Initial WebVTT documentation

pull/220/head
Alecks Gates 2021-03-30 20:44:51 -05:00
rodzic 93a5b9ebbf
commit 4c6a8249f2
2 zmienionych plików z 945 dodań i 0 usunięć

Wyświetl plik

@ -0,0 +1,887 @@
WEBVTT
00:00:00.179 --> 00:00:02.399
Travis: When you first get
started in podcasting, it's
00:00:02.400 --> 00:00:04.799
almost guaranteed that you're
going to make a handful of rookie
00:00:04.801 --> 00:00:07.980
mistakes, but that doesn't mean
that you have to make all the
00:00:07.980 --> 00:00:13.109
mistakes. So in this special
bonus podcast episode, we went
00:00:13.111 --> 00:00:16.109
back through the archives of the
podcasting Q and a show, and five
00:00:16.111 --> 00:00:19.500
minute Mondays to pull together
the 10 things we wish we knew
00:00:19.620 --> 00:00:22.289
before starting our very first
podcast . Now, as you're
00:00:22.291 --> 00:00:25.350
listening to this episode, you'll
hear some sound effects pop in
00:00:25.350 --> 00:00:27.750
from time to time. And that's
simply because we pulled these
00:00:27.751 --> 00:00:31.109
clips from our YouTube channel,
where we add animations and
00:00:31.111 --> 00:00:34.200
different sequences to help
visually communicate the things
00:00:34.201 --> 00:00:36.899
we're discussing. So when those
things pop up, that's what that
00:00:36.901 --> 00:00:40.590
is. If you are wondering, but
they're not overly distracting.
00:00:40.591 --> 00:00:43.320
So you'll still be able to get
the gist of what we're talking
00:00:43.320 --> 00:00:45.840
about and hopefully be able to
take one of these things and
00:00:45.841 --> 00:00:48.990
implement it. Moving forward for
your podcast to help you reach
00:00:48.990 --> 00:00:50.340
your goals, that much faster
00:00:53.030 --> 00:00:57.770
Sarah: Creating good audio is
really key to keeping your
00:00:57.771 --> 00:01:01.579
podcast listeners engaged because
no matter how good the content
00:01:01.581 --> 00:01:04.939
is, if your audio quality isn't
good. It's unfortunately just
00:01:04.941 --> 00:01:08.359
going to turn them away. I know
what you're thinking is you
00:01:08.361 --> 00:01:11.359
probably think you have to spend
thousands of dollars on equipment
00:01:11.361 --> 00:01:14.090
or rent a podcasting studio just
to make sure everything sounds
00:01:14.090 --> 00:01:17.930
great. And I'm here to tell you
that's not true at all. I have
00:01:17.930 --> 00:01:22.400
created some pretty good audio
from mic's that costs less than a
00:01:22.400 --> 00:01:25.129
hundred dollars. And I have also
recorded in places like in my
00:01:25.131 --> 00:01:29.239
home office, even in the closet.
Yes, no. One's going to see you
00:01:29.240 --> 00:01:32.599
unless you're recording video
like this one , um , wherever you
00:01:32.600 --> 00:01:36.170
can just to muffle the sound is
going to be really make that
00:01:36.171 --> 00:01:40.189
difference between air quality
and good quality.
