This will flash the entire project (app, bootloader and partition table) to a new chip. The settings for serial port flashing can be configured with `make menuconfig`.
Once you've compiled your project, the "build" directory will contain a binary file with a name like "my_app.bin". This is an ESP32 image binary that can be loaded by the bootloader.
A single ESP32's flash can contain multiple apps, as well as many different kinds of data (calibration data, filesystems, parameter storage, etc). For this reason a partition table is flashed to offset 0x4000 in the flash.
Each entry in the partition table has a name (label), type (app, data, or something else), subtype and the offset in flash where the partition is loaded.
The simplest way to use the partition table is to `make menuconfig` and choose one of the simple predefined partition tables:
* "Single factory app, no OTA"
* "Factory app, two OTA definitions"
In both cases the factory app is flashed at offset 0x10000. If you `make partition_table` then it will print a summary of the partition table.