs/topics/snippets.rst
@@ -141,8 +141,8 @@ To attach multiple adverts to a page, the ``SnippetChooserPanel`` can be placed
       advert = models.ForeignKey('demo.Advert', related_name='+')
   
       class Meta:
-          verbose_name = "Advert Placement"
-          verbose_name_plural = "Advert Placements"
+          verbose_name = "advert placement"
+          verbose_name_plural = "advert placements"
   
       panels = [
           SnippetChooserPanel('advert'),
diff --git a/wagtail/contrib/wagtailsearchpromotions/migrations/0002_capitalizeverbose.py b/wagtail/contrib/wagtailsearchpromotions/migrations/0002_capitalizeverbose.py
new file mode 100644
index 0000000000..4f1d37269c
--- /dev/null
+++ b/wagtail/contrib/wagtailsearchpromotions/migrations/0002_capitalizeverbose.py
@@ -0,0 +1,28 @@
+# -*- coding: utf-8 -*-
+from __future__ import unicode_literals
+
+from django.db import models, migrations
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('wagtailsearchpromotions', '0001_initial'),
+    ]
+
+    operations = [
+        migrations.AlterModelOptions(
+            name='searchpromotion',
+            options={'ordering': ('sort_order',), 'verbose_name': 'search promotion'},
+        ),
+        migrations.AlterField(
+            model_name='searchpromotion',
+            name='description',
+            field=models.TextField(blank=True, verbose_name='description'),
+        ),
+        migrations.AlterField(
+            model_name='searchpromotion',
+            name='page',
+            field=models.ForeignKey(to='wagtailcore.Page', verbose_name='page'),
+        ),
+    ]
diff --git a/wagtail/contrib/wagtailsearchpromotions/models.py b/wagtail/contrib/wagtailsearchpromotions/models.py
index 28f33eb014..c531252823 100644
--- a/wagtail/contrib/wagtailsearchpromotions/models.py
+++ b/wagtail/contrib/wagtailsearchpromotions/models.py
@@ -6,13 +6,13 @@ from wagtail.wagtailsearch.models import Query
 
 class SearchPromotion(models.Model):
     query = models.ForeignKey(Query, db_index=True, related_name='editors_picks')
-    page = models.ForeignKey('wagtailcore.Page', verbose_name=_('Page'))
+    page = models.ForeignKey('wagtailcore.Page', verbose_name=_('page'))
     sort_order = models.IntegerField(null=True, blank=True, editable=False)
-    description = models.TextField(verbose_name=_('Description'), blank=True)
+    description = models.TextField(verbose_name=_('description'), blank=True)
 
     def __repr__(self):
         return 'SearchPromotion(query="' + self.query.query_string + '", page="' + self.page.title + '")'
 
     class Meta:
         ordering = ('sort_order', )
-        verbose_name = _("Search promotion")
+        verbose_name = _("search promotion")
diff --git a/wagtail/tests/demosite/migrations/0002_capitalizeverbose.py b/wagtail/tests/demosite/migrations/0002_capitalizeverbose.py
new file mode 100644
index 0000000000..90b8600f0e
--- /dev/null
+++ b/wagtail/tests/demosite/migrations/0002_capitalizeverbose.py
@@ -0,0 +1,18 @@
+# -*- coding: utf-8 -*-
+from __future__ import unicode_literals
+
+from django.db import migrations
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('demosite', '0001_initial'),
+    ]
+
+    operations = [
+        migrations.AlterModelOptions(
+            name='homepage',
+            options={'verbose_name': 'homepage'},
+        ),
+    ]
diff --git a/wagtail/tests/demosite/models.py b/wagtail/tests/demosite/models.py
index 893e852c59..454b8ad80a 100644
--- a/wagtail/tests/demosite/models.py
+++ b/wagtail/tests/demosite/models.py
@@ -150,7 +150,7 @@ class HomePage(Page):
     )
 
     class Meta:
-        verbose_name = "Homepage"
+        verbose_name = "homepage"
 
