See Pillow's [platform-specific installation instructions](https://pillow.readthedocs.io/en/stable/installation/building-from-source.html#external-libraries).
Inside your `mysite` folder, run the setup steps necessary for any Django project:
```sh
pip install -r requirements.txt
python manage.py migrate
python manage.py createsuperuser
python manage.py runserver
```
Your site is now accessible at `http://localhost:8000`, with the admin backend available at `http://localhost:8000/admin/`.
This sets you up with a new stand-alone Wagtail project.
If you want to add Wagtail to an existing Django project instead, see [Integrating Wagtail into a Django project](/getting_started/integrating_into_django).
There are a few optional packages that are not installed by default. You can install them to improve performance or add features to Wagtail. These optional packages include: