diff --git a/apps/api/src/api-v1/deployments/create-deployment.ts b/apps/api/src/api-v1/deployments/create-deployment.ts
index 03cd69e1..c7f07ed4 100644
--- a/apps/api/src/api-v1/deployments/create-deployment.ts
+++ b/apps/api/src/api-v1/deployments/create-deployment.ts
@@ -12,6 +12,7 @@ import { acl } from '@/lib/acl'
 import { normalizeDeploymentVersion } from '@/lib/deployments/normalize-deployment-version'
 import { publishDeployment } from '@/lib/deployments/publish-deployment'
 import { ensureAuthUser } from '@/lib/ensure-auth-user'
+import { env } from '@/lib/env'
 import {
   openapiAuthenticatedSecuritySchemas,
   openapiErrorResponse404,
@@ -77,9 +78,12 @@ export function registerV1CreateDeployment(
     })
 
     if (!project) {
+      // Used for testing e2e fixtures in the development marketplace
+      const isPrivate = !(user.username === 'dev' && env.isDev)
+
       // Upsert the project if it doesn't already exist
-      // The typecast doesn't match exactly here because we're not populating
-      // the lastPublishedDeployment, but that's fine because it's a new project
+      // The typecast is necessary here because we're not populating the
+      // lastPublishedDeployment, but that's fine because it's a new project
       // so it will be empty anyway.
       project = (
         await db
@@ -90,6 +94,7 @@ export function registerV1CreateDeployment(
             name: projectName,
             userId: user.id,
             teamId: teamMember?.teamId,
+            private: isPrivate,
             _secret: await sha256()
           })
           .returning()
diff --git a/apps/api/src/api-v1/projects/create-project.ts b/apps/api/src/api-v1/projects/create-project.ts
index afb8d1c1..be89213b 100644
--- a/apps/api/src/api-v1/projects/create-project.ts
+++ b/apps/api/src/api-v1/projects/create-project.ts
@@ -5,6 +5,7 @@ import { createRoute, type OpenAPIHono } from '@hono/zod-openapi'
 import type { AuthenticatedHonoEnv } from '@/lib/types'
 import { db, schema } from '@/db'
 import { ensureAuthUser } from '@/lib/ensure-auth-user'
+import { env } from '@/lib/env'
 import {
   openapiAuthenticatedSecuritySchemas,
   openapiErrorResponses
@@ -61,6 +62,9 @@ export function registerV1CreateProject(
       `Invalid project identifier "${identifier}"`
     )
 
+    // Used for testing e2e fixtures in the development marketplace
+    const isPrivate = !(user.username === 'dev' && env.isDev)
+
     const [project] = await db
       .insert(schema.projects)
       .values({
@@ -70,6 +74,7 @@ export function registerV1CreateProject(
         name: parsedProjectIdentifier.projectName,
         teamId: teamMember?.teamId,
         userId: user.id,
+        private: isPrivate,
         _secret: await sha256()
       })
       .returning()
diff --git a/apps/e2e/bin/deploy-fixtures.ts b/apps/e2e/bin/deploy-fixtures.ts
index 16bf844c..e15a02e7 100644
--- a/apps/e2e/bin/deploy-fixtures.ts
+++ b/apps/e2e/bin/deploy-fixtures.ts
@@ -1,9 +1,13 @@
-import { deployFixtures } from '../src/deploy-fixtures'
+import { deployFixtures } from '../src/project-fixtures'
 
 async function main() {
-  const deployments = await deployFixtures()
+  console.log('\n\nDeploying fixtures...\n\n')
 
+  const deployments = await deployFixtures()
   console.log(JSON.stringify(deployments, null, 2))
+
+  // eslint-disable-next-line unicorn/no-process-exit
+  process.exit(0)
 }
 
 await main()
diff --git a/apps/e2e/bin/publish-fixtures.ts b/apps/e2e/bin/publish-fixtures.ts
new file mode 100644
index 00000000..37cbe3d1
--- /dev/null
+++ b/apps/e2e/bin/publish-fixtures.ts
@@ -0,0 +1,18 @@
+import { deployFixtures, publishDeployments } from '../src/project-fixtures'
+
+async function main() {
+  console.log('\n\nDeploying fixtures...\n\n')
+
+  const deployments = await deployFixtures()
+  console.log(JSON.stringify(deployments, null, 2))
+
+  console.log('\n\nPublishing deployments...\n\n')
+
+  const publishedDeployments = await publishDeployments(deployments)
+  console.log(JSON.stringify(publishedDeployments, null, 2))
+
+  // eslint-disable-next-line unicorn/no-process-exit
+  process.exit(0)
+}
+
+await main()
diff --git a/apps/e2e/bin/seed-db.ts b/apps/e2e/bin/seed-db.ts
index d9cbed6b..727ce315 100644
--- a/apps/e2e/bin/seed-db.ts
+++ b/apps/e2e/bin/seed-db.ts
@@ -1,7 +1,7 @@
 import { AgenticApiClient } from '@agentic/platform-api-client'
 
