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WEBVTT
WEBVTT
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<v Travis> When you first get
started in podcasting, it's
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<v Sarah>In today's episode, you'll learn whether or not you
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almost guaranteed that you're
going to make a handful of rookie
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<v Sarah>should have a podcast trailer. And if so, what should you
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mistakes, but that doesn't mean
that you have to make all the
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<v Sarah>include in one? Welcome to Podcasting Q&amp;A, where you learn
00:00:07.980 --> 00:00:13.109
mistakes. So in this special
bonus podcast episode, we went
00:00:11.610 --> 00:00:15.750
<v Sarah>the best tips and strategies to launch, grow and monetize your
00:00:13.111 --> 00:00:16.109
back through the archives of the
podcasting Q and a show, and five
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<v Sarah>podcast. This week's question comes from Gillian.
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minute Mondays to pull together
the 10 things we wish we knew
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<v Gillian>Hi Buzzsprout, Gillian here from breaking through
00:00:19.620 --> 00:00:22.289
before starting our very first
podcast . Now, as you're
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listening to this episode, you'll
hear some sound effects pop in
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from time to time. And that's
simply because we pulled these
00:00:27.751 --> 00:00:31.109
clips from our YouTube channel,
where we add animations and
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different sequences to help
visually communicate the things
00:00:34.201 --> 00:00:36.899
we're discussing. So when those
things pop up, that's what that
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is. If you are wondering, but
they're not overly distracting.
00:00:40.591 --> 00:00:43.320
So you'll still be able to get
the gist of what we're talking
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about and hopefully be able to
take one of these things and
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implement it. Moving forward for
your podcast to help you reach
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your goals, that much faster
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<v Sarah> Creating good audio is
really key to keeping your
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podcast listeners engaged because
no matter how good the content
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is, if your audio quality isn't
good. It's unfortunately just
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going to turn them away. I know
what you're thinking is you
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probably think you have to spend
thousands of dollars on equipment
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or rent a podcasting studio just
to make sure everything sounds
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great. And I'm here to tell you
that's not true at all. I have
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created some pretty good audio
from mic's that costs less than a
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hundred dollars. And I have also
recorded in places like in my
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home office, even in the closet.
Yes, no. One's going to see you
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unless you're recording video
like this one , um , wherever you
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can just to muffle the sound is
going to be really make that
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difference between air quality
and good quality.
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<v Travis> Now, when you're creating
your podcast intro, there's a
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couple of things that you want to
make sure that you cover a couple
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of things that you want to make
sure that you say the first one
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is who you are specifically,
like, what is your name? So you
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can start. Your podcast is, Hey,
welcome to my podcast. My name is
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Travis, Albritton, and then your
credentials. Why should someone
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listen to you? So if you have
experience in whatever you're
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talking about, you want to make
sure that you mentioned that if
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you went to school for something,
if you have a job doing
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something, if you have clients
that you work with, you want to
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mention the things that lend
credence to your advice. This is
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a specifically important. If your
podcast is centered around you
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and your expertise, the next
thing that you want to make sure
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to include in your podcast intro
is what your podcast is about in
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this podcast. For instance,
podcasting una. At the very
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beginning, we talk about, well,
one, what is it that we're going
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to discuss? And then our opening
tagline is that we're giving you
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tips and strategies to launch,
grow and monetize your podcast.
00:02:44.840 --> 00:02:49.520
So if you're a podcaster that
speaks directly to you because
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you're listening to this, or
you're watching this because
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you're looking for those tips and
you want to think through, for
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your podcast in a similar way,
what is it that people are
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looking for? And then how do you
make sure that you address that
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in your intro? So they're going
to continue to listen, not just
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to the one episode, but to every
single episode, it'll actually
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turn into a subscriber that then
goes on to download everything
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that you have. And then the third
thing that you want to make sure
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you mentioned in your podcast
intro is why someone should care.
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Why should anyone care that your
podcast exists? Are they going to
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lose weight? Are they going to be
happier? Are the relationships
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going to get better? Are they
going to make money, save money?
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What is it that you were offering
to them? What is the end result
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look like for them, if they not
only listened to your podcast,
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but then also put it into
practice.
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Gilon: So is there an ideal
podcast length, short answer?
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Nope. Joe Rogan has some episodes
that are three hours long, but
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then there are other podcasts
that do just fine and are very
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successful at 10 minutes or less.
The reality is we love podcasts
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because of the content that
they're presenting. And so if it
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takes you 10 minutes to get out
great glorious content, amazing.
00:04:00.270 --> 00:04:03.960
If you have some podcast episodes
that are on the longer end, maybe
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up to three hours, that's okay.
Too. People come to the podcast
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to get the content, to get what
you say weekly. And to be honest,
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there are times when we need just
a quick little something to
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listen to. And there are times
when we have a lot of space in
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our day to listen to something.
It really just depends on what
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you're trying to accomplish and
what you're trying to get across.
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<v Travis> Be a guest on other
people's podcasts, but not just
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anyone's podcast podcasts that
have a similar target audience
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that you do. So let's say for
example, that you talk about
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online marketing. For instance,
you want to find other podcasts
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in your space where they talk
about online marketing, where
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they talk about how to grow your
business, where they talk about
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the entrepreneur life. Because
those are the groups of people
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that have already self selected
and said, Hey, I want to hear
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this kind of podcast content. If
you can pitch yourself as a guest
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to be on those podcasts, then
they will immediately trust you
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because they already trust the
podcast host of the podcast
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you're guesting on because they
listen to it every week. And then
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when you're able to demonstrate
your expertise and say at the end
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of the episode, Hey, by the way,
I also have a podcast where I
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talk about X, Y, and Z. You're
going to get a good number of
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people from that podcast to come
over and subscribe to yours.
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Gilon: Interviewing noteworthy
guests that have a significant
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audience is actually one of our
favorite marketing strategies for
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podcasters. The only thing is the
guest has to promote the episode.
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Ideally, you want to make it as
easy as possible for them to
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promote the episode. So some
things that you can do are
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creating an audio gram or a
social media graphic for
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Facebook, for Instagram, whatever
social media platform you promote
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on. That's a really easy way to
get them to share that episode
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when you have that created and
it's made right there for them
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and you give it to them. The
second thing that you can do is
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create a blurb for them to
include in their newsletter about
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the episode. Hey, this is an
episode about X, Y, and you send
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that over to them. They can push
that right out to their people
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via email. The other thing that
you can do is provide a direct
00:06:03.290 --> 00:06:06.620
link where people can listen to
the episode. The idea is that it
00:06:06.620 --> 00:06:09.920
should be as easy as copying and
pasting and pushing out to their
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people. You want to have no
reason for them not to share the
00:06:13.040 --> 00:06:14.029
episode and promote it.
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<v Travis> Use templates, make it
your goal in life as a podcaster,
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to never duplicate your work,
whether it's your outlines,
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whether it's your audio editing
software, your projects that you
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work in, your emails that you
send to your guests, anything
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that you do consistently spend
some time really make it
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unbreakable, make sure that it's
exactly the way that you want it.
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And then don't go back and redo
that actually leverage that work
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you've done in the past to speed
up future episodes. So let's say
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for instance, that you have a
guest that you're bringing onto
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your show, rather than writing a
custom email from scratch, send
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them the one that you sent to
your previous guest, but then
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change out the first name to
them. It looks like a brand new
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email because they haven't seen
that email before. And you know
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that it has all the details that
they need to know to make sure
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they're fully prepared to come on
your episode. Once you finish
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your recording and you bring your
interview into your audio editing
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software, you shouldn't be
creating a new project from
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scratch. You should be opening up
a previous episode, saving it as
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a duplicate and then rewriting
over the pieces that need to
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change leaving, intact , your
intro, your outro, and all of
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your audio preferences. And then
when you're creating your show
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notes, they should be copy and
paste from your previous episode,
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show notes, and then filling out
the fields and changing
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everything. That's different just
by using templates, just by
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leveraging your previous work.
And previous efforts for future
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episodes is going to save you a
ton of time. These show notes is
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the section of your podcast
episode that allows you to engage
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for your listeners, provide some
next steps for those that are
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ready to take action on what they
just listened to. And also
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persuade someone new to listen to
the episode. The number one best
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practice is to use formatting.
All right , a majority of podcast
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players like Apple podcasts,
Google podcasts , uh , overcast,
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they support HTML formatting.
That means you could put
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paragraph breaks, bullet points
in bed links, all the stuff that
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you need to do to make your show
notes look nice because when your
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show notes are properly
formatted, when it's easy to
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navigate within your episode
description, it makes it easier
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for your listeners to find what
they're looking for. Right?
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Instead of combing through
several paragraphs of
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information, they can just zip
down to the list of links that
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you mentioned and click on the
one that they're looking for.
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Because remember when someone
goes to your show notes, your
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episode description, they're
going for a number of reasons.
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First reason they heard you
mentioned something in the
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podcast and they want to find the
link. They want to learn more.
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They want to buy that product,
that you, they are looking for a
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particular piece of information.
And they're going to take action
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on that. The other reason
somebody goes through your show
00:09:02.191 --> 00:09:05.519
notes or your episode description
is they're not sure that they
00:09:05.520 --> 00:09:09.120
want to devote the 30 minutes, 40
minutes hour to listening to the
00:09:09.120 --> 00:09:12.539
full episode. And so they see the
title is interesting. They're
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curious. They want to learn more
and they go to your show notes
00:09:16.549 --> 00:09:19.169
too , to see some amplifying
information to see is this
00:09:19.171 --> 00:09:20.519
something that I really want to
listen to?