00:01:42.739 --> 00:01:44.840
Travis: Now, when you're creating
your podcast intro, there's a
00:01:44.840 --> 00:01:47.750
couple of things that you want to
make sure that you cover a couple
00:01:47.751 --> 00:01:50.299
of things that you want to make
sure that you say the first one
00:01:50.301 --> 00:01:54.950
is who you are specifically,
like, what is your name? So you
00:01:54.950 --> 00:01:59.299
can start. Your podcast is, Hey,
welcome to my podcast. My name is
00:01:59.329 --> 00:02:02.780
Travis, Albritton, and then your
credentials. Why should someone
00:02:02.781 --> 00:02:06.019
listen to you? So if you have
experience in whatever you're
00:02:06.021 --> 00:02:09.110
talking about, you want to make
sure that you mentioned that if
00:02:09.110 --> 00:02:11.900
you went to school for something,
if you have a job doing
00:02:11.901 --> 00:02:14.569
something, if you have clients
that you work with, you want to
00:02:14.570 --> 00:02:19.219
mention the things that lend
credence to your advice. This is
00:02:19.221 --> 00:02:23.419
a specifically important. If your
podcast is centered around you
00:02:23.420 --> 00:02:25.849
and your expertise, the next
thing that you want to make sure
00:02:25.850 --> 00:02:30.229
to include in your podcast intro
is what your podcast is about in
00:02:30.289 --> 00:02:33.979
this podcast. For instance,
podcasting una. At the very
00:02:33.980 --> 00:02:37.069
beginning, we talk about, well,
one, what is it that we're going
00:02:37.070 --> 00:02:40.969
to discuss? And then our opening
tagline is that we're giving you
00:02:40.971 --> 00:02:44.659
tips and strategies to launch,
grow and monetize your podcast.
00:02:44.840 --> 00:02:49.520
So if you're a podcaster that
speaks directly to you because
00:02:49.580 --> 00:02:52.189
you're listening to this, or
you're watching this because
00:02:52.191 --> 00:02:54.590
you're looking for those tips and
you want to think through, for
00:02:54.591 --> 00:02:58.189
your podcast in a similar way,
what is it that people are
00:02:58.219 --> 00:03:01.389
looking for? And then how do you
make sure that you address that
00:03:01.390 --> 00:03:04.180
in your intro? So they're going
to continue to listen, not just
00:03:04.181 --> 00:03:08.139
to the one episode, but to every
single episode, it'll actually
00:03:08.140 --> 00:03:11.590
turn into a subscriber that then
goes on to download everything
00:03:11.591 --> 00:03:13.930
that you have. And then the third
thing that you want to make sure
00:03:13.931 --> 00:03:18.370
you mentioned in your podcast
intro is why someone should care.
00:03:18.490 --> 00:03:22.479
Why should anyone care that your
podcast exists? Are they going to
00:03:22.480 --> 00:03:25.060
lose weight? Are they going to be
happier? Are the relationships
00:03:25.061 --> 00:03:27.610
going to get better? Are they
going to make money, save money?
00:03:27.969 --> 00:03:32.289
What is it that you were offering
to them? What is the end result
00:03:32.290 --> 00:03:34.870
look like for them, if they not
only listened to your podcast,
00:03:35.110 --> 00:03:36.939
but then also put it into
practice.
00:03:39.360 --> 00:03:42.509
Gilon: So is there an ideal
podcast length, short answer?
00:03:42.689 --> 00:03:46.979
Nope. Joe Rogan has some episodes
that are three hours long, but
00:03:46.980 --> 00:03:49.800
then there are other podcasts
that do just fine and are very
00:03:49.800 --> 00:03:53.310
successful at 10 minutes or less.
The reality is we love podcasts
00:03:53.340 --> 00:03:56.400
because of the content that
they're presenting. And so if it
00:03:56.401 --> 00:04:00.000
takes you 10 minutes to get out
great glorious content, amazing.
00:04:00.270 --> 00:04:03.960
If you have some podcast episodes
that are on the longer end, maybe
00:04:03.961 --> 00:04:07.590
up to three hours, that's okay.
Too. People come to the podcast
00:04:07.591 --> 00:04:11.310
to get the content, to get what
you say weekly. And to be honest,
00:04:11.311 --> 00:04:13.379
there are times when we need just
a quick little something to
00:04:13.381 --> 00:04:15.599
listen to. And there are times
when we have a lot of space in
00:04:15.600 --> 00:04:18.300
our day to listen to something.
It really just depends on what
00:04:18.300 --> 00:04:20.579
you're trying to accomplish and
what you're trying to get across.
