diff --git a/kepi/kepi/settings.py b/kepi/kepi/settings.py
index 9873f25..b827630 100644
--- a/kepi/kepi/settings.py
+++ b/kepi/kepi/settings.py
@@ -59,6 +59,7 @@ KEPI = {
 
         'INSTANCE_NAME': 'kepi server',
         'INSTANCE_DESCRIPTION': 'this is a test server',
+        'INSTANCE_BLURB': 'Welcome to this kepi instance. It\'s not properly set up yet.',
         'CONTACT_ACCOUNT': 'marnanel',
         'CONTACT_EMAIL': 'marnanel@example.com',
         'LANGUAGES': [LANGUAGE_CODE],
diff --git a/kepi/tophat_ui/templates/root-page.html b/kepi/tophat_ui/templates/root-page.html
index 2a0084d..ea5e6d5 100644
--- a/kepi/tophat_ui/templates/root-page.html
+++ b/kepi/tophat_ui/templates/root-page.html
@@ -1,3 +1,3 @@
 {% extends 'base.html' %}
 
-{% block content %}Welcome to this kepi instance. It's not properly set up yet.{% endblock %}
+{% block content %}{{ blurb }}{% endblock %}
diff --git a/kepi/tophat_ui/views.py b/kepi/tophat_ui/views.py
index dc433e8..10107bf 100644
--- a/kepi/tophat_ui/views.py
+++ b/kepi/tophat_ui/views.py
@@ -25,6 +25,7 @@ class RootPage(View):
                 context = {
                     'title': settings.KEPI['INSTANCE_NAME'],
                     'subtitle': settings.KEPI['INSTANCE_DESCRIPTION'],
+                    'blurb': settings.KEPI['INSTANCE_BLURB'],
                     },
                 )