diff --git a/README.md b/README.md
index e2e14b35..bda18b64 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-# repo2docker
+# <a href="https://github.com/jupyter/repo2docker"><img src="https://media.githubusercontent.com/media/jupyter/repo2docker/master/docs/source/_static/images/repo2docker.png" height="48px" /> repo2docker</a>
 
 [![Build Status](https://travis-ci.org/jupyter/repo2docker.svg?branch=master)](https://travis-ci.org/jupyter/repo2docker)
 [![Documentation Status](https://readthedocs.org/projects/repo2docker/badge/?version=latest)](http://repo2docker.readthedocs.io/en/latest/?badge=latest)
diff --git a/docs/source/_static/images/repo2docker.png b/docs/source/_static/images/repo2docker.png
new file mode 100644
index 00000000..0b1e6939
Binary files /dev/null and b/docs/source/_static/images/repo2docker.png differ
diff --git a/docs/source/_static/images/repo2docker.sketch b/docs/source/_static/images/repo2docker.sketch
new file mode 100644
index 00000000..6c079467
Binary files /dev/null and b/docs/source/_static/images/repo2docker.sketch differ
diff --git a/docs/source/conf.py b/docs/source/conf.py
index dce1d5c2..22f721e9 100644
--- a/docs/source/conf.py
+++ b/docs/source/conf.py
@@ -94,8 +94,8 @@ pygments_style = 'sphinx'
 # If true, `todo` and `todoList` produce output, else they produce nothing.
 todo_include_todos = False
 
-# Jupyter Logo
-html_logo = '_static/images/logo.svg'
+# repo2docker Logo
+html_logo = '_static/images/repo2docker.png'
 html_favicon = '_static/images/favicon.ico'
 
 # -- Options for HTML output ----------------------------------------------