00:04:23.189 --> 00:04:26.939
Travis: Be a guest on other
people's podcasts, but not just
00:04:27.149 --> 00:04:31.319
anyone's podcast podcasts that
have a similar target audience
00:04:31.649 --> 00:04:34.949
that you do. So let's say for
example, that you talk about
00:04:35.399 --> 00:04:38.790
online marketing. For instance,
you want to find other podcasts
00:04:38.790 --> 00:04:40.800
in your space where they talk
about online marketing, where
00:04:40.800 --> 00:04:43.589
they talk about how to grow your
business, where they talk about
00:04:43.591 --> 00:04:47.519
the entrepreneur life. Because
those are the groups of people
00:04:47.970 --> 00:04:51.180
that have already self selected
and said, Hey, I want to hear
00:04:51.180 --> 00:04:54.750
this kind of podcast content. If
you can pitch yourself as a guest
00:04:54.750 --> 00:04:59.430
to be on those podcasts, then
they will immediately trust you
00:04:59.699 --> 00:05:02.639
because they already trust the
podcast host of the podcast
00:05:02.730 --> 00:05:05.819
you're guesting on because they
listen to it every week. And then
00:05:05.821 --> 00:05:08.519
when you're able to demonstrate
your expertise and say at the end
00:05:08.521 --> 00:05:11.759
of the episode, Hey, by the way,
I also have a podcast where I
00:05:11.761 --> 00:05:15.149
talk about X, Y, and Z. You're
going to get a good number of
00:05:15.151 --> 00:05:19.500
people from that podcast to come
over and subscribe to yours.
00:05:22.139 --> 00:05:24.240
Gilon: Interviewing noteworthy
guests that have a significant
00:05:24.240 --> 00:05:27.000
audience is actually one of our
favorite marketing strategies for
00:05:27.000 --> 00:05:31.470
podcasters. The only thing is the
guest has to promote the episode.
00:05:31.529 --> 00:05:33.959
Ideally, you want to make it as
easy as possible for them to
00:05:33.961 --> 00:05:37.050
promote the episode. So some
things that you can do are
00:05:37.170 --> 00:05:40.319
creating an audio gram or a
social media graphic for
00:05:40.321 --> 00:05:43.290
Facebook, for Instagram, whatever
social media platform you promote
00:05:43.290 --> 00:05:46.350
on. That's a really easy way to
get them to share that episode
00:05:46.350 --> 00:05:48.779
when you have that created and
it's made right there for them
00:05:48.781 --> 00:05:51.480
and you give it to them. The
second thing that you can do is
00:05:51.480 --> 00:05:54.389
create a blurb for them to
include in their newsletter about
00:05:54.391 --> 00:05:57.740
the episode. Hey, this is an
episode about X, Y, and you send
00:05:57.740 --> 00:05:59.930
that over to them. They can push
that right out to their people
00:05:59.959 --> 00:06:03.290
via email. The other thing that
you can do is provide a direct
00:06:03.290 --> 00:06:06.620
link where people can listen to
the episode. The idea is that it
00:06:06.620 --> 00:06:09.920
should be as easy as copying and
pasting and pushing out to their
00:06:09.920 --> 00:06:13.040
people. You want to have no
reason for them not to share the
00:06:13.040 --> 00:06:14.029
episode and promote it.
00:06:16.629 --> 00:06:21.310
Travis: Use templates, make it
your goal in life as a podcaster,
00:06:21.519 --> 00:06:26.110
to never duplicate your work,
whether it's your outlines,
00:06:26.259 --> 00:06:29.079
whether it's your audio editing
software, your projects that you
00:06:29.081 --> 00:06:32.920
work in, your emails that you
send to your guests, anything
00:06:32.920 --> 00:06:37.000
that you do consistently spend
some time really make it
00:06:37.120 --> 00:06:40.329
unbreakable, make sure that it's
exactly the way that you want it.
