diff --git a/src/configs/v2config.py b/src/configs/v2config.py
index b028b5e..7260d41 100644
--- a/src/configs/v2config.py
+++ b/src/configs/v2config.py
@@ -90,11 +90,13 @@ class ConfigV2:
         self.enrichers = [Enricher.init(e, self.config) for e in steps.get("enrichers", [])]
         self.archivers = [Archiverv2.init(e, self.config) for e in steps.get("archivers", [])]
         self.databases = [Database.init(e, self.config) for e in steps.get("databases", [])]
+        self.storages = [StorageV2.init(e, self.config) for e in steps.get("storages", [])]
 
         print("feeder", self.feeder)
         print("enrichers", [e for e in self.enrichers])
         print("archivers", [e for e in self.archivers])
         print("databases", [e for e in self.databases])
+        print("storages", [e for e in self.storages])
 
     def validate(self):
         pass
diff --git a/src/databases/gsheet_db.py b/src/databases/gsheet_db.py
index 939e851..a5e462f 100644
--- a/src/databases/gsheet_db.py
+++ b/src/databases/gsheet_db.py
@@ -1,5 +1,5 @@
 from typing import Union, Tuple
-import gspread
+import gspread, datetime
 
 # from metadata import Metadata
 from loguru import logger
@@ -7,6 +7,7 @@ from loguru import logger
 # from . import Enricher
 from databases import Database
 from metadata import Metadata
+from media import Media
 from steps.gsheet import Gsheets
 from utils import GWorksheet
 
@@ -48,8 +49,37 @@ class GsheetsDb(Database):
         """archival result ready - should be saved to DB"""
         logger.success(f"DONE {item}")
         gw, row = self._retrieve_gsheet(item)
-        self._safe_status_update(item, 'done')
-        pass
+        # self._safe_status_update(item, 'done')
+
+        cell_updates = []
+        row_values = gw.get_row(row)
+
+        def batch_if_valid(col, val, final_value=None):
+            final_value = final_value or val
+            if val and gw.col_exists(col) and gw.get_cell(row_values, col) == '':
+                cell_updates.append((row, col, final_value))
+
+        cell_updates.append((row, 'status', item.status))
+
+        media: Media = item.get_single_media()
+
+        batch_if_valid('archive', media.cdn_url)
+        batch_if_valid('date', True, datetime.datetime.utcnow().replace(tzinfo=datetime.timezone.utc).isoformat())
+        batch_if_valid('title', item.get_title())
+        batch_if_valid('text', item.get("content", "")[:500])
+        batch_if_valid('timestamp', item.get_timestamp())
+
+        # TODO: AFTER ENRICHMENTS
+        # batch_if_valid('hash', media.hash)
+        # batch_if_valid('thumbnail', result.thumbnail, f'=IMAGE("{result.thumbnail}")')
+        # batch_if_valid('thumbnail_index', result.thumbnail_index)
+        # batch_if_valid('duration', result.duration, str(result.duration))
+        # batch_if_valid('screenshot', result.screenshot)
+        # if result.wacz is not None:
+        #     batch_if_valid('wacz', result.wacz)
+        #     batch_if_valid('replaywebpage', f'https://replayweb.page/?source={quote(result.wacz)}#view=pages&url={quote(url)}')
+
+        gw.batch_set_cell(cell_updates)
 
     def _safe_status_update(self, item: Metadata, new_status: str) -> None:
         try:
diff --git a/src/feeders/gsheet_feeder.py b/src/feeders/gsheet_feeder.py
index b9389a2..029813f 100644
--- a/src/feeders/gsheet_feeder.py
+++ b/src/feeders/gsheet_feeder.py
@@ -1,4 +1,4 @@
-import gspread
+import gspread, os
 
 # from metadata import Metadata
 from loguru import logger
@@ -8,7 +8,7 @@ from feeders import Feeder
 from metadata import Metadata
 from steps.gsheet import Gsheets
 from utils import GWorksheet
-
+from slugify import slugify
 
 class GsheetsFeeder(Gsheets, Feeder):
     name = "gsheet_feeder"
@@ -60,7 +60,7 @@ class GsheetsFeeder(Gsheets, Feeder):
                 if status not in ['', None]: continue
 
                 # All checks done - archival process starts here
-                yield Metadata().set_url(url).set("gsheet", {"row": row, "worksheet": gw}, True)
+                yield Metadata().set_url(url).set("gsheet", {"row": row, "worksheet": gw}, True).set("folder", os.path.join(slugify(self.sheet), slugify(wks.title)), True)
                 
             logger.success(f'Finished worksheet {wks.title}')
 
diff --git a/src/media.py b/src/media.py
index ecee4f4..c499b5b 100644
--- a/src/media.py
+++ b/src/media.py
@@ -10,8 +10,7 @@ import json
 @dataclass
 class Media:
     filename: str
-    id: str = None
-    hash: str = None
+    key: str = None
     cdn_url: str = None
-    hash: str = None
-
+    # id: str = None
+    # hash: str = None # TODO: added by enrichers
diff --git a/src/metadata.py b/src/metadata.py
index 90ca743..f48c636 100644
--- a/src/metadata.py
+++ b/src/metadata.py
@@ -3,7 +3,7 @@ from __future__ import annotations
 from ast import List, Set
 from typing import Any, Union, Dict
 from dataclasses import dataclass, field
-from datetime import datetime
+import datetime
 # import json
 
 from media import Media
@@ -70,26 +70,40 @@ class Metadata:
     def set_title(self, title: str) -> Metadata:
         return self.set("title", title)
 