 
 class HomePageCarouselItem(Orderable, AbstractCarouselItem):
diff --git a/wagtail/tests/testapp/migrations/0020_capitalizeverbose.py b/wagtail/tests/testapp/migrations/0020_capitalizeverbose.py
new file mode 100644
index 0000000000..bef6efc54a
--- /dev/null
+++ b/wagtail/tests/testapp/migrations/0020_capitalizeverbose.py
@@ -0,0 +1,196 @@
+# -*- coding: utf-8 -*-
+from __future__ import unicode_literals
+
+from django.db import models, migrations
+import wagtail.wagtailimages.models
+import taggit.managers
+from django.conf import settings
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('tests', '0019_customimagefilepath'),
+    ]
+
+    operations = [
+        migrations.AlterField(
+            model_name='customimage',
+            name='created_at',
+            field=models.DateTimeField(db_index=True, auto_now_add=True, verbose_name='created at'),
+        ),
+        migrations.AlterField(
+            model_name='customimage',
+            name='file',
+            field=models.ImageField(
+                width_field='width',
+                height_field='height',
+                verbose_name='file',
+                upload_to=wagtail.wagtailimages.models.get_upload_to
+            ),
+        ),
+        migrations.AlterField(
+            model_name='customimage',
+            name='height',
+            field=models.IntegerField(editable=False, verbose_name='height'),
+        ),
+        migrations.AlterField(
+            model_name='customimage',
+            name='tags',
+            field=taggit.managers.TaggableManager(
+                help_text=None,
+                blank=True,
+                through='taggit.TaggedItem',
+                to='taggit.Tag',
+                verbose_name='tags'
+            ),
+        ),
+        migrations.AlterField(
+            model_name='customimage',
+            name='title',
+            field=models.CharField(max_length=255, verbose_name='title'),
+        ),
+        migrations.AlterField(
+            model_name='customimage',
+            name='uploaded_by_user',
+            field=models.ForeignKey(
+                editable=False,
+                blank=True,
+                to=settings.AUTH_USER_MODEL,
+                null=True, verbose_name='uploaded by user'
+            ),
+        ),
+        migrations.AlterField(
+            model_name='customimage',
+            name='width',
+            field=models.IntegerField(editable=False, verbose_name='width'),
+        ),
+        migrations.AlterField(
+            model_name='customimagefilepath',
+            name='created_at',
+            field=models.DateTimeField(db_index=True, auto_now_add=True, verbose_name='created at'),
+        ),
+        migrations.AlterField(
+            model_name='customimagefilepath',
+            name='file',
+            field=models.ImageField(
+                width_field='width',
+                height_field='height',
+                verbose_name='file',
+                upload_to=wagtail.wagtailimages.models.get_upload_to
+            ),
+        ),
+        migrations.AlterField(
+            model_name='customimagefilepath',
+            name='height',
+            field=models.IntegerField(editable=False, verbose_name='height'),
+        ),
+        migrations.AlterField(
+            model_name='customimagefilepath',
+            name='tags',
+            field=taggit.managers.TaggableManager(
+                help_text=None,
+                blank=True,
+                through='taggit.TaggedItem',
+                to='taggit.Tag',
+                verbose_name='tags'
+            ),
+        ),
+        migrations.AlterField(
+            model_name='customimagefilepath',
+            name='title',
+            field=models.CharField(max_length=255, verbose_name='title'),
+        ),
+        migrations.AlterField(
+            model_name='customimagefilepath',
+            name='uploaded_by_user',
+            field=models.ForeignKey(
+                editable=False,
+                blank=True,
+                to=settings.AUTH_USER_MODEL,
+                null=True,
+                verbose_name='uploaded by user'
+            ),
+        ),
+        migrations.AlterField(
+            model_name='customimagefilepath',
+            name='width',
+            field=models.IntegerField(editable=False, verbose_name='width'),
+        ),
+        migrations.AlterField(
+            model_name='formfield',
+            name='choices',
+            field=models.CharField(
+                help_text='Comma separated list of choices. Only applicable in checkboxes, radio and dropdown.',
+                max_length=512,
+                blank=True,
+                verbose_name='choices'
+            ),
+        ),
+        migrations.AlterField(
+            model_name='formfield',
+            name='default_value',
+            field=models.CharField(
+                help_text='Default value. Comma separated values supported for checkboxes.',
+                max_length=255,
+                blank=True,
+                verbose_name='default value'
+            ),
+        ),
+        migrations.AlterField(
+            model_name='formfield',
+            name='field_type',
+            field=models.CharField(
+                max_length=16,
+                verbose_name='field type',
+                choices=[
+                    ('singleline', 'Single line text'),
+                    ('multiline', 'Multi-line text'),
+                    ('email', 'Email'),
+                    ('number', 'Number'),
+                    ('url', 'URL'),
+                    ('checkbox', 'Checkbox'),
+                    ('checkboxes', 'Checkboxes'),
+                    ('dropdown', 'Drop down'),
+                    ('radio', 'Radio buttons'),
+                    ('date', 'Date'),
+                    ('datetime', 'Date/time')
+                ]
+            ),
+        ),
+        migrations.AlterField(
+            model_name='formfield',
+            name='help_text',
+            field=models.CharField(max_length=255, blank=True, verbose_name='help text'),
+        ),
+        migrations.AlterField(
+            model_name='formfield',
+            name='label',
+            field=models.CharField(help_text='The label of the form field', max_length=255, verbose_name='label'),
+        ),
+        migrations.AlterField(
+            model_name='formfield',
+            name='required',
+            field=models.BooleanField(default=True, verbose_name='required'),
+        ),
+        migrations.AlterField(
+            model_name='formpage',
+            name='from_address',
+            field=models.CharField(max_length=255, blank=True, verbose_name='from address'),
+        ),
+        migrations.AlterField(
+            model_name='formpage',
+            name='subject',
+            field=models.CharField(max_length=255, blank=True, verbose_name='subject'),
+        ),
+        migrations.AlterField(
+            model_name='formpage',
+            name='to_address',
+            field=models.CharField(
+                help_text='Optional - form submissions will be emailed to this address',
+                max_length=255,
+                blank=True,
+                verbose_name='to address'
+            ),
+        ),
+    ]
diff --git a/wagtail/wagtailcore/migrations/0021_capitalizeverbose.py b/wagtail/wagtailcore/migrations/0021_capitalizeverbose.py
new file mode 100644
index 0000000000..8c525ee797
--- /dev/null
+++ b/wagtail/wagtailcore/migrations/0021_capitalizeverbose.py
@@ -0,0 +1,166 @@
+# -*- coding: utf-8 -*-
+from __future__ import unicode_literals
+
+from django.db import models, migrations
+import django.db.models.deletion
+from django.conf import settings
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('wagtailcore', '0020_add_index_on_page_first_published_at'),
+    ]
+
+    operations = [
+        migrations.AlterField(
+            model_name='grouppagepermission',
+            name='group',
+            field=models.ForeignKey(related_name='page_permissions', to='auth.Group', verbose_name='group'),
+        ),
+        migrations.AlterField(
+            model_name='grouppagepermission',
+            name='page',
+            field=models.ForeignKey(related_name='group_permissions', to='wagtailcore.Page', verbose_name='page'),
+        ),
+        migrations.AlterField(
+            model_name='grouppagepermission',
+            name='permission_type',
+            field=models.CharField(max_length=20, verbose_name='permission type', choices=[('add', 'Add/edit pages you own'), ('edit', 'Edit any page'), ('publish', 'Publish any page'), ('lock', 'Lock/unlock any page')]),
+        ),
+        migrations.AlterField(
+            model_name='page',
+            name='content_type',
+            field=models.ForeignKey(related_name='pages', to='contenttypes.ContentType', verbose_name='content type'),
+        ),
+        migrations.AlterField(
+            model_name='page',
+            name='expire_at',
+            field=models.DateTimeField(null=True, blank=True, help_text='Please add a date-time in the form YYYY-MM-DD hh:mm.', verbose_name='expiry date/time'),
+        ),
+        migrations.AlterField(
+            model_name='page',
+            name='expired',
+            field=models.BooleanField(default=False, editable=False, verbose_name='expired'),
+        ),
+        migrations.AlterField(
+            model_name='page',
+            name='first_published_at',
+            field=models.DateTimeField(null=True, db_index=True, editable=False, verbose_name='first published at'),
+        ),
+        migrations.AlterField(
+            model_name='page',
+            name='go_live_at',
+            field=models.DateTimeField(null=True, blank=True, help_text='Please add a date-time in the form YYYY-MM-DD hh:mm.', verbose_name='go live date/time'),
+        ),
+        migrations.AlterField(
+            model_name='page',
+            name='has_unpublished_changes',
+            field=models.BooleanField(default=False, editable=False, verbose_name='has unpublished changes'),
+        ),
+        migrations.AlterField(
+            model_name='page',
+            name='latest_revision_created_at',
+            field=models.DateTimeField(null=True, editable=False, verbose_name='latest revision created at'),
+        ),
+        migrations.AlterField(
+            model_name='page',
+            name='live',
+            field=models.BooleanField(default=True, editable=False, verbose_name='live'),
+        ),
+        migrations.AlterField(
+            model_name='page',
+            name='locked',
+            field=models.BooleanField(default=False, editable=False, verbose_name='locked'),
+        ),
+        migrations.AlterField(
+            model_name='page',
+            name='owner',
+            field=models.ForeignKey(blank=True, on_delete=django.db.models.deletion.SET_NULL, related_name='owned_pages', null=True, to=settings.AUTH_USER_MODEL, editable=False, verbose_name='owner'),
+        ),
+        migrations.AlterField(
+            model_name='page',
+            name='search_description',
+            field=models.TextField(blank=True, verbose_name='search description'),
+        ),
+        migrations.AlterField(
+            model_name='page',
+            name='seo_title',
+            field=models.CharField(max_length=255, blank=True, help_text="Optional. 'Search Engine Friendly' title. This will appear at the top of the browser window.", verbose_name='page title'),
+        ),
+        migrations.AlterField(
+            model_name='page',
+            name='show_in_menus',
+            field=models.BooleanField(default=False, help_text='Whether a link to this page will appear in automatically generated menus', verbose_name='show in menus'),
+        ),
+        migrations.AlterField(
+            model_name='page',
+            name='slug',
+            field=models.SlugField(max_length=255, verbose_name='slug', help_text='The name of the page as it will appear in URLs e.g http://domain.com/blog/[my-slug]/'),
+        ),
+        migrations.AlterField(
+            model_name='page',
+            name='title',
+            field=models.CharField(max_length=255, help_text="The page title as you'd like it to be seen by the public", verbose_name='title'),
+        ),
+        migrations.AlterField(
+            model_name='pagerevision',
+            name='approved_go_live_at',
+            field=models.DateTimeField(null=True, blank=True, verbose_name='approved go live at'),
+        ),
+        migrations.AlterField(
+            model_name='pagerevision',
+            name='content_json',
+            field=models.TextField(verbose_name='content JSON'),
+        ),
+        migrations.AlterField(
+            model_name='pagerevision',
+            name='created_at',
+            field=models.DateTimeField(verbose_name='created at'),
+        ),
+        migrations.AlterField(
+            model_name='pagerevision',
+            name='page',
+            field=models.ForeignKey(related_name='revisions', to='wagtailcore.Page', verbose_name='page'),
+        ),
+        migrations.AlterField(
+            model_name='pagerevision',
+            name='submitted_for_moderation',
+            field=models.BooleanField(default=False, db_index=True, verbose_name='submitted for moderation'),
+        ),
+        migrations.AlterField(
+            model_name='pagerevision',
+            name='user',
+            field=models.ForeignKey(blank=True, null=True, to=settings.AUTH_USER_MODEL, verbose_name='user'),
+        ),
+        migrations.AlterField(
+            model_name='pageviewrestriction',
+            name='page',
+            field=models.ForeignKey(related_name='view_restrictions', to='wagtailcore.Page', verbose_name='page'),
+        ),
+        migrations.AlterField(
+            model_name='pageviewrestriction',
+            name='password',
+            field=models.CharField(max_length=255, verbose_name='password'),
+        ),
+        migrations.AlterField(
+            model_name='site',
+            name='hostname',
+            field=models.CharField(max_length=255, db_index=True, verbose_name='hostname'),
+        ),
+        migrations.AlterField(
+            model_name='site',
+            name='is_default_site',
+            field=models.BooleanField(default=False, help_text='If true, this site will handle requests for all other hostnames that do not have a site entry of their own', verbose_name='is default site'),
+        ),
+        migrations.AlterField(
+            model_name='site',
+            name='port',
+            field=models.IntegerField(default=80, help_text='Set this to something other than 80 if you need a specific port number to appear in URLs (e.g. development on port 8000). Does not affect request handling (so port forwarding still works).', verbose_name='port'),
+        ),
+        migrations.AlterField(
+            model_name='site',
+            name='root_page',
+            field=models.ForeignKey(related_name='sites_rooted_here', to='wagtailcore.Page', verbose_name='root page'),
+        ),
+    ]
diff --git a/wagtail/wagtailcore/models.py b/wagtail/wagtailcore/models.py
index a761f5ffe8..71a881dc47 100644
--- a/wagtail/wagtailcore/models.py
+++ b/wagtail/wagtailcore/models.py
@@ -57,18 +57,18 @@ class SiteManager(models.Manager):
 
