diff --git a/apps/web/src/app/layout.tsx b/apps/web/src/app/layout.tsx
index e1a3d405..a47b73fa 100644
--- a/apps/web/src/app/layout.tsx
+++ b/apps/web/src/app/layout.tsx
@@ -50,7 +50,7 @@ export default function RootLayout({
           <div className='w-full min-h-[100vh] relative flex flex-col items-center'>
             <Header />
 
-            <main className='flex-1 w-full flex flex-col items-center max-w-[1200px] gap-16 pt-8 pb-16 px-4 md:px-0'>
+            <main className='flex-1 w-full flex flex-col items-center max-w-[1200px] gap-16 pt-16 pb-24 px-4 md:px-0'>
               {children}
             </main>
 
diff --git a/apps/web/src/app/login/page.tsx b/apps/web/src/app/login/page.tsx
index 3cf57897..9f1d83e8 100644
--- a/apps/web/src/app/login/page.tsx
+++ b/apps/web/src/app/login/page.tsx
@@ -75,9 +75,6 @@ export default function LoginPage() {
           >
             <div className='flex flex-col items-center gap-2 text-center'>
               <h1 className='text-2xl font-bold'>Login to your account</h1>
-              <p className='text-muted-foreground text-sm text-balance'>
-                Enter your email below to login to your account
-              </p>
             </div>
 
             <div className='grid gap-6'>
diff --git a/apps/web/src/app/page.tsx b/apps/web/src/app/page.tsx
index eed49575..76d3f167 100644
--- a/apps/web/src/app/page.tsx
+++ b/apps/web/src/app/page.tsx
@@ -4,7 +4,6 @@ import { GitHubStarCounter } from '@/components/github-star-counter'
 import { SupplySideCTA } from '@/components/supply-side-cta'
 import {
   calendarBookingUrl,
-  discordUrl,
   docsUrl,
   githubUrl,
   twitterUrl
@@ -15,7 +14,7 @@ export default function TheBestDamnLandingPageEver() {
     <>
       {/* Hero section */}
       <section className='gap-8'>
-        <h1 className='text-center text-balance leading-snug md:leading-none text-4xl font-extrabold'>
+        <h1 className='text-center text-balance leading-snug md:leading-none text-4xl font-bold'>
           Your API → Paid MCP, Instantly
         </h1>
 
@@ -30,7 +29,7 @@ export default function TheBestDamnLandingPageEver() {
 
       {/* How it works section */}
       <section className='flex flex-col gap-8'>
-        <h2 className='text-center text-balance leading-snug md:leading-none text-2xl font-heading'>
+        <h2 className='text-center text-balance leading-snug md:leading-none text-3xl font-heading'>
           How It Works
         </h2>
 
@@ -39,11 +38,11 @@ export default function TheBestDamnLandingPageEver() {
 
       {/* Features section */}
       <section className='flex flex-col gap-8'>
-        <h2 className='text-center text-balance leading-snug md:leading-none text-2xl font-heading'>
+        <h2 className='text-center text-balance leading-snug md:leading-none text-3xl font-heading'>
           Production-Ready and Extremely Flexible
         </h2>
 
-        <div className='grid gap-6'>
+        <div className='grid gap-6 max-w-2xl'>
           <div className='flex flex-col gap-2'>
             <h4 className='text-center text-balance text-lg font-heading'>
               Auth
@@ -68,21 +67,22 @@ export default function TheBestDamnLandingPageEver() {
 
           <div className='flex flex-col gap-2'>
             <h4 className='text-center text-balance text-lg font-heading'>
-              Monetization
+              Stripe Billing
             </h4>
 
             <p className='text-sm'>
               Charge for your MCP products with a flexible, declarative pricing
               model built on top of Stripe. Agentic supports almost any
-              combination of fixed and usage-based billing models, both at the
-              MCP level, at the tool-call level, and at the custom metric level
-              (e.g., tokens, image transformations, etc).
+              combination of fixed and{' '}
+              <span className='font-semibold'>usage-based billing</span> models,
+              both at the MCP level, at the tool-call level, and at the custom
+              metric level (e.g., tokens, image transformations, etc).
             </p>
           </div>
 