-    def set_timestamp(self, timestamp: datetime) -> Metadata:
-        assert type(timestamp) == datetime, "set_timestamp expects a datetime instance"
+    def get_title(self) -> str:
+        return self.get("title")
+
+    def set_timestamp(self, timestamp: datetime.datetime) -> Metadata:
+        assert type(timestamp) == datetime.datetime, "set_timestamp expects a datetime instance"
         return self.set("timestamp", timestamp)
 
+    def get_timestamp(self, utc=True, iso=True) -> datetime.datetime:
+        ts = self.get("timestamp")
+        if not ts: return ts
+        if utc: ts = ts.replace(tzinfo=datetime.timezone.utc)
+        if iso: return ts.isoformat()
+        return ts
+
     def add_media(self, media: Media) -> Metadata:
         # print(f"adding {filename} to {self.metadata.get('media')}")
         # return self.set("media", self.get_media() + [filename])
         # return self.get_media().append(media)
         return self.media.append(media)
 
+    def get_single_media(self) -> Media:
+        # TODO: check if formatters were applied and choose with priority
+        return self.media[0]
+
     # def as_json(self) -> str:
     #     # converts all metadata and data into JSON
     #     return json.dumps(self.metadata)
     #   #TODO: datetime is not serializable
 
     def cleanup(self) -> Metadata:
-        #TODO: refactor so it returns a JSON with all intended properties, except tmp_keys
+        # TODO: refactor so it returns a JSON with all intended properties, except tmp_keys
         # the code below leads to errors if database needs tmp_keys after they are removed
         # """removes temporary metadata fields, ideally called after all ops except writing"""
         # for tmp_key in self.tmp_keys:
-            # self.metadata.pop(tmp_key, None)
+        # self.metadata.pop(tmp_key, None)
         # self.tmp_keys = set()
         pass
diff --git a/src/orchestrator.py b/src/orchestrator.py
index 26baed1..3bc5ea7 100644
--- a/src/orchestrator.py
+++ b/src/orchestrator.py
@@ -2,15 +2,18 @@ from __future__ import annotations
 from ast import List
 from typing import Union, Dict
 from dataclasses import dataclass
-from archivers.archiver import Archiverv2
 
-from enrichers.enricher import Enricher
-from databases.database import Database
+from archivers import Archiverv2
+from storages import StorageV2
+from enrichers import Enricher
+from databases import Database
 from metadata import Metadata
+
 import tempfile, time, traceback
 from loguru import logger
 
 
+
 """
 how not to couple the different pieces of logic
 due to the use of constants for the metadata keys?
@@ -133,11 +136,11 @@ class ArchivingOrchestrator:
         self.enrichers = config.enrichers
         self.archivers: List[Archiverv2] = config.archivers
         self.databases: List[Database] = config.databases
+        self.storages: List[StorageV2] = config.storages
 
         for a in self.archivers: a.setup()
 
         self.formatters = []
-        self.storages = []
         # self.formatters = [
         #     Formatter.init(f, config)
         #     for f in config.formatters
@@ -184,7 +187,7 @@ class ArchivingOrchestrator:
 
     def archive(self, result: Metadata) -> Union[Metadata, None]:
         url = result.get_url()
-        # TODO: clean urls 
+        # TODO: clean urls
         for a in self.archivers:
             url = a.clean_url(url)
         result.set_url(url)
@@ -240,8 +243,8 @@ class ArchivingOrchestrator:
 
         # storage
         for s in self.storages:
-            for m in result.media:
-                result.merge(s.store(m))
+            for i, m in enumerate(result.media):
+                result.media[i] = s.store(m, result)
 
         # signal completion to databases (DBs, Google Sheets, CSV, ...)
         # a hash registration service could be one database: forensic archiving
diff --git a/src/steps/gsheet.py b/src/steps/gsheet.py
index 279c036..6bfb5d7 100644
--- a/src/steps/gsheet.py
+++ b/src/steps/gsheet.py
@@ -30,6 +30,7 @@ class Gsheets(Step):
                     'thumbnail_index': 'thumbnail index',
                     'timestamp': 'upload timestamp',
                     'title': 'upload title',
+                    'text': 'text content',
                     'duration': 'duration',
                     'screenshot': 'screenshot',
                     'hash': 'hash',
diff --git a/src/storages/s3.py b/src/storages/s3.py
index 826d66d..d4457e8 100644
--- a/src/storages/s3.py
+++ b/src/storages/s3.py
@@ -1,8 +1,10 @@
 
