diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index 350535091..1daf9a152 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -22,14 +22,33 @@ before_script:
 lint-js:
   stage: lint
   script: yarn test:lint:js
+  only:
+    changes:
+      - "**/*.js"
+      - ".eslintignore"
+      - ".eslintrc.js"
 
 lint-sass:
   stage: lint
   script: yarn test:lint:sass
+  only:
+    changes:
+      - "**/*.scss"
+      - "**/*.css"
+      - ".stylelintrc.json"
 
 jest:
   stage: test
   script: yarn test:jest
+  only:
+    changes:
+      - "**/*.js"
+      - "**/*.json"
+      - "app/soapbox/**/*"
+      - "webpack/**/*"
+      - "jest.config.js"
+      - "package.json"
+      - "yarn.lock"
 
 build-production:
   stage: build
@@ -39,6 +58,9 @@ build-production:
   artifacts:
     paths:
     - static
+  only:
+    changes:
+      - "!docs/**/*"
 
 docs-deploy:
   stage: deploy
@@ -48,7 +70,10 @@ docs-deploy:
   script:
     - curl -X POST -F"token=$CI_JOB_TOKEN" -F'ref=master' https://gitlab.com/api/v4/projects/15685485/trigger/pipeline
   only:
-    - develop
+    refs:
+      - develop
+    changes:
+      - "docs/**/*"
 
 # Supposed to fail when translations are outdated, instead always passes
 #
@@ -73,4 +98,7 @@ pages:
     paths:
     - public
   only:
-  - develop
+    refs:
+      - develop
+    changes:
+      - "!docs/**/*"