From 20c8fdf36010af50d79fcb4e261fe899625d42e1 Mon Sep 17 00:00:00 2001 From: James Cridland Date: Mon, 29 Jan 2024 16:26:41 +1000 Subject: [PATCH] Update example.vtt Updated this small file to be a corrected and validated WebVTT file. --- transcripts/example.vtt | 895 +--------------------------------------- 1 file changed, 15 insertions(+), 880 deletions(-) diff --git a/transcripts/example.vtt b/transcripts/example.vtt index fc56b64..a4c9bc9 100644 --- a/transcripts/example.vtt +++ b/transcripts/example.vtt @@ -1,887 +1,22 @@ -WEBVTT +WEBVTT -00:00:00.179 --> 00:00:02.399 - When you first get -started in podcasting, it's +00:00:00.000 --> 00:00:02.760 +In today's episode, you'll learn whether or not you -00:00:02.400 --> 00:00:04.799 -almost guaranteed that you're -going to make a handful of rookie +00:00:02.760 --> 00:00:06.090 +should have a podcast trailer. And if so, what should you -00:00:04.801 --> 00:00:07.980 -mistakes, but that doesn't mean -that you have to make all the +00:00:06.090 --> 00:00:11.610 +include in one? Welcome to Podcasting Q&A, where you learn -00:00:07.980 --> 00:00:13.109 -mistakes. So in this special -bonus podcast episode, we went +00:00:11.610 --> 00:00:15.750 +the best tips and strategies to launch, grow and monetize your -00:00:13.111 --> 00:00:16.109 -back through the archives of the -podcasting Q and a show, and five +00:00:15.750 --> 00:00:18.630 +podcast. This week's question comes from Gillian. -00:00:16.111 --> 00:00:19.500 -minute Mondays to pull together -the 10 things we wish we knew +00:00:19.080 --> 00:00:21.450 +Hi Buzzsprout, Gillian here from breaking through -00:00:19.620 --> 00:00:22.289 -before starting our very first -podcast . Now, as you're - -00:00:22.291 --> 00:00:25.350 -listening to this episode, you'll -hear some sound effects pop in - -00:00:25.350 --> 00:00:27.750 -from time to time. And that's -simply because we pulled these - -00:00:27.751 --> 00:00:31.109 -clips from our YouTube channel, -where we add animations and - -00:00:31.111 --> 00:00:34.200 -different sequences to help -visually communicate the things - -00:00:34.201 --> 00:00:36.899 -we're discussing. So when those -things pop up, that's what that - -00:00:36.901 --> 00:00:40.590 -is. If you are wondering, but -they're not overly distracting. - -00:00:40.591 --> 00:00:43.320 -So you'll still be able to get -the gist of what we're talking - -00:00:43.320 --> 00:00:45.840 -about and hopefully be able to -take one of these things and - -00:00:45.841 --> 00:00:48.990 -implement it. Moving forward for -your podcast to help you reach - -00:00:48.990 --> 00:00:50.340 -your goals, that much faster - -00:00:53.030 --> 00:00:57.770 - Creating good audio is -really key to keeping your - -00:00:57.771 --> 00:01:01.579 -podcast listeners engaged because -no matter how good the content - -00:01:01.581 --> 00:01:04.939 -is, if your audio quality isn't -good. It's unfortunately just - -00:01:04.941 --> 00:01:08.359 -going to turn them away. I know -what you're thinking is you - -00:01:08.361 --> 00:01:11.359 -probably think you have to spend -thousands of dollars on equipment - -00:01:11.361 --> 00:01:14.090 -or rent a podcasting studio just -to make sure everything sounds - -00:01:14.090 --> 00:01:17.930 -great. And I'm here to tell you -that's not true at all. I have - -00:01:17.930 --> 00:01:22.400 -created some pretty good audio -from mic's that costs less than a - -00:01:22.400 --> 00:01:25.129 -hundred dollars. And I have also -recorded in places like in my - -00:01:25.131 --> 00:01:29.239 -home office, even in the closet. -Yes, no. One's going to see you - -00:01:29.240 --> 00:01:32.599 -unless you're recording video -like this one , um , wherever you - -00:01:32.600 --> 00:01:36.170 -can just to muffle the sound is -going to be really make that - -00:01:36.171 --> 00:01:40.189 -difference between air quality -and good quality. - -00:01:42.739 --> 00:01:44.840 - Now, when you're creating -your podcast intro, there's a - -00:01:44.840 --> 00:01:47.750 -couple of things that you want to -make sure that you cover a couple - -00:01:47.751 --> 00:01:50.299 -of things that you want to make -sure that you say the first one - -00:01:50.301 --> 00:01:54.950 -is who you are specifically, -like, what is your name? So you - -00:01:54.950 --> 00:01:59.299 -can start. Your podcast is, Hey, -welcome to my podcast. My name is - -00:01:59.329 --> 00:02:02.780 -Travis, Albritton, and then your -credentials. Why should someone - -00:02:02.781 --> 00:02:06.019 -listen to you? So if you have -experience in whatever you're - -00:02:06.021 --> 00:02:09.110 -talking about, you want to make -sure that you mentioned that if - -00:02:09.110 --> 00:02:11.900 -you went to school for something, -if you have a job doing - -00:02:11.901 --> 00:02:14.569 -something, if you have clients -that you work with, you want to - -00:02:14.570 --> 00:02:19.219 -mention the things that lend -credence to your advice. This is - -00:02:19.221 --> 00:02:23.419 -a specifically important. If your -podcast is centered around you - -00:02:23.420 --> 00:02:25.849 -and your expertise, the next -thing that you want to make sure - -00:02:25.850 --> 00:02:30.229 -to include in your podcast intro -is what your podcast is about in - -00:02:30.289 --> 00:02:33.979 -this podcast. For instance, -podcasting una. At the very - -00:02:33.980 --> 00:02:37.069 -beginning, we talk about, well, -one, what is it that we're going - -00:02:37.070 --> 00:02:40.969 -to discuss? And then our opening -tagline is that we're giving you - -00:02:40.971 --> 00:02:44.659 -tips and strategies to launch, -grow and monetize your podcast. - -00:02:44.840 --> 00:02:49.520 -So if you're a podcaster that -speaks directly to you because - -00:02:49.580 --> 00:02:52.189 -you're listening to this, or -you're watching this because - -00:02:52.191 --> 00:02:54.590 -you're looking for those tips and -you want to think through, for - -00:02:54.591 --> 00:02:58.189 -your podcast in a similar way, -what is it that people are - -00:02:58.219 --> 00:03:01.389 -looking for? And then how do you -make sure that you address that - -00:03:01.390 --> 00:03:04.180 -in your intro? So they're going -to continue to listen, not just - -00:03:04.181 --> 00:03:08.139 -to the one episode, but to every -single episode, it'll actually - -00:03:08.140 --> 00:03:11.590 -turn into a subscriber that then -goes on to download everything - -00:03:11.591 --> 00:03:13.930 -that you have. And then the third -thing that you want to make sure - -00:03:13.931 --> 00:03:18.370 -you mentioned in your podcast -intro is why someone should care. - -00:03:18.490 --> 00:03:22.479 -Why should anyone care that your -podcast exists? Are they going to - -00:03:22.480 --> 00:03:25.060 -lose weight? Are they going to be -happier? Are the relationships - -00:03:25.061 --> 00:03:27.610 -going to get better? Are they -going to make money, save money? - -00:03:27.969 --> 00:03:32.289 -What is it that you were offering -to them? What is the end result - -00:03:32.290 --> 00:03:34.870 -look like for them, if they not -only listened to your podcast, - -00:03:35.110 --> 00:03:36.939 -but then also put it into -practice. - -00:03:39.360 --> 00:03:42.509 -Gilon: So is there an ideal -podcast length, short answer? - -00:03:42.689 --> 00:03:46.979 -Nope. Joe Rogan has some episodes -that are three hours long, but - -00:03:46.980 --> 00:03:49.800 -then there are other podcasts -that do just fine and are very - -00:03:49.800 --> 00:03:53.310 -successful at 10 minutes or less. -The reality is we love podcasts - -00:03:53.340 --> 00:03:56.400 -because of the content that -they're presenting. And so if it - -00:03:56.401 --> 00:04:00.000 -takes you 10 minutes to get out -great glorious content, amazing. - -00:04:00.270 --> 00:04:03.960 -If you have some podcast episodes -that are on the longer end, maybe - -00:04:03.961 --> 00:04:07.590 -up to three hours, that's okay. -Too. People come to the podcast - -00:04:07.591 --> 00:04:11.310 -to get the content, to get what -you say weekly. And to be honest, - -00:04:11.311 --> 00:04:13.379 -there are times when we need just -a quick little something to - -00:04:13.381 --> 00:04:15.599 -listen to. And there are times -when we have a lot of space in - -00:04:15.600 --> 00:04:18.300 -our day to listen to something. -It really just depends on what - -00:04:18.300 --> 00:04:20.579 -you're trying to accomplish and -what you're trying to get across. - -00:04:23.189 --> 00:04:26.939 - Be a guest on other -people's podcasts, but not just - -00:04:27.149 --> 00:04:31.319 -anyone's podcast podcasts that -have a similar target audience - -00:04:31.649 --> 00:04:34.949 -that you do. So let's say for -example, that you talk about - -00:04:35.399 --> 00:04:38.790 -online marketing. For instance, -you want to find other podcasts - -00:04:38.790 --> 00:04:40.800 -in your space where they talk -about online marketing, where - -00:04:40.800 --> 00:04:43.589 -they talk about how to grow your -business, where they talk about - -00:04:43.591 --> 00:04:47.519 -the entrepreneur life. Because -those are the groups of people - -00:04:47.970 --> 00:04:51.180 -that have already self selected -and said, Hey, I want to hear - -00:04:51.180 --> 00:04:54.750 -this kind of podcast content. If -you can pitch yourself as a guest - -00:04:54.750 --> 00:04:59.430 -to be on those podcasts, then -they will immediately trust you - -00:04:59.699 --> 00:05:02.639 -because they already trust the -podcast host of the podcast - -00:05:02.730 --> 00:05:05.819 -you're guesting on because they -listen to it every week. And then - -00:05:05.821 --> 00:05:08.519 -when you're able to demonstrate -your expertise and say at the end - -00:05:08.521 --> 00:05:11.759 -of the episode, Hey, by the way, -I also have a podcast where I - -00:05:11.761 --> 00:05:15.149 -talk about X, Y, and Z. You're -going to get a good number of - -00:05:15.151 --> 00:05:19.500 -people from that podcast to come -over and subscribe to yours. - -00:05:22.139 --> 00:05:24.240 -Gilon: Interviewing noteworthy -guests that have a significant - -00:05:24.240 --> 00:05:27.000 -audience is actually one of our -favorite marketing strategies for - -00:05:27.000 --> 00:05:31.470 -podcasters. The only thing is the -guest has to promote the episode. - -00:05:31.529 --> 00:05:33.959 -Ideally, you want to make it as -easy as possible for them to - -00:05:33.961 --> 00:05:37.050 -promote the episode. So some -things that you can do are - -00:05:37.170 --> 00:05:40.319 -creating an audio gram or a -social media graphic for - -00:05:40.321 --> 00:05:43.290 -Facebook, for Instagram, whatever -social media platform you promote - -00:05:43.290 --> 00:05:46.350 -on. That's a really easy way to -get them to share that episode - -00:05:46.350 --> 00:05:48.779 -when you have that created and -it's made right there for them - -00:05:48.781 --> 00:05:51.480 -and you give it to them. The -second thing that you can do is - -00:05:51.480 --> 00:05:54.389 -create a blurb for them to -include in their newsletter about - -00:05:54.391 --> 00:05:57.740 -the episode. Hey, this is an -episode about X, Y, and you send - -00:05:57.740 --> 00:05:59.930 -that over to them. They