 @python_2_unicode_compatible
 class Site(models.Model):
-    hostname = models.CharField(verbose_name=_('Hostname'), max_length=255, db_index=True)
+    hostname = models.CharField(verbose_name=_('hostname'), max_length=255, db_index=True)
     port = models.IntegerField(
-        verbose_name=_('Port'),
+        verbose_name=_('port'),
         default=80,
         help_text=_(
             "Set this to something other than 80 if you need a specific port number to appear in URLs"
             " (e.g. development on port 8000). Does not affect request handling (so port forwarding still works)."
         )
     )
-    root_page = models.ForeignKey('Page', verbose_name=_('Root page'), related_name='sites_rooted_here')
+    root_page = models.ForeignKey('Page', verbose_name=_('root page'), related_name='sites_rooted_here')
     is_default_site = models.BooleanField(
-        verbose_name=_('Is default site'),
+        verbose_name=_('is default site'),
         default=False,
         help_text=_(
             "If true, this site will handle requests for all other hostnames that do not have a site entry of their own"
@@ -255,28 +255,28 @@ class PageBase(models.base.ModelBase):
 @python_2_unicode_compatible
 class Page(six.with_metaclass(PageBase, MP_Node, ClusterableModel, index.Indexed)):
     title = models.CharField(
-        verbose_name=_('Title'),
+        verbose_name=_('title'),
         max_length=255,
         help_text=_("The page title as you'd like it to be seen by the public")
     )
     slug = models.SlugField(
-        verbose_name=_('Slug'),
+        verbose_name=_('slug'),
         max_length=255,
         help_text=_("The name of the page as it will appear in URLs e.g http://domain.com/blog/[my-slug]/")
     )
     # TODO: enforce uniqueness on slug field per parent (will have to be done at the Django
     # level rather than db, since there is no explicit parent relation in the db)
-    content_type = models.ForeignKey('contenttypes.ContentType', verbose_name=_('Content type'), related_name='pages')
-    live = models.BooleanField(verbose_name=_('Live'), default=True, editable=False)
+    content_type = models.ForeignKey('contenttypes.ContentType', verbose_name=_('content type'), related_name='pages')
+    live = models.BooleanField(verbose_name=_('live'), default=True, editable=False)
     has_unpublished_changes = models.BooleanField(
-        verbose_name=_('Has unpublished changes'),
+        verbose_name=_('has unpublished changes'),
         default=False,
         editable=False
     )
     url_path = models.TextField(verbose_name=_('URL path'), blank=True, editable=False)
     owner = models.ForeignKey(
         settings.AUTH_USER_MODEL,
-        verbose_name=_('Owner'),
+        verbose_name=_('owner'),
         null=True,
         blank=True,
         editable=False,
@@ -285,42 +285,42 @@ class Page(six.with_metaclass(PageBase, MP_Node, ClusterableModel, index.Indexed
     )
 