           <div className='flex flex-col gap-2'>
             <h4 className='text-center text-balance text-lg font-heading'>
-              Support both MCP <em>and</em> HTTP
+              Support both MCP and HTTP
             </h4>
 
             <p className='text-sm'>
@@ -97,18 +97,30 @@ export default function TheBestDamnLandingPageEver() {
             </p>
           </div>
 
+          <div className='flex flex-col gap-2'>
+            <h4 className='text-center text-balance text-lg font-heading'>
+              API keys
+            </h4>
+
+            <p className='text-sm'>
+              When a customer subscribes to your product, they're given a unique
+              API key. MCP URLs are appended with this API key to correlate
+              usage with their subscription. Customer HTTP tool calls use the
+              same API key as a standard HTTP <em>Authorization</em> header.
+            </p>
+          </div>
+
           <div className='flex flex-col gap-2'>
             <h4 className='text-center text-balance text-lg font-heading'>
               Rate-limiting
             </h4>
 
             <p className='text-sm'>
-              Customize your MCP product with durable rate-limiting built on top
-              of Cloudflare's global infrastructure. Create default rate-limits,
-              change them based on a customer's subscribed pricing plan, and
-              create custom tool-specific overrides, all with a simple,
-              strongly-typed JSON config. REST assured that your origin API will
-              be safe behind Agentic's robust API gateway.
+              All agentic products are protected by durable rate-limiting built
+              on top of Cloudflare's global infrastructure. Customize the
+              default rate-limits, change them based on a customer's pricing
+              plan, or create custom tool-specific overrides. REST assured that
+              your origin API will be safe behind Agentic's robust API gateway.
             </p>
           </div>
 
@@ -119,11 +131,11 @@ export default function TheBestDamnLandingPageEver() {
 
             <p className='text-sm'>
               Opt-in to caching with familiar <em>cache-control</em> and{' '}
-              <em>stale-while-revalidate</em> features. MCP tool calls include
-              caching information in their <em>_meta</em> fields with symmetry
-              to standard HTTP headers. All caching takes place in Cloudflare's
-              global edge cache, and will only be enabled if you choose to
-              enable it for your product or specific tools.
+              <em>stale-while-revalidate</em> options. MCP tool calls include
+              caching information in their <em>_meta</em> fields, providing
+              parity with standard HTTP headers. All caching takes place in
+              Cloudflare's global edge cache, and caching will only be enabled
+              if you choose to enable it for your product or individual tools.
             </p>
           </div>
 
@@ -133,9 +145,9 @@ export default function TheBestDamnLandingPageEver() {
             </h4>
 
             <p className='text-sm'>
-              Agentic tracks usage-based billing and analytics at a fine-grained
-              level, so you can understand how your customers are using your
-              product.
+              Agentic tracks all tool calls for usage-based billing and
+              analytics at a fine-grained level, so you can drill in and deeply
+              understand how your customers are using your product.
             </p>
           </div>
 
@@ -149,7 +161,7 @@ export default function TheBestDamnLandingPageEver() {
               time you make a change to your product's config, pricing, or docs,
               a unique preview deployment is created for that change. This
               enables instant rollbacks if there are problems with a deployment.
-              Publish deployment publicly uses semantic versioning (
+              Publishing deployments publicly uses semantic versioning (
               <em>semver</em>), so your customers can choose how to handle
               breaking changes.
             </p>
@@ -157,43 +169,42 @@ export default function TheBestDamnLandingPageEver() {
 
           <div className='flex flex-col gap-2'>
             <h4 className='text-center text-balance text-lg font-heading'>
-              And more!
+              That's just the start
             </h4>
 
             <p className='text-sm'>
-              Checkout our <Link href={docsUrl}>docs</Link> for more details on
-              Agentic's MCP API gateway.
+              <Link href={docsUrl} className='link'>
+                Check out our docs
+              </Link>{' '}
+              for more details on Agentic's MCP API gateway.
             </p>
           </div>
         </div>
       </section>
 