00:06:40.930 --> 00:06:44.620
And then don't go back and redo
that actually leverage that work
00:06:44.620 --> 00:06:48.759
you've done in the past to speed
up future episodes. So let's say
00:06:48.761 --> 00:06:51.069
for instance, that you have a
guest that you're bringing onto
00:06:51.071 --> 00:06:54.970
your show, rather than writing a
custom email from scratch, send
00:06:54.971 --> 00:06:57.939
them the one that you sent to
your previous guest, but then
00:06:57.970 --> 00:07:00.279
change out the first name to
them. It looks like a brand new
00:07:00.281 --> 00:07:03.550
email because they haven't seen
that email before. And you know
00:07:03.550 --> 00:07:06.250
that it has all the details that
they need to know to make sure
00:07:06.250 --> 00:07:09.879
they're fully prepared to come on
your episode. Once you finish
00:07:09.970 --> 00:07:12.250
your recording and you bring your
interview into your audio editing
00:07:12.250 --> 00:07:15.009
software, you shouldn't be
creating a new project from
00:07:15.011 --> 00:07:19.360
scratch. You should be opening up
a previous episode, saving it as
00:07:19.360 --> 00:07:23.470
a duplicate and then rewriting
over the pieces that need to
00:07:23.471 --> 00:07:26.319
change leaving, intact , your
intro, your outro, and all of
00:07:26.321 --> 00:07:30.189
your audio preferences. And then
when you're creating your show
00:07:30.190 --> 00:07:33.819
notes, they should be copy and
paste from your previous episode,
00:07:33.821 --> 00:07:36.370
show notes, and then filling out
the fields and changing
00:07:36.370 --> 00:07:39.189
everything. That's different just
by using templates, just by
00:07:39.190 --> 00:07:43.060
leveraging your previous work.
And previous efforts for future
00:07:43.060 --> 00:07:49.089
episodes is going to save you a
ton of time. These show notes is
00:07:49.091 --> 00:07:52.899
the section of your podcast
episode that allows you to engage
00:07:52.959 --> 00:07:55.480
for your listeners, provide some
next steps for those that are
00:07:55.480 --> 00:07:58.180
ready to take action on what they
just listened to. And also
00:07:58.180 --> 00:08:02.500
persuade someone new to listen to
the episode. The number one best
00:08:02.500 --> 00:08:07.269
practice is to use formatting.
All right , a majority of podcast
00:08:07.271 --> 00:08:11.769
players like Apple podcasts,
Google podcasts , uh , overcast,
00:08:12.009 --> 00:08:15.490
they support HTML formatting.
That means you could put
00:08:15.490 --> 00:08:19.449
paragraph breaks, bullet points
in bed links, all the stuff that
00:08:19.451 --> 00:08:23.680
you need to do to make your show
notes look nice because when your
00:08:23.680 --> 00:08:26.350
show notes are properly
formatted, when it's easy to
00:08:26.350 --> 00:08:30.220
navigate within your episode
description, it makes it easier
00:08:30.221 --> 00:08:32.769
for your listeners to find what
they're looking for. Right?
00:08:32.770 --> 00:08:35.139
Instead of combing through
several paragraphs of
00:08:35.140 --> 00:08:37.840
information, they can just zip
down to the list of links that
00:08:37.841 --> 00:08:41.080
you mentioned and click on the
one that they're looking for.
00:08:41.320 --> 00:08:44.169
Because remember when someone
goes to your show notes, your
00:08:44.171 --> 00:08:47.470
episode description, they're
going for a number of reasons.
00:08:47.710 --> 00:08:51.129
First reason they heard you
mentioned something in the
00:08:51.130 --> 00:08:53.590
podcast and they want to find the
link. They want to learn more.
00:08:53.799 --> 00:08:57.120
They want to buy that product,
that you, they are looking for a
00:08:57.120 --> 00:08:59.730
particular piece of information.
