diff --git a/custom/instance/.gitkeep b/custom/instance/.gitkeep
new file mode 100644
index 000000000..e69de29bb
diff --git a/docs/development/build-config.md b/docs/development/build-config.md
index a5f9a741b..0d7f44b99 100644
--- a/docs/development/build-config.md
+++ b/docs/development/build-config.md
@@ -38,6 +38,17 @@ For example:
 
 See `app/soapbox/utils/features.js` for the full list of features.
 
+### Custom files (`custom/instance/*`)
+
+You can place arbitrary files of any type in the `custom/instance/` directory.
+They will be available on your website at `https://example.com/instance/{filename}`.
+Subdirectories are supported, too.
+
+Some use cases:
+
+- Logos, which can then be referenced from `soapbox.json`
+- About pages, available at `/about` on your website.
+
 ## Environment variables
 
 When compiling Soapbox FE, environment variables may be passed to change the build itself.
diff --git a/webpack/shared.js b/webpack/shared.js
index 648f07008..2daba677a 100644
--- a/webpack/shared.js
+++ b/webpack/shared.js
@@ -97,6 +97,13 @@ module.exports = {
       }, {
         from: join(__dirname, '../app/instance'),
         to: join(output.path, 'instance'),
+      }, {
+        from: join(__dirname, '../custom/instance'),
+        to: join(output.path, 'instance'),
+        noErrorOnMissing: true,
+        globOptions: {
+          ignore: ['**/.gitkeep'],
+        },
       }],
       options: {
         concurrency: 100,