diff --git a/app/soapbox/features/ads/providers/rumble.ts b/app/soapbox/features/ads/providers/rumble.ts
index b39ee4cc9..249fc8547 100644
--- a/app/soapbox/features/ads/providers/rumble.ts
+++ b/app/soapbox/features/ads/providers/rumble.ts
@@ -1,3 +1,4 @@
+import { getSettings } from 'soapbox/actions/settings';
 import { getSoapboxConfig } from 'soapbox/actions/soapbox';
 import { normalizeCard } from 'soapbox/normalizers';
 
@@ -22,23 +23,31 @@ interface RumbleApiResponse {
 const RumbleAdProvider: AdProvider = {
   getAds: async(getState) => {
     const state = getState();
+    const settings = getSettings(state);
     const soapboxConfig = getSoapboxConfig(state);
     const endpoint = soapboxConfig.extensions.getIn(['ads', 'endpoint']) as string | undefined;
 
     if (endpoint) {
-      const response = await fetch(endpoint);
-      const data = await response.json() as RumbleApiResponse;
-      return data.ads.map(item => ({
-        impression: item.impression,
-        card: normalizeCard({
-          type: item.type === 1 ? 'link' : 'rich',
-          image: item.asset,
-          url: item.click,
-        }),
-      }));
-    } else {
-      return [];
+      const response = await fetch(endpoint, {
+        headers: {
+          'Accept-Language': settings.get('locale', '*') as string,
+        },
+      });
+
+      if (response.ok) {
+        const data = await response.json() as RumbleApiResponse;
+        return data.ads.map(item => ({
+          impression: item.impression,
+          card: normalizeCard({
+            type: item.type === 1 ? 'link' : 'rich',
+            image: item.asset,
+            url: item.click,
+          }),
+        }));
+      }
     }
+
+    return [];
   },
 };