And they're going to take action
00:08:59.730 --> 00:09:02.190
on that. The other reason
somebody goes through your show
00:09:02.191 --> 00:09:05.519
notes or your episode description
is they're not sure that they
00:09:05.520 --> 00:09:09.120
want to devote the 30 minutes, 40
minutes hour to listening to the
00:09:09.120 --> 00:09:12.539
full episode. And so they see the
title is interesting. They're
00:09:12.541 --> 00:09:15.960
curious. They want to learn more
and they go to your show notes
00:09:16.549 --> 00:09:19.169
too , to see some amplifying
information to see is this
00:09:19.171 --> 00:09:20.519
something that I really want to
listen to?
00:09:22.879 --> 00:09:26.570
Sarah: So let's talk about
whether you actually need a
00:09:26.600 --> 00:09:32.059
custom podcast website now for
most pod-casters the answer is
00:09:32.061 --> 00:09:36.950
actually no, because if your
podcast has an RSS feed with a
00:09:36.951 --> 00:09:42.799
podcast host like Buzzsprout
chances are you already have a
00:09:42.801 --> 00:09:46.879
podcast website with Buzzsprouts
website, you get a homepage with
00:09:46.880 --> 00:09:50.690
links to obviously all of your
episodes that your listeners can
00:09:50.691 --> 00:09:54.440
listen to. You can also direct
them to different podcast
00:09:54.860 --> 00:09:57.350
directories like Apple podcast,
Stitcher and Spotify. If they
00:09:57.350 --> 00:10:01.429
want to go listen and subscribe
there, and you can also use your
00:10:01.460 --> 00:10:05.330
own domain names . So you can
look and feel like your own
00:10:05.960 --> 00:10:08.960
podcast website . You're just
looking for a place for people to
00:10:08.961 --> 00:10:12.110
listen to your episodes. Changes
are you don't need to spend that
00:10:12.110 --> 00:10:14.690
money to build your own custom
website.
00:10:17.330 --> 00:10:19.820
Gilon: You may think that the
best strategy is to put your
00:10:19.821 --> 00:10:23.450
entire episode up on a social
media platform, but actually you
00:10:23.451 --> 00:10:26.389
want to create teaser content and
teaser content gives them a
00:10:26.390 --> 00:10:28.580
little sound bite , just a little
snippet that what's their
00:10:28.581 --> 00:10:31.730
appetites want to go listen to
the rest of the episode, wherever
00:10:31.730 --> 00:10:35.269
they listen on Apple podcasts or
Spotify, or what have you. So
00:10:35.270 --> 00:10:37.940
we're going to talk about what
three things are included in
00:10:37.941 --> 00:10:40.970
every good social media post. The
first thing that you need is a
00:10:40.971 --> 00:10:44.000
visual element, right? So people
are scrolling. They're reading,
00:10:44.000 --> 00:10:47.120
whatever. If you post a picture
that causes them to stop. And the
00:10:47.360 --> 00:10:49.580
idea is that they stop , they
listen, they read, they engage.
00:10:49.759 --> 00:10:52.279
And the picture of visual element
helps them do that. So this can
00:10:52.280 --> 00:10:54.830
be a graphic. It could be a
headshot of your guest . It could
00:10:54.831 --> 00:10:57.259
be an audio gram . The second
thing that you need is a good
00:10:57.260 --> 00:11:01.100
hook. Think about what can I say
to make someone want to continue
00:11:01.100 --> 00:11:04.370
listening, to go check out the
full episode. It could be a crazy
00:11:04.370 --> 00:11:06.799
stat. It could be a really good
quote. It could be a couple of
00:11:06.801 --> 00:11:09.860
bullet points that summarize the
high points of the episode.
00:11:10.129 --> 00:11:13.519
Whatever that thing is, put that
in the caption to help encourage
00:11:13.520 --> 00:11:16.580
people to go check out the full
episode and finally a link you
00:11:16.581 --> 00:11:20.299
want to include a direct link to
that specific podcast episode in
00:11:20.301 --> 00:11:23.539
your post. If you nail all three
of these elements, you'll not
00:11:23.541 --> 00:11:27.049
only intrigue new listeners.