-from typing import IO
+from typing import IO, Any
 import boto3, uuid, os, mimetypes
 from botocore.errorfactory import ClientError
-from src.storages import StorageV2
+from metadata import Metadata
+from media import Media
+from storages import StorageV2
 from loguru import logger
 from slugify import slugify
 
@@ -14,10 +16,10 @@ class S3StorageV2(StorageV2):
         super().__init__(config)
         self.s3 = boto3.client(
             's3',
-            region_name=config.region,
-            endpoint_url=config.endpoint_url.format(region=config.region),
-            aws_access_key_id=config.key,
-            aws_secret_access_key=config.secret
+            region_name=self.region,
+            endpoint_url=self.endpoint_url.format(region=self.region),
+            aws_access_key_id=self.key,
+            aws_secret_access_key=self.secret
         )
 
     @staticmethod
@@ -37,31 +39,31 @@ class S3StorageV2(StorageV2):
                 "help": "S3 CDN url, {bucket}, {region} and {key} are inserted at runtime"
             },
             "private": {"default": False, "help": "if true S3 files will not be readable online"},
-            "key_path": {"default": "random", "help": "S3 file names are non-predictable strings, one of ['random', 'default']"},
+            # "key_path": {"default": "random", "help": "S3 file names are non-predictable strings, one of ['random', 'default']"},
         }
 
-    def get_cdn_url(self, key: str) -> str:
-        return self.cdn_url.format(bucket=self.bucket, region=self.region, key=self._get_path(key))
+    def get_cdn_url(self, media: Media) -> str:
+        return self.cdn_url.format(bucket=self.bucket, region=self.region, key=media.key)
 
-    def uploadf(self, file: IO[bytes], key: str, **kwargs: dict) -> None:
+    def uploadf(self, file: IO[bytes], media: Media, **kwargs: dict) -> Any:
         extra_args = kwargs.get("extra_args", {})
         if not self.private and 'ACL' not in extra_args:
             extra_args['ACL'] = 'public-read'
 
         if 'ContentType' not in extra_args:
             try:
-                extra_args['ContentType'] = mimetypes.guess_type(key)[0]
+                extra_args['ContentType'] = mimetypes.guess_type(media.key)[0]
             except Exception as e:
-                logger.error(f"Unable to get mimetype for {key=}, error: {e}")
+                logger.warning(f"Unable to get mimetype for {media.key=}, error: {e}")
 
-        self.s3.upload_fileobj(file, Bucket=self.bucket, Key=self._get_path(key), ExtraArgs=extra_args)
+        self.s3.upload_fileobj(file, Bucket=self.bucket, Key=media.key, ExtraArgs=extra_args)
 
     def exists(self, key: str) -> bool:
         """
         Tests if a given file with key=key exists in the bucket
         """
         try:
-            self.s3.head_object(Bucket=self.bucket, Key=self._get_path(key))
+            self.s3.head_object(Bucket=self.bucket, Key=key)
             return True
         except ClientError as e:
             logger.warning(f"got a ClientError when checking if {key=} exists in bucket={self.bucket}: {e}")
diff --git a/src/storages/storage.py b/src/storages/storage.py
index 4052d7e..06346e9 100644
--- a/src/storages/storage.py
+++ b/src/storages/storage.py
@@ -1,8 +1,12 @@
 from __future__ import annotations
 from abc import abstractmethod
 from dataclasses import dataclass
+from typing import IO, Any
+from media import Media
 from metadata import Metadata
 from steps.step import Step
+from loguru import logger
+import os, uuid
 
 
 @dataclass
@@ -17,5 +21,23 @@ class StorageV2(Step):
     def init(name: str, config: dict) -> StorageV2:
         return Step.init(name, config, StorageV2)
 
+    def store(self, media: Media, item: Metadata) -> Media:
+        media = self.set_key(media, item)
+        self.upload(media)
+        media.cdn_url = self.get_cdn_url(media)
+        return media
+
     @abstractmethod
-    def store(self, item: Metadata) -> Metadata: pass
+    def uploadf(self, file: IO[bytes], key: str, **kwargs: dict) -> Any: pass
+
+    def upload(self, media: Media, **kwargs) -> Any:
+        logger.debug(f'[{self.__class__.name}] uploading file {media.filename} with key {media.key}')
+        with open(media.filename, 'rb') as f:
+            return self.uploadf(f, media, **kwargs)
+
+    def set_key(self, media: Media, item: Metadata) -> Media:
+        """takes the media and optionally item info and generates a key"""
+        folder = item.get("folder", "")
+        ext = os.path.splitext(media.filename)[1]
+        media.key = os.path.join(folder, f"{str(uuid.uuid4())}{ext}")
+        return media