-import { deployFixtures } from '../src/deploy-fixtures'
 import { env, isProd } from '../src/env'
+import { deployFixtures, publishDeployments } from '../src/project-fixtures'
 
 export const client = new AgenticApiClient({
   apiBaseUrl: env.AGENTIC_API_BASE_URL
@@ -10,6 +10,8 @@ export const client = new AgenticApiClient({
 async function main() {
   // TODO: clear existing tables? and include prompt to double check if so...
 
+  console.log('\n\nCreating dev user...\n\n')
+
   const devAuthSession = await client.signUpWithPassword({
     username: 'dev',
     email: env.AGENTIC_DEV_EMAIL,
@@ -21,8 +23,18 @@ async function main() {
     `\n\nREMEMBER TO UPDATE "AGENTIC_DEV_ACCESS_TOKEN" in e2e/.env${isProd ? '.production' : ''}\n\n`
   )
 
+  console.log('\n\nDeploying fixtures...\n\n')
+
   const deployments = await deployFixtures()
   console.log(JSON.stringify(deployments, null, 2))
+
+  console.log('\n\nPublishing deployments...\n\n')
+
+  const publishedDeployments = await publishDeployments(deployments)
+  console.log(JSON.stringify(publishedDeployments, null, 2))
+
+  // eslint-disable-next-line unicorn/no-process-exit
+  process.exit(0)
 }
 
 await main()
diff --git a/apps/e2e/package.json b/apps/e2e/package.json
index 201bfc29..b10b6afe 100644
--- a/apps/e2e/package.json
+++ b/apps/e2e/package.json
@@ -14,6 +14,8 @@
   "scripts": {
     "deploy-fixtures": "dotenvx run -- tsx bin/deploy-fixtures.ts",
     "deploy-fixtures:prod": "dotenvx run -o -f .env.production -- tsx bin/deploy-fixtures.ts",
+    "publish-fixtures": "dotenvx run -- tsx bin/publish-fixtures.ts",
+    "publish-fixtures:prod": "dotenvx run -o -f .env.production -- tsx bin/publish-fixtures.ts",
     "seed-db": "dotenvx run -- tsx bin/seed-db.ts",
     "seed-db:prod": "dotenvx run -o -f .env.production -- tsx bin/seed-db.ts",
     "test": "run-s test:*",
@@ -29,14 +31,17 @@
     "dotenv": "^16.5.0",
     "ky": "catalog:",
     "p-map": "catalog:",
-    "p-times": "^4.0.0"
+    "p-times": "^4.0.0",
+    "semver": "catalog:"
   },
   "devDependencies": {
     "@agentic/platform": "workspace:*",
     "@agentic/platform-api-client": "workspace:*",
     "@agentic/platform-core": "workspace:*",
     "@agentic/platform-fixtures": "workspace:*",
+    "@agentic/platform-types": "workspace:*",
     "@modelcontextprotocol/sdk": "catalog:",
+    "@types/semver": "catalog:",
     "fast-content-type-parse": "catalog:"
   }
 }
diff --git a/apps/e2e/src/deploy-fixtures.ts b/apps/e2e/src/project-fixtures.ts
similarity index 50%
rename from apps/e2e/src/deploy-fixtures.ts
rename to apps/e2e/src/project-fixtures.ts
index 8f78c743..1700c029 100644
--- a/apps/e2e/src/deploy-fixtures.ts
+++ b/apps/e2e/src/project-fixtures.ts
@@ -1,8 +1,11 @@
 import path from 'node:path'
 import { fileURLToPath } from 'node:url'
 
+import type { Deployment } from '@agentic/platform-types'
 import { loadAgenticConfig } from '@agentic/platform'
+import { assert } from '@agentic/platform-core'
 import pMap from 'p-map'
+import semver from 'semver'
 
 import { client } from './client'
 