You'll also encourage existing
00:11:27.051 --> 00:11:28.850
subscribers to share your posts
as well,
00:11:31.490 --> 00:11:35.809
Travis: Batch production of your
podcast episodes. So anytime that
00:11:35.811 --> 00:11:38.809
you were producing an episode,
there's so much involved. There's
00:11:38.811 --> 00:11:43.129
so many moving pieces that need
to happen in a specific order in
00:11:43.130 --> 00:11:45.860
order for you to create that
episode. So you have to start
00:11:45.860 --> 00:11:48.230
with generating ideas. Then you
have to create outlines or
00:11:48.409 --> 00:11:50.629
scripts. If you have a scripted
podcast, you have to line up
00:11:50.659 --> 00:11:53.470
interviews, you need to record
the episode. You need to edit it.
00:11:53.471 --> 00:11:55.940
You need to upload it. You need
to schedule it. All of those
00:11:56.220 --> 00:12:00.690
things take time. What takes even
more time If you do every single
00:12:00.691 --> 00:12:04.200
episode by itself. But let's say
instead that you scheduled all
00:12:04.201 --> 00:12:07.259
the interviews that you needed
for the entire month in one week,
00:12:07.289 --> 00:12:09.899
maybe you had to record it on
Tuesday. And to record it on
00:12:09.900 --> 00:12:12.570
Thursday, you know , have four
episodes to start working with
00:12:12.960 --> 00:12:16.169
that Saturday. You create the
outlines for the rest of the
00:12:16.171 --> 00:12:18.809
episode. You record the
narration, put it with your intro
00:12:18.811 --> 00:12:21.659
and your outro music, and you
export it. You output it to your
00:12:21.660 --> 00:12:24.570
podcast host, and now you
schedule it out. You've just done
00:12:24.600 --> 00:12:29.759
a month of content in one week.
So if you're looking to optimize
00:12:29.760 --> 00:12:32.669
and streamline your workflow even
more beyond templates, the next
00:12:32.671 --> 00:12:34.769
best thing to do is to batch your
episodes.

Wyświetl plik

@ -136,3 +136,61 @@ do we need a podcast trailer?
```
Example file: [example.srt](example.srt)
## WebVTT
Web Video Text Tracks Format (WebVTT) are an alternative to SRT primarily designed for the use in HTML on the web. It is supported in all major web browsers and is similar enough to SRT to be converted.
### Differences from SRT taken from [Wikipedia](https://en.wikipedia.org/wiki/WebVTT):
- WebVTT's first line starts with WEBVTT after the optional UTF-8 byte order mark
- There is space for optional header data between the first line and the first cue
- Timecode fractional values are separated by a full stop instead of a comma
- Timecode hours are optional
- The frame numbering/identification preceding the timecode is optional
- Comments identified by the word NOTE can be added
- Metadata information can be added in a JSON-style format
- Chapter information can be optionally specified
- Only supports extended characters as UTF-8
- CSS in a separate file defined in the companion HTML document for C tags is used instead of the FONT tag
- Cue settings allow the customization of cue positioning on the video
#### Properties:
- Max number of lines: 2
- Max characters per line: 32
- Speaker names (optional): Start a new card when the speaker changes. Include the speaker's name, followed by a colon.
#### Snippet:
```
WEBVTT
00:00:00.000 --> 00:00:02.760
Sarah: In today's episode,
you'll learn whether or not you
00:00:02.760 --> 00:00:06.090
should have a podcast trailer.
And if so, what should you
00:00:06.090 --> 00:00:11.610
include in one? Welcome to
Podcasting Q&A, where you learn
00:00:11.610 --> 00:00:15.750
the best tips and strategies to
launch, grow and monetize your
00:00:15.750 --> 00:00:18.630
podcast. This week's question
comes from Gillian.
00:00:19.080 --> 00:00:21.450
Gillian: Hi Buzzsprout, Gillian
here from breaking through
00:00:21.450 --> 00:00:25.350
careers podcast. My question is,
do we need a podcast trailer?
```
Example file: [example.vtt](example.vtt)