diff --git a/apps/web/src/components/app-consumers-list.tsx b/apps/web/src/components/app-consumers-list.tsx
index c2c533e2..8eecbd7d 100644
--- a/apps/web/src/components/app-consumers-list.tsx
+++ b/apps/web/src/components/app-consumers-list.tsx
@@ -65,8 +65,10 @@ export function AppConsumersList() {
             <p>Error fetching customer subscriptions</p>
           ) : !consumers.length ? (
             <p>
-              No subscriptions found. Subscribe to your first project to get
-              started.
+              No subscriptions found.{' '}
+              <Link href='/marketplace' className='link'>
+                Subscribe to your first project to get started.
+              </Link>
             </p>
           ) : (
             <div
diff --git a/apps/web/src/components/app-projects-list.tsx b/apps/web/src/components/app-projects-list.tsx
index 2e74b1cc..bad77898 100644
--- a/apps/web/src/components/app-projects-list.tsx
+++ b/apps/web/src/components/app-projects-list.tsx
@@ -5,6 +5,7 @@ import useInfiniteScroll from 'react-infinite-scroll-hook'
 
 import { useAuthenticatedAgentic } from '@/components/agentic-provider'
 import { LoadingIndicator } from '@/components/loading-indicator'
+import { docsPublishingQuickStartUrl } from '@/lib/config'
 import { useInfiniteQuery } from '@/lib/query-client'
 
 export function AppProjectsList() {
@@ -61,7 +62,12 @@ export function AppProjectsList() {
           {isError ? (
             <p>Error fetching projects</p>
           ) : !projects.length ? (
-            <p>No projects found. Create your first project to get started.</p>
+            <p>
+              No projects found.{' '}
+              <Link href={docsPublishingQuickStartUrl} className='link'>
+                Create your first project to get started.
+              </Link>
+            </p>
           ) : (
             <div className='grid grid-cols grid-cols-1 gap-4 sm:grid-cols-2 xl:grid-cols-3'>
               {projects.map((project) => (