can push -that right out to their people - -00:05:59.959 --> 00:06:03.290 -via email. The other thing that -you can do is provide a direct - -00:06:03.290 --> 00:06:06.620 -link where people can listen to -the episode. The idea is that it - -00:06:06.620 --> 00:06:09.920 -should be as easy as copying and -pasting and pushing out to their - -00:06:09.920 --> 00:06:13.040 -people. You want to have no -reason for them not to share the - -00:06:13.040 --> 00:06:14.029 -episode and promote it. - -00:06:16.629 --> 00:06:21.310 - Use templates, make it -your goal in life as a podcaster, - -00:06:21.519 --> 00:06:26.110 -to never duplicate your work, -whether it's your outlines, - -00:06:26.259 --> 00:06:29.079 -whether it's your audio editing -software, your projects that you - -00:06:29.081 --> 00:06:32.920 -work in, your emails that you -send to your guests, anything - -00:06:32.920 --> 00:06:37.000 -that you do consistently spend -some time really make it - -00:06:37.120 --> 00:06:40.329 -unbreakable, make sure that it's -exactly the way that you want it. - -00:06:40.930 --> 00:06:44.620 -And then don't go back and redo -that actually leverage that work - -00:06:44.620 --> 00:06:48.759 -you've done in the past to speed -up future episodes. So let's say - -00:06:48.761 --> 00:06:51.069 -for instance, that you have a -guest that you're bringing onto - -00:06:51.071 --> 00:06:54.970 -your show, rather than writing a -custom email from scratch, send - -00:06:54.971 --> 00:06:57.939 -them the one that you sent to -your previous guest, but then - -00:06:57.970 --> 00:07:00.279 -change out the first name to -them. It looks like a brand new - -00:07:00.281 --> 00:07:03.550 -email because they haven't seen -that email before. And you know - -00:07:03.550 --> 00:07:06.250 -that it has all the details that -they need to know to make sure - -00:07:06.250 --> 00:07:09.879 -they're fully prepared to come on -your episode. Once you finish - -00:07:09.970 --> 00:07:12.250 -your recording and you bring your -interview into your audio editing - -00:07:12.250 --> 00:07:15.009 -software, you shouldn't be -creating a new project from - -00:07:15.011 --> 00:07:19.360 -scratch. You should be opening up -a previous episode, saving it as - -00:07:19.360 --> 00:07:23.470 -a duplicate and then rewriting -over the pieces that need to - -00:07:23.471 --> 00:07:26.319 -change leaving, intact , your -intro, your outro, and all of - -00:07:26.321 --> 00:07:30.189 -your audio preferences. And then -when you're creating your show - -00:07:30.190 --> 00:07:33.819 -notes, they should be copy and -paste from your previous episode, - -00:07:33.821 --> 00:07:36.370 -show notes, and then filling out -the fields and changing - -00:07:36.370 --> 00:07:39.189 -everything. That's different just -by using templates, just by - -00:07:39.190 --> 00:07:43.060 -leveraging your previous work. -And previous efforts for future - -00:07:43.060 --> 00:07:49.089 -episodes is going to save you a -ton of time. These show notes is - -00:07:49.091 --> 00:07:52.899 -the section of your podcast -episode that allows you to engage - -00:07:52.959 --> 00:07:55.480 -for your listeners, provide some -next steps for those that are - -00:07:55.480 --> 00:07:58.180 -ready to take action on what they -just listened to. And also - -00:07:58.180 --> 00:08:02.500 -persuade someone new to listen to -the episode. The number one best - -00:08:02.500 --> 00:08:07.269 -practice is to use formatting. -All right , a majority of podcast - -00:08:07.271 --> 00:08:11.769 -players like Apple podcasts, -Google podcasts , uh , overcast, - -00:08:12.009 --> 00:08:15.490 -they support HTML formatting. -That means you could put - -00:08:15.490 --> 00:08:19.449 -paragraph breaks, bullet