     seo_title = models.CharField(
-        verbose_name=_("Page title"),
+        verbose_name=_("page title"),
         max_length=255,
         blank=True,
         help_text=_("Optional. 'Search Engine Friendly' title. This will appear at the top of the browser window.")
     )
     show_in_menus = models.BooleanField(
-        verbose_name=_('Show in menus'),
+        verbose_name=_('show in menus'),
         default=False,
         help_text=_("Whether a link to this page will appear in automatically generated menus")
     )
-    search_description = models.TextField(verbose_name=_('Search description'), blank=True)
+    search_description = models.TextField(verbose_name=_('search description'), blank=True)
 
     go_live_at = models.DateTimeField(
-        verbose_name=_("Go live date/time"),
+        verbose_name=_("go live date/time"),
         help_text=_("Please add a date-time in the form YYYY-MM-DD hh:mm."),
         blank=True,
         null=True
     )
     expire_at = models.DateTimeField(
-        verbose_name=_("Expiry date/time"),
+        verbose_name=_("expiry date/time"),
         help_text=_("Please add a date-time in the form YYYY-MM-DD hh:mm."),
         blank=True,
         null=True
     )
-    expired = models.BooleanField(verbose_name=_('Expired'), default=False, editable=False)
+    expired = models.BooleanField(verbose_name=_('expired'), default=False, editable=False)
 
-    locked = models.BooleanField(verbose_name=_('Locked'), default=False, editable=False)
+    locked = models.BooleanField(verbose_name=_('locked'), default=False, editable=False)
 
     first_published_at = models.DateTimeField(
-        verbose_name=_('First published at'),
+        verbose_name=_('first published at'),
         null=True,
         editable=False,
         db_index=True
     )
     latest_revision_created_at = models.DateTimeField(
-        verbose_name=_('Latest revision created at'),
+        verbose_name=_('latest revision created at'),
         null=True,
         editable=False
     )
@@ -1283,16 +1283,16 @@ class SubmittedRevisionsManager(models.Manager):
 
