diff --git a/components/home-intro.js b/components/home-intro.js
index 690573b..377095c 100644
--- a/components/home-intro.js
+++ b/components/home-intro.js
@@ -32,6 +32,11 @@ export default ({ isFlat }) => (
         Override default subject text (<a href='https://developer.mozilla.org/en-US/docs/Glossary/percent-encoding'>URL-Encoding</a> needed for spaces or special characters).
         <a href='/badge/docker/v1.2.3/blue?icon=docker'>e.g.</a>
       </li>
+      <li>
+        <code>labelColor</code>
+        Override default label color.
+        <a href='/npm/dm/express?labelColor=pink'>e.g.</a>
+      </li>
     </ul>
 
     <h3>Advanced usage</h3>
diff --git a/libs/serve-badge.ts b/libs/serve-badge.ts
index e60bb37..a71e1f4 100644
--- a/libs/serve-badge.ts
+++ b/libs/serve-badge.ts
@@ -14,13 +14,14 @@ export default function (req, res, options: ServeBadgeOptions) {
   const { code = 200, sMaxAge = 10800, query = {}, params } = options
 
   const { subject, status, color } = params
-  const { label, list, icon, iconWidth } = query
+  const { label, labelColor, icon, iconWidth, list } = query
   const _icon = resolveIcon(icon, iconWidth)
 
   // TODO: review usage of list
   list && console.log(`FEAT-LIST ${req.url}`)
 
   const badge = badgen({
+    labelColor,
     subject: typeof label !== 'undefined' ? label : subject,
     status: transformStatus(status, { list }),
     color: query.color || color,