points -in bed links, all the stuff that - -00:08:19.451 --> 00:08:23.680 -you need to do to make your show -notes look nice because when your - -00:08:23.680 --> 00:08:26.350 -show notes are properly -formatted, when it's easy to - -00:08:26.350 --> 00:08:30.220 -navigate within your episode -description, it makes it easier - -00:08:30.221 --> 00:08:32.769 -for your listeners to find what -they're looking for. Right? - -00:08:32.770 --> 00:08:35.139 -Instead of combing through -several paragraphs of - -00:08:35.140 --> 00:08:37.840 -information, they can just zip -down to the list of links that - -00:08:37.841 --> 00:08:41.080 -you mentioned and click on the -one that they're looking for. - -00:08:41.320 --> 00:08:44.169 -Because remember when someone -goes to your show notes, your - -00:08:44.171 --> 00:08:47.470 -episode description, they're -going for a number of reasons. - -00:08:47.710 --> 00:08:51.129 -First reason they heard you -mentioned something in the - -00:08:51.130 --> 00:08:53.590 -podcast and they want to find the -link. They want to learn more. - -00:08:53.799 --> 00:08:57.120 -They want to buy that product, -that you, they are looking for a - -00:08:57.120 --> 00:08:59.730 -particular piece of information. -And they're going to take action - -00:08:59.730 --> 00:09:02.190 -on that. The other reason -somebody goes through your show - -00:09:02.191 --> 00:09:05.519 -notes or your episode description -is they're not sure that they - -00:09:05.520 --> 00:09:09.120 -want to devote the 30 minutes, 40 -minutes hour to listening to the - -00:09:09.120 --> 00:09:12.539 -full episode. And so they see the -title is interesting. They're - -00:09:12.541 --> 00:09:15.960 -curious. They want to learn more -and they go to your show notes - -00:09:16.549 --> 00:09:19.169 -too , to see some amplifying -information to see is this - -00:09:19.171 --> 00:09:20.519 -something that I really want to -listen to? - -00:09:22.879 --> 00:09:26.570 - So let's talk about -whether you actually need a - -00:09:26.600 --> 00:09:32.059 -custom podcast website now for -most pod-casters the answer is - -00:09:32.061 --> 00:09:36.950 -actually no, because if your -podcast has an RSS feed with a - -00:09:36.951 --> 00:09:42.799 -podcast host like Buzzsprout -chances are you already have a - -00:09:42.801 --> 00:09:46.879 -podcast website with Buzzsprouts -website, you get a homepage with - -00:09:46.880 --> 00:09:50.690 -links to obviously all of your -episodes that your listeners can - -00:09:50.691 --> 00:09:54.440 -listen to. You can also direct -them to different podcast - -00:09:54.860 --> 00:09:57.350 -directories like Apple podcast, -Stitcher and Spotify. If they - -00:09:57.350 --> 00:10:01.429 -want to go listen and subscribe -there, and you can also use your - -00:10:01.460 --> 00:10:05.330 -own domain names . So you can -look and feel like your own - -00:10:05.960 --> 00:10:08.960 -podcast website . You're just -looking for a place for people to - -00:10:08.961 --> 00:10:12.110 -listen to your episodes. Changes -are you don't need to spend that - -00:10:12.110 --> 00:10:14.690 -money to build your own custom -website. - -00:10:17.330 --> 00:10:19.820 -Gilon: You may think that the -best strategy is to put your - -00:10:19.821 --> 00:10:23.450 -entire episode up on a social -media platform, but actually you - -00:10:23.451 --> 00:10:26.389 -want to create teaser content and -teaser content gives them a - -00:10:26.390 --> 00:10:28.580 -little sound bite , just a little -snippet that what's their - -00:10:28.581 --> 00:10:31.730 -appetites want to go listen to -the rest of the episode, wherever - -00:10:31.730 --> 00:10:35.269 -they listen on Apple podcasts or -Spotify, or what have you. So - -00:10:35.270 --> 00:10:37.940 -we're going to talk about what -three things are included in - -00:10:37.941 --> 00:10:40.970 -every good social media post. The -first thing that you need is a - -00:10:40.971 --> 00:10:44.000 -visual element, right? So people -are scrolling. They're reading, - -00:10:44.000 --> 00:10:47.120 -whatever. If you post a picture -that causes them to stop. And the - -00:10:47.360 --> 00:10:49.580 -idea is that they stop , they -listen, they read, they engage. - -00:10:49.759 --> 00:10:52.279 -And the picture of visual element -helps them do that. So this can - -00:10:52.280 --> 00:10:54.830 -be a graphic. It could be a -headshot of your guest . It could - -00:10:54.831 --> 00:10:57.259 -be an audio gram . The second -thing that you need is a good - -00:10:57.260 --> 00:11:01.100 -hook. Think about what can I say -to make someone want to continue - -00:11:01.100 --> 00:11:04.370 -listening, to go check out the -full episode. It could be a crazy - -00:11:04.370 --> 00:11:06.799 -stat. It could be a really good -quote. It could be a couple of - -00:11:06.801 --> 00:11:09.860 -bullet points that summarize the -high points of the episode. - -00:11:10.129 --> 00:11:13.519 -Whatever that thing is, put that -in the caption to help encourage - -00:11:13.520 --> 00:11:16.580 -people to go check out the full -episode and finally a link you - -00:11:16.581 --> 00:11:20.299 -want to include a direct link to -that specific podcast episode in - -00:11:20.301 --> 00:11:23.539 -your post. If you nail all three -of these elements, you'll not - -00:11:23.541 --> 00:11:27.049 -only intrigue new listeners. -You'll also encourage existing - -00:11:27.051 --> 00:11:28.850 -subscribers to share your posts -as well, - -00:11:31.490 --> 00:11:35.809 - Batch production of your -podcast episodes. So anytime that - -00:11:35.811 --> 00:11:38.809 -you were producing an episode, -there's so much involved. There's - -00:11:38.811 --> 00:11:43.129 -so many moving pieces that need -to happen in a specific order in - -00:11:43.130 --> 00:11:45.860 -order for you to create that -episode. So you have to start - -00:11:45.860 --> 00:11:48.230 -with generating ideas. Then you -have to create outlines or - -00:11:48.409 --> 00:11:50.629 -scripts. If you have a scripted -podcast, you have to line up - -00:11:50.659 --> 00:11:53.470 -interviews, you need to record -the episode. You need to edit it. - -00:11:53.471 --> 00:11:55.940 -You need to upload it. You need -to schedule it. All of those - -00:11:56.220 --> 00:12:00.690 -things take time. What takes even -more time If you do every single - -00:12:00.691 --> 00:12:04.200 -episode by itself. But let's say -instead that you scheduled all - -00:12:04.201 --> 00:12:07.259 -the interviews that you needed -for the entire month in one week, - -00:12:07.289 --> 00:12:09.899 -maybe you had to record it on -Tuesday. And to record it on - -00:12:09.900 --> 00:12:12.570 -Thursday, you know , have four -episodes to start working with - -00:12:12.960 --> 00:12:16.169 -that Saturday. You create the -outlines for the rest of the - -00:12:16.171 --> 00:12:18.809 -episode. You record the -narration, put it with your intro - -00:12:18.811 --> 00:12:21.659 -and your outro music, and you -export it. You output it to your - -00:12:21.660 --> 00:12:24.570 -podcast host, and now you -schedule it out. You've just done - -00:12:24.600 --> 00:12:29.759 -a month of content in one week. -So if you're looking to optimize - -00:12:29.760 --> 00:12:32.669 -and streamline your workflow even -more beyond templates, the next - -00:12:32.671 --> 00:12:34.769 -best thing to do is to batch your -episodes. +00:00:21.450 --> 00:00:25.350 +careers podcast. My question is, do we need a podcast trailer?