 @python_2_unicode_compatible
 class PageRevision(models.Model):
-    page = models.ForeignKey('Page', verbose_name=_('Page'), related_name='revisions')
+    page = models.ForeignKey('Page', verbose_name=_('page'), related_name='revisions')
     submitted_for_moderation = models.BooleanField(
-        verbose_name=_('Submitted for moderation'),
+        verbose_name=_('submitted for moderation'),
         default=False,
         db_index=True
     )
-    created_at = models.DateTimeField(verbose_name=_('Created at'))
-    user = models.ForeignKey(settings.AUTH_USER_MODEL, verbose_name=_('User'), null=True, blank=True)
-    content_json = models.TextField(verbose_name=_('Content JSON'))
-    approved_go_live_at = models.DateTimeField(verbose_name=_('Approved go live at'), null=True, blank=True)
+    created_at = models.DateTimeField(verbose_name=_('created at'))
+    user = models.ForeignKey(settings.AUTH_USER_MODEL, verbose_name=_('user'), null=True, blank=True)
+    content_json = models.TextField(verbose_name=_('content JSON'))
+    approved_go_live_at = models.DateTimeField(verbose_name=_('approved go live at'), null=True, blank=True)
 
     objects = models.Manager()
     submitted_revisions = SubmittedRevisionsManager()
@@ -1410,10 +1410,10 @@ PAGE_PERMISSION_TYPE_CHOICES = [
 
 
 class GroupPagePermission(models.Model):
-    group = models.ForeignKey(Group, verbose_name=_('Group'), related_name='page_permissions')
-    page = models.ForeignKey('Page', verbose_name=_('Page'), related_name='group_permissions')
+    group = models.ForeignKey(Group, verbose_name=_('group'), related_name='page_permissions')
+    page = models.ForeignKey('Page', verbose_name=_('page'), related_name='group_permissions')
     permission_type = models.CharField(
-        verbose_name=_('Permission type'),
+        verbose_name=_('permission type'),
         max_length=20,
         choices=PAGE_PERMISSION_TYPE_CHOICES
     )
@@ -1655,8 +1655,8 @@ class PagePermissionTester(object):
 
 
 class PageViewRestriction(models.Model):
-    page = models.ForeignKey('Page', verbose_name=_('Page'), related_name='view_restrictions')
-    password = models.CharField(verbose_name=_('Password'), max_length=255)
+    page = models.ForeignKey('Page', verbose_name=_('page'), related_name='view_restrictions')
+    password = models.CharField(verbose_name=_('password'), max_length=255)
 
     class Meta:
         verbose_name = _('page view restriction')
diff --git a/wagtail/wagtaildocs/migrations/0004_capitalizeverbose.py b/wagtail/wagtaildocs/migrations/0004_capitalizeverbose.py
new file mode 100644
index 0000000000..6f8a67ccd0
--- /dev/null
+++ b/wagtail/wagtaildocs/migrations/0004_capitalizeverbose.py
@@ -0,0 +1,45 @@
+# -*- coding: utf-8 -*-
+from __future__ import unicode_literals
+
+from django.db import models, migrations
+import taggit.managers
+from django.conf import settings
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('wagtaildocs', '0003_add_verbose_names'),
+    ]
+
+    operations = [
+        migrations.AlterModelOptions(
+            name='document',
+            options={'verbose_name': 'document'},
+        ),
+        migrations.AlterField(
+            model_name='document',
+            name='created_at',
+            field=models.DateTimeField(auto_now_add=True, verbose_name='created at'),
+        ),
+        migrations.AlterField(
+            model_name='document',
+            name='file',
+            field=models.FileField(upload_to='documents', verbose_name='file'),
+        ),
+        migrations.AlterField(
+            model_name='document',
+            name='tags',
+            field=taggit.managers.TaggableManager(through='taggit.TaggedItem', verbose_name='tags', blank=True, help_text=None, to='taggit.Tag'),
+        ),
+        migrations.AlterField(
+            model_name='document',
+            name='title',
+            field=models.CharField(max_length=255, verbose_name='title'),
+        ),
+        migrations.AlterField(
+            model_name='document',
+            name='uploaded_by_user',
+            field=models.ForeignKey(blank=True, null=True, to=settings.AUTH_USER_MODEL, editable=False, verbose_name='uploaded by user'),
+        ),
+    ]
diff --git a/wagtail/wagtaildocs/models.py b/wagtail/wagtaildocs/models.py
index f14a0dd40a..dfc109e767 100644
--- a/wagtail/wagtaildocs/models.py
+++ b/wagtail/wagtaildocs/models.py
@@ -25,18 +25,18 @@ class DocumentQuerySet(SearchableQuerySetMixin, models.QuerySet):
 
 @python_2_unicode_compatible
 class Document(models.Model, TagSearchable):
-    title = models.CharField(max_length=255, verbose_name=_('Title'))
-    file = models.FileField(upload_to='documents', verbose_name=_('File'))
-    created_at = models.DateTimeField(verbose_name=_('Created at'), auto_now_add=True)
+    title = models.CharField(max_length=255, verbose_name=_('title'))
+    file = models.FileField(upload_to='documents', verbose_name=_('file'))
+    created_at = models.DateTimeField(verbose_name=_('created at'), auto_now_add=True)
     uploaded_by_user = models.ForeignKey(
         settings.AUTH_USER_MODEL,
-        verbose_name=_('Uploaded by user'),
+        verbose_name=_('uploaded by user'),
         null=True,
         blank=True,
         editable=False
     )
 
