diff --git a/models.py b/models.py
index 1fb9d9e2..a516444a 100644
--- a/models.py
+++ b/models.py
@@ -15,6 +15,7 @@ from Crypto.PublicKey import RSA
 from flask import g, request
 from google.cloud import ndb
 from granary import as1, as2, bluesky, microformats2
+from granary.source import html_to_text
 from oauth_dropins.webutil import util
 from oauth_dropins.webutil.appengine_info import DEBUG
 from oauth_dropins.webutil.flask_util import error
@@ -335,9 +336,9 @@ class User(StringIdModel, metaclass=ProtocolUserMeta):
             return None
 
         for field in 'summary', 'displayName':
-            val = self.obj.as1.get(field)
+            text = html_to_text(self.obj.as1.get(field, ''))
             for tag in OPT_OUT_TAGS:
-                if val and tag in val:
+                if tag in text:
                     return 'opt-out'
 
         return None
diff --git a/tests/test_models.py b/tests/test_models.py
index f5a35644..3a338d6e 100644
--- a/tests/test_models.py
+++ b/tests/test_models.py
@@ -226,7 +226,8 @@ class UserTest(TestCase):
 
         user.obj.our_as1.update({
             'summary': '🤷',
-            'displayName': 'well #nobridge yeah',
+            # This is Mastodon's HTML around hashtags
+            'displayName': '<a href="..." class="hashtag">#<span>nobridge</span></a>',
         })
         self.assertEqual('opt-out', user.status)