       {/* Marketplace section */}
-      <section className='flex flex-col gap-8'>
-        <h2 className='text-center text-balance leading-snug md:leading-none text-2xl font-heading'>
+      {/* <section className='flex flex-col gap-8'>
+        <h2 className='text-center text-balance leading-snug md:leading-none text-3xl font-heading'>
           MCP Marketplace
         </h2>
 
-        <p>Coming soon...</p>
-      </section>
+        <p>
+          <i>Coming soon...</i>
+        </p>
+      </section> */}
 
       {/* Open source section */}
       <section className='flex flex-col items-center gap-8 max-w-2xl text-center'>
-        <h2 className='text-center text-balance leading-snug md:leading-none text-2xl font-heading italic'>
-          Agentic is 100% Open Source!
+        <h2 className='text-center text-balance leading-snug md:leading-none text-3xl font-heading'>
+          Agentic is 100% Open Source
         </h2>
 
-        <p className='text-sm'>
-          Join the tens of thousands of TypeScript AI engineers who've{' '}
-          <Link
-            href={githubUrl}
-            target='_blank'
-            rel='noopener'
-            className='link'
-          >
-            starred the project on GitHub
-          </Link>
-          .{' '}
+        <p className=''>
+          Open source is very dear to my heart, and I couldn't be happier that
+          Agentic is fully OSS. It's written in{' '}
+          <span className='font-semibold'>TypeScript</span>, stands on the
+          shoulders of infra giants (Vercel, Cloudflare, Postgres), and has a
+          small but vibrant developer community.{' '}
           <Link
             href={githubUrl}
             target='_blank'
@@ -201,17 +212,8 @@ export default function TheBestDamnLandingPageEver() {
             className='link'
           >
             Check out the source on GitHub
-          </Link>
-          ,{' '}
-          <Link
-            href={discordUrl}
-            target='_blank'
-            rel='noopener'
-            className='link'
-          >
-            join our community on Discord
-          </Link>
-          , or{' '}
+          </Link>{' '}
+          or{' '}
           <Link
             href={twitterUrl}
             target='_blank'
@@ -219,16 +221,31 @@ export default function TheBestDamnLandingPageEver() {
             className='link'
           >
             ping me on Twitter
-          </Link>
-          .
+          </Link>{' '}
+          with questions / feedback.
         </p>
 
         <GitHubStarCounter />
       </section>
 
+      {/* Social proof section */}
+      <section className='gap-8'>
+        <h2 className='text-center text-balance leading-snug md:leading-none text-3xl font-heading'>
+          TODO: social proof
+        </h2>
+
+        <p className='text-center text-lg max-w-2xl'>TODO</p>
+      </section>
+
       {/* CTA section */}
-      <section className='flex flex-col gap-8'>
-        <SupplySideCTA />
+      <section className='flex flex-col gap-12'>
+        <h2 className='text-center text-balance leading-snug md:leading-none text-3xl font-heading'>
+          Deploy Your MCP Product Today
+        </h2>
+
+        <p>Join the AI gold rush && deploy your first MCP product today.</p>
+
+        <SupplySideCTA variant='github-2' />
       </section>
     </>
   )
diff --git a/apps/web/src/app/signup/page.tsx b/apps/web/src/app/signup/page.tsx
index e612f0c2..c075130f 100644
--- a/apps/web/src/app/signup/page.tsx
+++ b/apps/web/src/app/signup/page.tsx
@@ -89,9 +89,6 @@ export default function SignupPage() {
           >
             <div className='flex flex-col items-center gap-2 text-center'>
               <h1 className='text-2xl font-bold'>Create an account</h1>
-              <p className='text-muted-foreground text-sm text-balance'>
-                Enter your info below to create an account
-              </p>
             </div>
 