-    tags = TaggableManager(help_text=None, blank=True, verbose_name=_('Tags'))
+    tags = TaggableManager(help_text=None, blank=True, verbose_name=_('tags'))
 
     objects = DocumentQuerySet.as_manager()
 
@@ -78,7 +78,7 @@ class Document(models.Model, TagSearchable):
             return False
 
     class Meta:
-        verbose_name = _('Document')
+        verbose_name = _('document')
 
 
 # Receive the pre_delete signal and delete the file associated with the model instance.
diff --git a/wagtail/wagtailembeds/migrations/0003_capitalizeverbose.py b/wagtail/wagtailembeds/migrations/0003_capitalizeverbose.py
new file mode 100644
index 0000000000..c1fe85eb84
--- /dev/null
+++ b/wagtail/wagtailembeds/migrations/0003_capitalizeverbose.py
@@ -0,0 +1,18 @@
+# -*- coding: utf-8 -*-
+from __future__ import unicode_literals
+
+from django.db import migrations
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('wagtailembeds', '0002_add_verbose_names'),
+    ]
+
+    operations = [
+        migrations.AlterModelOptions(
+            name='embed',
+            options={'verbose_name': 'embed'},
+        ),
+    ]
diff --git a/wagtail/wagtailembeds/models.py b/wagtail/wagtailembeds/models.py
index 2b5465dbe5..2623c940cf 100644
--- a/wagtail/wagtailembeds/models.py
+++ b/wagtail/wagtailembeds/models.py
@@ -39,7 +39,7 @@ class Embed(models.Model):
 
     class Meta:
         unique_together = ('url', 'max_width')
-        verbose_name = _('Embed')
+        verbose_name = _('embed')
 
     def __str__(self):
         return self.url
diff --git a/wagtail/wagtailforms/migrations/0003_capitalizeverbose.py b/wagtail/wagtailforms/migrations/0003_capitalizeverbose.py
new file mode 100644
index 0000000000..b03183a6e7
--- /dev/null
+++ b/wagtail/wagtailforms/migrations/0003_capitalizeverbose.py
@@ -0,0 +1,23 @@
+# -*- coding: utf-8 -*-
+from __future__ import unicode_literals
+
+from django.db import models, migrations
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('wagtailforms', '0002_add_verbose_names'),
+    ]
+
+    operations = [
+        migrations.AlterModelOptions(
+            name='formsubmission',
+            options={'verbose_name': 'form submission'},
+        ),
+        migrations.AlterField(
+            model_name='formsubmission',
+            name='submit_time',
+            field=models.DateTimeField(auto_now_add=True, verbose_name='submit time'),
+        ),
+    ]
diff --git a/wagtail/wagtailforms/models.py b/wagtail/wagtailforms/models.py
index 4581dc0b0f..f139505591 100644
--- a/wagtail/wagtailforms/models.py
+++ b/wagtail/wagtailforms/models.py
@@ -46,7 +46,7 @@ class FormSubmission(models.Model):
     form_data = models.TextField()
     page = models.ForeignKey(Page)
 
-    submit_time = models.DateTimeField(verbose_name=_('Submit time'), auto_now_add=True)
+    submit_time = models.DateTimeField(verbose_name=_('submit time'), auto_now_add=True)
 
     def get_data(self):
         return json.loads(self.form_data)
@@ -55,7 +55,7 @@ class FormSubmission(models.Model):
         return self.form_data
 
     class Meta:
-        verbose_name = _('Form Submission')
+        verbose_name = _('form submission')
 
 
 class AbstractFormField(Orderable):
@@ -64,25 +64,25 @@ class AbstractFormField(Orderable):
     """
 
     label = models.CharField(
-        verbose_name=_('Label'),
+        verbose_name=_('label'),
         max_length=255,
         help_text=_('The label of the form field')
     )
-    field_type = models.CharField(verbose_name=_('Field type'), max_length=16, choices=FORM_FIELD_CHOICES)
-    required = models.BooleanField(verbose_name=_('Required'), default=True)
+    field_type = models.CharField(verbose_name=_('field type'), max_length=16, choices=FORM_FIELD_CHOICES)
+    required = models.BooleanField(verbose_name=_('required'), default=True)
     choices = models.CharField(
-        verbose_name=_('Choices'),
+        verbose_name=_('choices'),
         max_length=512,
         blank=True,
         help_text=_('Comma separated list of choices. Only applicable in checkboxes, radio and dropdown.')
     )
     default_value = models.CharField(
-        verbose_name=_('Default value'),
+        verbose_name=_('default value'),
         max_length=255,
         blank=True,
         help_text=_('Default value. Comma separated values supported for checkboxes.')
     )
-    help_text = models.CharField(verbose_name=_('Help text'), max_length=255, blank=True)
+    help_text = models.CharField(verbose_name=_('help text'), max_length=255, blank=True)
 
     @property
     def clean_name(self):
@@ -212,9 +212,9 @@ class AbstractEmailForm(AbstractForm):
     A Form Page that sends email. Pages implementing a form to be send to an email should inherit from it
     """
 
