Podcasting 2.0 - Explainer

podcasting2.0.md

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 ## What is it?
 
-Podcasting 2.0 is a combination of ideas, and the technologies to support those ideas.  It's a vision for what the podcast user experience can and should
-be.  That experience has stagnated for over a decade, with almost all of the improvements coming in isolated sections of the ecosystem.  One app may figure
-out a way to improve upon a single idea.  Then, perhaps a hosting company makes a deal with a certain app to make headway with another challenge.  In this
-way we've ended up with fragments of innovation across the podcasting landscape with no central driving goal in mind.  Podcasting 2.0 is the expression of
-that goal.
+Podcasting 2.0 is a set of forward looking ideas combined with the technology to realize them.  It's a vision for what the podcast listener experience can and should
+be.  That experience has stagnated for over a decade, with almost all of the improvements coming in isolated sections of the ecosystem.  There hasn't been a single,
+unified vision from the podcasting community acting together with one voice.  So, we've ended up with fragments of innovation across the podcasting landscape with no
+central driving goal in mind.  Podcasting 2.0 is the expression of that goal.
 
-Stated eloquently, the goal is this:
+Stated eloquently, the aim of Podcasting 2.0 is this:
 
   > "I think our focus should be 100% on improving the podcasting experience in an open-standard way that allows every player to innovate faster
   > and better than any one company could do on their own. This is our best bet at avoiding one company emerging as the monopoly of podcasting."