@@ -42,9 +45,9 @@ export async function deployFixtures({
       const fixtureDir = path.join(validFixturesDir, fixture)
 
       const config = await loadAgenticConfig({ cwd: fixtureDir })
-      console.log(config)
-
       const deployment = await client.createDeployment(config)
+      console.log(`Deployed ${fixture} => ${deployment.identifier}`)
+
       return deployment
     },
     {
@@ -54,3 +57,41 @@ export async function deployFixtures({
 
   return deployments
 }
+
+export async function publishDeployments(
+  deployments: Deployment[],
+  {
+    concurrency = 1
+  }: {
+    concurrency?: number
+  } = {}
+) {
+  const publishedDeployments = await pMap(
+    deployments,
+    async (deployment) => {
+      const project = await client.getProject({
+        projectId: deployment.projectId,
+        populate: ['lastDeployment']
+      })
+
+      const baseVersion = project.lastPublishedDeploymentVersion || '0.0.0'
+      const version = semver.inc(baseVersion, 'patch')
+      assert(version, `Failed to increment deployment version "${baseVersion}"`)
+
+      const publishedDeployment = await client.publishDeployment(
+        { version },
+        {
+          deploymentId: deployment.id
+        }
+      )
+      console.log(`Published ${deployment.identifier} => ${version}`)
+
+      return publishedDeployment
+    },
+    {
+      concurrency
+    }
+  )
+
+  return publishedDeployments
+}
diff --git a/pnpm-lock.yaml b/pnpm-lock.yaml
index 10325466..77419e8e 100644
--- a/pnpm-lock.yaml
+++ b/pnpm-lock.yaml
@@ -6,27 +6,252 @@ settings:
 