-    to_address = models.CharField(verbose_name=_('To address'), max_length=255, blank=True, help_text=_("Optional - form submissions will be emailed to this address"))
-    from_address = models.CharField(verbose_name=_('From address'), max_length=255, blank=True)
-    subject = models.CharField(verbose_name=_('Subject'), max_length=255, blank=True)
+    to_address = models.CharField(verbose_name=_('to address'), max_length=255, blank=True, help_text=_("Optional - form submissions will be emailed to this address"))
+    from_address = models.CharField(verbose_name=_('from address'), max_length=255, blank=True)
+    subject = models.CharField(verbose_name=_('subject'), max_length=255, blank=True)
 
     def process_form_submission(self, form):
         super(AbstractEmailForm, self).process_form_submission(form)
diff --git a/wagtail/wagtailimages/migrations/0009_capitalizeverbose.py b/wagtail/wagtailimages/migrations/0009_capitalizeverbose.py
new file mode 100644
index 0000000000..5ca92435d0
--- /dev/null
+++ b/wagtail/wagtailimages/migrations/0009_capitalizeverbose.py
@@ -0,0 +1,52 @@
+# -*- coding: utf-8 -*-
+from __future__ import unicode_literals
+
+from django.db import models, migrations
+import wagtail.wagtailimages.models
+import taggit.managers
+from django.conf import settings
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('wagtailimages', '0008_image_created_at_index'),
+    ]
+
+    operations = [
+        migrations.AlterField(
+            model_name='image',
+            name='created_at',
+            field=models.DateTimeField(auto_now_add=True, db_index=True, verbose_name='created at'),
+        ),
+        migrations.AlterField(
+            model_name='image',
+            name='file',
+            field=models.ImageField(upload_to=wagtail.wagtailimages.models.get_upload_to, height_field='height', width_field='width', verbose_name='file'),
+        ),
+        migrations.AlterField(
+            model_name='image',
+            name='height',
+            field=models.IntegerField(editable=False, verbose_name='height'),
+        ),
+        migrations.AlterField(
+            model_name='image',
+            name='tags',
+            field=taggit.managers.TaggableManager(through='taggit.TaggedItem', verbose_name='tags', blank=True, help_text=None, to='taggit.Tag'),
+        ),
+        migrations.AlterField(
+            model_name='image',
+            name='title',
+            field=models.CharField(max_length=255, verbose_name='title'),
+        ),
+        migrations.AlterField(
+            model_name='image',
+            name='uploaded_by_user',
+            field=models.ForeignKey(blank=True, null=True, to=settings.AUTH_USER_MODEL, editable=False, verbose_name='uploaded by user'),
+        ),
+        migrations.AlterField(
+            model_name='image',
+            name='width',
+            field=models.IntegerField(editable=False, verbose_name='width'),
+        ),
+    ]
diff --git a/wagtail/wagtailimages/models.py b/wagtail/wagtailimages/models.py
index 3c090c10c8..935a73f804 100644
--- a/wagtail/wagtailimages/models.py
+++ b/wagtail/wagtailimages/models.py
@@ -55,14 +55,14 @@ def get_upload_to(instance, filename):
 
 @python_2_unicode_compatible
 class AbstractImage(models.Model, TagSearchable):
-    title = models.CharField(max_length=255, verbose_name=_('Title'))
-    file = models.ImageField(verbose_name=_('File'), upload_to=get_upload_to, width_field='width', height_field='height')
-    width = models.IntegerField(verbose_name=_('Width'), editable=False)
-    height = models.IntegerField(verbose_name=_('Height'), editable=False)
-    created_at = models.DateTimeField(verbose_name=_('Created at'), auto_now_add=True, db_index=True)
-    uploaded_by_user = models.ForeignKey(settings.AUTH_USER_MODEL, verbose_name=_('Uploaded by user'), null=True, blank=True, editable=False)
+    title = models.CharField(max_length=255, verbose_name=_('title'))
+    file = models.ImageField(verbose_name=_('file'), upload_to=get_upload_to, width_field='width', height_field='height')
+    width = models.IntegerField(verbose_name=_('width'), editable=False)
+    height = models.IntegerField(verbose_name=_('height'), editable=False)
+    created_at = models.DateTimeField(verbose_name=_('created at'), auto_now_add=True, db_index=True)
+    uploaded_by_user = models.ForeignKey(settings.AUTH_USER_MODEL, verbose_name=_('uploaded by user'), null=True, blank=True, editable=False)
 
-    tags = TaggableManager(help_text=None, blank=True, verbose_name=_('Tags'))
+    tags = TaggableManager(help_text=None, blank=True, verbose_name=_('tags'))
 