             <div className='grid gap-6'>
diff --git a/apps/web/src/components/github-star-counter.tsx b/apps/web/src/components/github-star-counter.tsx
index ebfc0824..75ff711b 100644
--- a/apps/web/src/components/github-star-counter.tsx
+++ b/apps/web/src/components/github-star-counter.tsx
@@ -2,7 +2,7 @@
 
 import NumberFlow from '@number-flow/react'
 import Link from 'next/link'
-import { useEffect, useState } from 'react'
+import { type ReactNode, useEffect, useState } from 'react'
 
 import { GitHubIcon } from '@/icons/github'
 import { githubUrl } from '@/lib/config'
@@ -13,7 +13,13 @@ import { Button } from './ui/button'
 // TODO: fetch this dynamically
 const numGitHubStars = 17_600
 
-export function GitHubStarCounter({ className }: { className?: string }) {
+export function GitHubStarCounter({
+  className,
+  children
+}: {
+  className?: string
+  children?: ReactNode
+}) {
   const [numStars, setNumStars] = useState(0)
 
   useEffect(() => {
@@ -35,9 +41,11 @@ export function GitHubStarCounter({ className }: { className?: string }) {
             notation: 'compact',
             roundingPriority: 'morePrecision'
           }}
-          suffix=' stars'
+          suffix={children ? undefined : ' stars'}
           willChange
         />
+
+        {children}
       </Link>
     </Button>
   )
diff --git a/apps/web/src/components/supply-side-cta.tsx b/apps/web/src/components/supply-side-cta.tsx
index 06d7c983..7b568e15 100644
--- a/apps/web/src/components/supply-side-cta.tsx
+++ b/apps/web/src/components/supply-side-cta.tsx
@@ -5,16 +5,22 @@ import Link from 'next/link'
 
 import { HeroButton } from '@/components/hero-button'
 import { Button } from '@/components/ui/button'
-import { calendarBookingUrl, docsQuickStartUrl } from '@/lib/config'
+import { GitHubIcon } from '@/icons/github'
+import { calendarBookingUrl, docsQuickStartUrl, githubUrl } from '@/lib/config'
 
 import { useAgentic } from './agentic-provider'
+import { GitHubStarCounter } from './github-star-counter'
 
-export function SupplySideCTA() {
+export function SupplySideCTA({
+  variant = 'github'
+}: {
+  variant?: 'book-call' | 'github' | 'github-2'
+}) {
   const ctx = useAgentic()
 
   return (
     <div className='flex justify-center items-center gap-8'>
-      <HeroButton asChild className='h-full'>
+      <HeroButton asChild className=''>
         <Link
           href={
             ctx?.isAuthenticated
@@ -26,11 +32,22 @@ export function SupplySideCTA() {
         </Link>
       </HeroButton>
 
-      <Button variant='outline' asChild className='h-full'>
-        <Link href={calendarBookingUrl} target='_blank' rel='noopener'>
-          Book a call with me 👋
-        </Link>
-      </Button>
+      {variant === 'github' ? (
+        <GitHubStarCounter className='h-full py-[9px]' />
+      ) : variant === 'github-2' ? (
+        <Button variant='outline' asChild className='h-full py-[9px]'>
+          <Link href={githubUrl} target='_blank' rel='noopener'>
+            <GitHubIcon />
+            Star Agentic on GitHub
+          </Link>
+        </Button>
+      ) : (
+        <Button variant='outline' asChild className='h-full py-[9px]'>
+          <Link href={calendarBookingUrl} target='_blank' rel='noopener'>
+            Book a call with the founder 👋
+          </Link>
+        </Button>
+      )}
     </div>
   )
 }
diff --git a/readme.md b/readme.md
index dc6d614c..7347d9b3 100644
--- a/readme.md
+++ b/readme.md
@@ -21,6 +21,7 @@
     - stripe billing portal
     - should we bypass stripe for `free` plans to increase conversions?
   - handle browser back/forward with `?next=`
+  - add some social proof to signup page
 - **API gateway**
   - oauth flow
     - https://docs.scalekit.com/guides/mcp/oauth
@@ -43,6 +44,7 @@
   - consider using [neon serverless driver](https://orm.drizzle.team/docs/connect-neon) for production
   - can this also be used locally?
   - may need to update our `drizzle-orm` fork
+- figure out the best OSS license for launch
 
 ## TODO: Post-MVP