 catalogs:
   default:
+    '@apideck/better-ajv-errors':
+      specifier: ^0.3.6
+      version: 0.3.6
+    '@clack/prompts':
+      specifier: ^0.11.0
+      version: 0.11.0
+    '@cloudflare/workers-types':
+      specifier: ^4.20250614.0
+      version: 4.20250614.0
+    '@commander-js/extra-typings':
+      specifier: ^14.0.0
+      version: 14.0.0
+    '@edge-runtime/vm':
+      specifier: ^5.0.0
+      version: 5.0.0
+    '@fisch0920/config':
+      specifier: ^1.1.2
+      version: 1.1.2
+    '@fisch0920/drizzle-orm':
+      specifier: ^0.43.7
+      version: 0.43.7
+    '@fisch0920/drizzle-zod':
+      specifier: ^0.7.9
+      version: 0.7.9
+    '@hono/node-server':
+      specifier: ^1.14.4
+      version: 1.14.4
+    '@hono/sentry':
+      specifier: ^1.2.2
+      version: 1.2.2
+    '@hono/zod-openapi':
+      specifier: ^0.19.8
+      version: 0.19.8
+    '@hono/zod-validator':
+      specifier: ^0.7.0
+      version: 0.7.0
+    '@modelcontextprotocol/sdk':
+      specifier: ^1.12.3
+      version: 1.12.3
+    '@paralleldrive/cuid2':
+      specifier: ^2.2.2
+      version: 2.2.2
+    '@react-email/components':
+      specifier: ^0.0.42
+      version: 0.0.42
+    '@redocly/openapi-core':
+      specifier: ^1.34.3
+      version: 1.34.3
+    '@sentry/cli':
+      specifier: ^2.46.0
+      version: 2.46.0
+    '@sentry/cloudflare':
+      specifier: ^9.29.0
+      version: 9.29.0
+    '@sentry/core':
+      specifier: ^9.29.0
+      version: 9.29.0
+    '@sentry/node':
+      specifier: ^9.29.0
+      version: 9.29.0
+    '@types/ms':
+      specifier: ^2.1.0
+      version: 2.1.0
+    '@types/node':
+      specifier: ^24.0.1
+      version: 24.0.1
     '@types/react':
       specifier: ^19.1.8
       version: 19.1.8
     '@types/react-dom':
       specifier: ^19.1.6
       version: 19.1.6
+    '@types/semver':
+      specifier: ^7.7.0
+      version: 7.7.0
+    agents:
+      specifier: ^0.0.95
+      version: 0.0.95
+    ajv:
+      specifier: ^8.17.1
+      version: 8.17.1
+    ajv-formats:
+      specifier: ^3.0.1
+      version: 3.0.1
+    camelcase:
+      specifier: ^8.0.0
+      version: 8.0.0
+    commander:
+      specifier: ^14.0.0
+      version: 14.0.0
+    conf:
+      specifier: ^14.0.0
+      version: 14.0.0
+    decamelize:
+      specifier: ^6.0.0
+      version: 6.0.0
+    del-cli:
+      specifier: ^6.0.0
+      version: 6.0.0
+    drizzle-kit:
+      specifier: ^0.31.1
+      version: 0.31.1
+    drizzle-orm:
+      specifier: ^0.44.2
+      version: 0.44.2
+    email-validator:
+      specifier: ^2.0.4
+      version: 2.0.4
+    eslint:
+      specifier: ^9.29.0
+      version: 9.29.0
+    eslint-plugin-drizzle:
+      specifier: ^0.2.3
+      version: 0.2.3
+    eventid:
+      specifier: ^2.0.1
+      version: 2.0.1
+    exit-hook:
+      specifier: ^4.0.0
+      version: 4.0.0
+    fast-content-type-parse:
+      specifier: ^3.0.0
+      version: 3.0.0
+    fast-uri:
+      specifier: ^3.0.6
+      version: 3.0.6
+    fastmcp:
+      specifier: ^3.3.0
+      version: 3.3.0
+    get-port:
+      specifier: ^7.1.0
+      version: 7.1.0
+    hono:
+      specifier: ^4.7.11
+      version: 4.7.11
+    knip:
+      specifier: ^5.61.0
+      version: 5.61.0
     ky:
       specifier: 1.8.1
       version: 1.8.1
+    lint-staged:
+      specifier: ^16.1.1
+      version: 16.1.1
+    ms:
+      specifier: ^2.1.3
+      version: 2.1.3
+    npm-run-all2:
+      specifier: ^8.0.4
+      version: 8.0.4
+    octokit:
+      specifier: ^5.0.3
+      version: 5.0.3
+    only-allow:
+      specifier: ^1.2.1
+      version: 1.2.1
+    open:
+      specifier: ^10.1.2
+      version: 10.1.2
+    openapi-typescript:
+      specifier: ^7.8.0
+      version: 7.8.0
+    ora:
+      specifier: ^8.2.0
+      version: 8.2.0
+    p-all:
+      specifier: ^5.0.0
+      version: 5.0.0
+    p-map:
+      specifier: ^7.0.3
+      version: 7.0.3
+    parse-json:
+      specifier: ^8.3.0
+      version: 8.3.0
+    plur:
+      specifier: ^5.1.0
+      version: 5.1.0
+    postgres:
+      specifier: ^3.4.7
+      version: 3.4.7
+    prettier:
+      specifier: ^3.5.3
+      version: 3.5.3
     react:
       specifier: ^19.1.0
       version: 19.1.0
     react-dom:
       specifier: ^19.1.0
       version: 19.1.0
+    react-email:
+      specifier: ^4.0.16
+      version: 4.0.16
+    resend:
+      specifier: ^4.6.0
+      version: 4.6.0
+    restore-cursor:
+      specifier: ^5.1.0
+      version: 5.1.0
+    semver:
+      specifier: ^7.7.2
+      version: 7.7.2
+    simple-git-hooks:
+      specifier: ^2.13.0
+      version: 2.13.0
+    sort-keys:
+      specifier: ^5.1.0
+      version: 5.1.0
     stripe:
       specifier: ^18.2.1
       version: 18.2.1
+    tsup:
+      specifier: ^8.5.0
+      version: 8.5.0
+    tsx:
+      specifier: ^4.20.3
+      version: 4.20.3
+    turbo:
+      specifier: ^2.5.4
+      version: 2.5.4
     type-fest:
       specifier: ^4.41.0
       version: 4.41.0
+    typescript:
+      specifier: ^5.8.3
+      version: 5.8.3
+    unconfig:
+      specifier: ^7.3.2
+      version: 7.3.2
+    vite-tsconfig-paths:
+      specifier: ^5.1.4
+      version: 5.1.4
+    vitest:
+      specifier: ^3.2.3
+      version: 3.2.3
+    wrangler:
+      specifier: ^4.20.0
+      version: 4.20.0
+    zod:
+      specifier: ^3.25.64
+      version: 3.25.64
+    zod-to-json-schema:
+      specifier: ^3.24.5
+      version: 3.24.5
+    zod-validation-error:
+      specifier: ^3.5.0
+      version: 3.5.0
 
 importers:
 
@@ -189,6 +414,9 @@ importers:
       p-times:
         specifier: ^4.0.0
         version: 4.0.0
+      semver:
+        specifier: 'catalog:'
+        version: 7.7.2
     devDependencies:
       '@agentic/platform':
         specifier: workspace:*
@@ -202,9 +430,15 @@ importers:
       '@agentic/platform-fixtures':
         specifier: workspace:*
         version: link:../../packages/fixtures
+      '@agentic/platform-types':
+        specifier: workspace:*
+        version: link:../../packages/types
       '@modelcontextprotocol/sdk':
         specifier: 'catalog:'
         version: 1.12.3
+      '@types/semver':
+        specifier: 'catalog:'
+        version: 7.7.0
       fast-content-type-parse:
         specifier: 'catalog:'
         version: 3.0.0