     focal_point_x = models.PositiveIntegerField(null=True, blank=True)
     focal_point_y = models.PositiveIntegerField(null=True, blank=True)
diff --git a/wagtail/wagtailredirects/migrations/0005_capitalizeverbose.py b/wagtail/wagtailredirects/migrations/0005_capitalizeverbose.py
new file mode 100644
index 0000000000..8f457cc9d8
--- /dev/null
+++ b/wagtail/wagtailredirects/migrations/0005_capitalizeverbose.py
@@ -0,0 +1,43 @@
+# -*- coding: utf-8 -*-
+from __future__ import unicode_literals
+
+from django.db import models, migrations
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('wagtailredirects', '0004_set_unique_on_path_and_site'),
+    ]
+
+    operations = [
+        migrations.AlterModelOptions(
+            name='redirect',
+            options={'verbose_name': 'redirect'},
+        ),
+        migrations.AlterField(
+            model_name='redirect',
+            name='is_permanent',
+            field=models.BooleanField(default=True, help_text="Recommended. Permanent redirects ensure search engines forget the old page (the 'Redirect from') and index the new page instead.", verbose_name='permanent'),
+        ),
+        migrations.AlterField(
+            model_name='redirect',
+            name='old_path',
+            field=models.CharField(max_length=255, db_index=True, verbose_name='redirect from'),
+        ),
+        migrations.AlterField(
+            model_name='redirect',
+            name='redirect_link',
+            field=models.URLField(blank=True, verbose_name='redirect to any URL'),
+        ),
+        migrations.AlterField(
+            model_name='redirect',
+            name='redirect_page',
+            field=models.ForeignKey(blank=True, null=True, to='wagtailcore.Page', verbose_name='redirect to a page'),
+        ),
+        migrations.AlterField(
+            model_name='redirect',
+            name='site',
+            field=models.ForeignKey(blank=True, related_name='redirects', null=True, to='wagtailcore.Site', verbose_name='site'),
+        ),
+    ]
diff --git a/wagtail/wagtailredirects/models.py b/wagtail/wagtailredirects/models.py
index 287410f422..2ef1974ac1 100644
--- a/wagtail/wagtailredirects/models.py
+++ b/wagtail/wagtailredirects/models.py
@@ -6,11 +6,11 @@ from django.utils.translation import ugettext_lazy as _
 
 
 class Redirect(models.Model):
-    old_path = models.CharField(verbose_name=_("Redirect from"), max_length=255, db_index=True)
-    site = models.ForeignKey('wagtailcore.Site', verbose_name=_('Site'), null=True, blank=True, related_name='redirects', db_index=True)
-    is_permanent = models.BooleanField(verbose_name=_("Permanent"), default=True, help_text=_("Recommended. Permanent redirects ensure search engines forget the old page (the 'Redirect from') and index the new page instead."))
-    redirect_page = models.ForeignKey('wagtailcore.Page', verbose_name=_("Redirect to a page"), null=True, blank=True)
-    redirect_link = models.URLField(verbose_name=_("Redirect to any URL"), blank=True)
+    old_path = models.CharField(verbose_name=_("redirect from"), max_length=255, db_index=True)
+    site = models.ForeignKey('wagtailcore.Site', verbose_name=_('site'), null=True, blank=True, related_name='redirects', db_index=True)
+    is_permanent = models.BooleanField(verbose_name=_("permanent"), default=True, help_text=_("Recommended. Permanent redirects ensure search engines forget the old page (the 'Redirect from') and index the new page instead."))
+    redirect_page = models.ForeignKey('wagtailcore.Page', verbose_name=_("redirect to a page"), null=True, blank=True)
+    redirect_link = models.URLField(verbose_name=_("redirect to any URL"), blank=True)
 
     @property
     def title(self):
@@ -76,5 +76,5 @@ class Redirect(models.Model):
         self.old_path = Redirect.normalise_path(self.old_path)
 
     class Meta:
-        verbose_name = _('Redirect')
+        verbose_name = _('redirect')
         unique_together = [('old_path', 'site')]
diff --git a/wagtail/wagtailusers/migrations/0004_capitalizeverbose.py b/wagtail/wagtailusers/migrations/0004_capitalizeverbose.py
new file mode 100644
index 0000000000..f464d071af
--- /dev/null
+++ b/wagtail/wagtailusers/migrations/0004_capitalizeverbose.py
@@ -0,0 +1,33 @@
+# -*- coding: utf-8 -*-
+from __future__ import unicode_literals
+
+from django.db import models, migrations
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('wagtailusers', '0003_add_verbose_names'),
+    ]
+
+    operations = [
+        migrations.AlterModelOptions(
+            name='userprofile',
+            options={'verbose_name': 'user profile'},
+        ),
+        migrations.AlterField(
+            model_name='userprofile',
+            name='approved_notifications',
+            field=models.BooleanField(default=True, help_text='Receive notification when your page edit is approved', verbose_name='approved notifications'),
+        ),
+        migrations.AlterField(
+            model_name='userprofile',
+            name='rejected_notifications',
+            field=models.BooleanField(default=True, help_text='Receive notification when your page edit is rejected', verbose_name='rejected notifications'),
+        ),
+        migrations.AlterField(
+            model_name='userprofile',
+            name='submitted_notifications',
+            field=models.BooleanField(default=True, help_text='Receive notification when a page is submitted for moderation', verbose_name='submitted notifications'),
+        ),
+    ]
diff --git a/wagtail/wagtailusers/models.py b/wagtail/wagtailusers/models.py
index 1960720d41..6b6f25a4cb 100644
--- a/wagtail/wagtailusers/models.py
+++ b/wagtail/wagtailusers/models.py
@@ -11,19 +11,19 @@ class UserProfile(models.Model):
     user = models.OneToOneField(settings.AUTH_USER_MODEL)
 
     submitted_notifications = models.BooleanField(
-        verbose_name=_('Submitted notifications'),
+        verbose_name=_('submitted notifications'),
         default=True,
         help_text=_("Receive notification when a page is submitted for moderation")
     )
 
     approved_notifications = models.BooleanField(
-        verbose_name=_('Approved notifications'),
+        verbose_name=_('approved notifications'),
         default=True,
         help_text=_("Receive notification when your page edit is approved")
     )
 
     rejected_notifications = models.BooleanField(
-        verbose_name=_('Rejected notifications'),
+        verbose_name=_('rejected notifications'),
         default=True,
         help_text=_("Receive notification when your page edit is rejected")
     )
@@ -36,4 +36,4 @@ class UserProfile(models.Model):
         return self.user.get_username()
 
     class Meta:
-        verbose_name = _('User Profile')
+        verbose_name = _('user profile')