00:09:22.879 --> 00:09:26.570
<v Sarah> So let's talk about
whether you actually need a
00:09:26.600 --> 00:09:32.059
custom podcast website now for
most pod-casters the answer is
00:09:32.061 --> 00:09:36.950
actually no, because if your
podcast has an RSS feed with a
00:09:36.951 --> 00:09:42.799
podcast host like Buzzsprout
chances are you already have a
00:09:42.801 --> 00:09:46.879
podcast website with Buzzsprouts
website, you get a homepage with
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links to obviously all of your
episodes that your listeners can
00:09:50.691 --> 00:09:54.440
listen to. You can also direct
them to different podcast
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directories like Apple podcast,
Stitcher and Spotify. If they
00:09:57.350 --> 00:10:01.429
want to go listen and subscribe
there, and you can also use your
00:10:01.460 --> 00:10:05.330
own domain names . So you can
look and feel like your own
00:10:05.960 --> 00:10:08.960
podcast website . You're just
looking for a place for people to
00:10:08.961 --> 00:10:12.110
listen to your episodes. Changes
are you don't need to spend that
00:10:12.110 --> 00:10:14.690
money to build your own custom
website.
00:10:17.330 --> 00:10:19.820
Gilon: You may think that the
best strategy is to put your
00:10:19.821 --> 00:10:23.450
entire episode up on a social
media platform, but actually you
00:10:23.451 --> 00:10:26.389
want to create teaser content and
teaser content gives them a
00:10:26.390 --> 00:10:28.580
little sound bite , just a little
snippet that what's their
00:10:28.581 --> 00:10:31.730
appetites want to go listen to
the rest of the episode, wherever
00:10:31.730 --> 00:10:35.269
they listen on Apple podcasts or
Spotify, or what have you. So
00:10:35.270 --> 00:10:37.940
we're going to talk about what
three things are included in
00:10:37.941 --> 00:10:40.970
every good social media post. The
first thing that you need is a
00:10:40.971 --> 00:10:44.000
visual element, right? So people
are scrolling. They're reading,
00:10:44.000 --> 00:10:47.120
whatever. If you post a picture
that causes them to stop. And the
00:10:47.360 --> 00:10:49.580
idea is that they stop , they
listen, they read, they engage.
00:10:49.759 --> 00:10:52.279
And the picture of visual element
helps them do that. So this can
00:10:52.280 --> 00:10:54.830
be a graphic. It could be a
headshot of your guest . It could
00:10:54.831 --> 00:10:57.259
be an audio gram . The second
thing that you need is a good
00:10:57.260 --> 00:11:01.100
hook. Think about what can I say
to make someone want to continue
00:11:01.100 --> 00:11:04.370
listening, to go check out the
full episode. It could be a crazy
00:11:04.370 --> 00:11:06.799
stat. It could be a really good
quote. It could be a couple of
00:11:06.801 --> 00:11:09.860
bullet points that summarize the
high points of the episode.
00:11:10.129 --> 00:11:13.519
Whatever that thing is, put that
in the caption to help encourage
00:11:13.520 --> 00:11:16.580
people to go check out the full
episode and finally a link you
00:11:16.581 --> 00:11:20.299
want to include a direct link to
that specific podcast episode in
00:11:20.301 --> 00:11:23.539
your post. If you nail all three
of these elements, you'll not
00:11:23.541 --> 00:11:27.049
only intrigue new listeners.
You'll also encourage existing
00:11:27.051 --> 00:11:28.850
subscribers to share your posts
as well,
00:11:31.490 --> 00:11:35.809
<v Travis> Batch production of your
podcast episodes. So anytime that
00:11:35.811 --> 00:11:38.809
you were producing an episode,
there's so much involved. There's
00:11:38.811 --> 00:11:43.129
so many moving pieces that need
to happen in a specific order in
00:11:43.130 --> 00:11:45.860
order for you to create that
episode. So you have to start
00:11:45.860 --> 00:11:48.230
with generating ideas. Then you
have to create outlines or
00:11:48.409 --> 00:11:50.629
scripts. If you have a scripted
podcast, you have to line up
00:11:50.659 --> 00:11:53.470
interviews, you need to record
the episode. You need to edit it.
00:11:53.471 --> 00:11:55.940
You need to upload it. You need
to schedule it. All of those
00:11:56.220 --> 00:12:00.690
things take time. What takes even
more time If you do every single
00:12:00.691 --> 00:12:04.200
episode by itself. But let's say
instead that you scheduled all
00:12:04.201 --> 00:12:07.259
the interviews that you needed
for the entire month in one week,
00:12:07.289 --> 00:12:09.899
maybe you had to record it on
Tuesday. And to record it on
00:12:09.900 --> 00:12:12.570
Thursday, you know , have four
episodes to start working with
00:12:12.960 --> 00:12:16.169
that Saturday. You create the
outlines for the rest of the
00:12:16.171 --> 00:12:18.809
episode. You record the
narration, put it with your intro
00:12:18.811 --> 00:12:21.659
and your outro music, and you
export it. You output it to your
00:12:21.660 --> 00:12:24.570
podcast host, and now you
schedule it out. You've just done
00:12:24.600 --> 00:12:29.759
a month of content in one week.
So if you're looking to optimize
00:12:29.760 --> 00:12:32.669
and streamline your workflow even
more beyond templates, the next
00:12:32.671 --> 00:12:34.769
best thing to do is to batch your
episodes.
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<v Gillian>careers podcast. My question is, do we need a podcast trailer?