diff --git a/datasette/cli.py b/datasette/cli.py
index fb1fe7b9..5340417b 100644
--- a/datasette/cli.py
+++ b/datasette/cli.py
@@ -529,7 +529,7 @@ def serve(
     if reload:
         import hupper
 
-        reloader = hupper.start_reloader("datasette.cli.serve")
+        reloader = hupper.start_reloader("datasette.cli.cli")
         if immutable:
             reloader.watch_files(immutable)
         if config: