diff --git a/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/add.html b/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/add.html
index 7fe3558e34..6c2a4c0003 100644
--- a/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/add.html
+++ b/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/add.html
@@ -8,9 +8,10 @@
     <div class="nice-padding">
         <div class="help-block help-info">
             {% blocktrans %}
-                <p>Editors picks are a means of recommending specific pages that might not organically come high up in search results. E.g recommending your primary donation page to a user searching with a less common term like "<em>giving</em>".</p>
-                {% endblocktrans %}
-                {% blocktrans %}
+                <p>Promoted search results are a means of recommending specific pages that might not organically come high up in search results. E.g recommending your primary donation page to a user searching with the less common term "<em>giving</em>".</p>
+            {% endblocktrans %}
+            
+            {% blocktrans %}
                 <p>The "Search term(s)/phrase" field below must contain the full and exact search for which you wish to provide recommended results, <em>including</em> any misspellings/user error. To help, you can choose from search terms that have been popular with users of your site.</p>
             {% endblocktrans %}
         </div>
diff --git a/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/confirm_delete.html b/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/confirm_delete.html
index 3c1c916c7c..62cff85946 100644
--- a/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/confirm_delete.html
+++ b/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/confirm_delete.html
@@ -6,7 +6,7 @@
     {% include "wagtailadmin/shared/header.html" with title=delete_str subtitle=query.query_string %}
 
     <div class="nice-padding">       
-        <p>{% trans "Are you sure you want to delete all editors picks for this search term?" %}</p>
+        <p>{% trans "Are you sure you want to delete all promoted results for this search term?" %}</p>
         <form action="{% url 'wagtailsearch_editorspicks_delete' query.id %}" method="POST">
             {% csrf_token %}
             <input type="submit" value="{% trans 'Yes, delete' %}" class="serious" />
diff --git a/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/includes/editorspicks_form.html b/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/includes/editorspicks_form.html
index 055cdd4b0e..aae5fdabea 100644
--- a/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/includes/editorspicks_form.html
+++ b/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/includes/editorspicks_form.html
@@ -7,7 +7,7 @@
     </ul>
 
     <fieldset>
-        <legend>{% trans "Editors pick" %}</legend>
+        <legend>{% trans "Promoted search result" %}</legend>
         <ul class="fields">
             <li class="model_choice_field">
                 {% trans "Choose another page" as choose_another_text_str %}
diff --git a/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/index.html b/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/index.html
index 931e08b7a1..e8e72f2388 100644
--- a/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/index.html
+++ b/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/index.html
@@ -14,8 +14,8 @@
 {% endblock %}
 
 {% block content %}
-    {% trans "Editor's search picks" as sp_title_str %}
-    {% trans "Add new editor's pick" as sp_text_str %}
+    {% trans "Promoted search results" as sp_title_str %}
+    {% trans "Add new promoted result" as sp_text_str %}
     {% include "wagtailadmin/shared/header.html" with title=sp_title_str add_link="wagtailsearch_editorspicks_add" icon="pick" add_text=sp_text_str search_url="wagtailsearch_editorspicks_index" %}
 
      <div class="nice-padding">
diff --git a/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/list.html b/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/list.html
index d6d1b57d4f..07fbb6589d 100644
--- a/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/list.html
+++ b/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/list.html
@@ -6,7 +6,7 @@
     <thead>
         <tr>
             <th class="title">{% trans "Search term(s)" %}</th>
-            <th>{% trans "Editors picks" %}</th>
+            <th>{% trans "Promoted results" %}</th>
             <th>{% trans "Views (past week)" %}</th>
         </tr>
     </thead>
diff --git a/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/results.html b/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/results.html
index 0a190a08bc..390b189076 100644
--- a/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/results.html
+++ b/wagtail/wagtailsearch/templates/wagtailsearch/editorspicks/results.html
@@ -15,9 +15,9 @@
     {% include "wagtailadmin/shared/pagination_nav.html" with items=queries is_searching=is_searching linkurl="wagtailsearch_editorspicks_index" %}
 {% else %}
     {% if is_searching %}
-         <p>{% blocktrans %}Sorry, no editor's picks match "<em>{{ query_string }}</em>"{% endblocktrans %}</p>
+         <p>{% blocktrans %}Sorry, no promoted results match "<em>{{ query_string }}</em>"{% endblocktrans %}</p>
     {% else %}
         {% url 'wagtailsearch_editorspicks_add' as wagtailsearch_editorspicks_add_url %}
-        <p>{% blocktrans %}No editor's picks have been created. Why not <a href="{{ wagtailsearch_editorspicks_add_url }}">add one</a>?{% endblocktrans %}</p>
+        <p>{% blocktrans %}No promoted results have been created. Why not <a href="{{ wagtailsearch_editorspicks_add_url }}">add one</a>?{% endblocktrans %}</p>
     {% endif %}
 {% endif %}