diff --git a/app/soapbox/components/status_list.tsx b/app/soapbox/components/status_list.tsx
index 3bee7a03a..09fbe3275 100644
--- a/app/soapbox/components/status_list.tsx
+++ b/app/soapbox/components/status_list.tsx
@@ -19,7 +19,7 @@ import useAds from 'soapbox/queries/ads';
 import type { OrderedSet as ImmutableOrderedSet } from 'immutable';
 import type { VirtuosoHandle } from 'react-virtuoso';
 import type { IScrollableList } from 'soapbox/components/scrollable_list';
-import type { Ad as AdEntity } from 'soapbox/features/ads/providers';
+import type { Ad as AdEntity } from 'soapbox/types/soapbox';
 
 interface IStatusList extends Omit<IScrollableList, 'onLoadMore' | 'children'> {
   /** Unique key to preserve the scroll position when navigating back. */
@@ -141,12 +141,7 @@ const StatusList: React.FC<IStatusList> = ({
 
   const renderAd = (ad: AdEntity, index: number) => {
     return (
-      <Ad
-        key={`ad-${index}`}
-        card={ad.card}
-        impression={ad.impression}
-        expires={ad.expires}
-      />
+      <Ad key={`ad-${index}`} ad={ad} />
     );
   };
 
diff --git a/app/soapbox/features/ads/components/ad.tsx b/app/soapbox/features/ads/components/ad.tsx
index 43b2dc799..a0db9f78d 100644
--- a/app/soapbox/features/ads/components/ad.tsx
+++ b/app/soapbox/features/ads/components/ad.tsx
@@ -7,19 +7,14 @@ import IconButton from 'soapbox/components/ui/icon-button/icon-button';
 import StatusCard from 'soapbox/features/status/components/card';
 import { useAppSelector } from 'soapbox/hooks';
 
-import type { Card as CardEntity } from 'soapbox/types/entities';
+import type { Ad as AdEntity } from 'soapbox/types/soapbox';
 
 interface IAd {
-  /** Embedded ad data in Card format (almost like OEmbed). */
-  card: CardEntity,
-  /** Impression URL to fetch upon display. */
-  impression?: string,
-  /** Time when the ad expires and should no longer be displayed. */
-  expires?: Date,
+  ad: AdEntity,
 }
 
 /** Displays an ad in sponsored post format. */
-const Ad: React.FC<IAd> = ({ card, impression, expires }) => {
+const Ad: React.FC<IAd> = ({ ad }) => {
   const queryClient = useQueryClient();
   const instance = useAppSelector(state => state.instance);
 
@@ -29,9 +24,9 @@ const Ad: React.FC<IAd> = ({ card, impression, expires }) => {
 
   // Fetch the impression URL (if any) upon displaying the ad.
   // Don't fetch it more than once.
-  useQuery(['ads', 'impression', impression], () => {
-    if (impression) {
-      return fetch(impression);
+  useQuery(['ads', 'impression', ad.impression], () => {
+    if (ad.impression) {
+      return fetch(ad.impression);
     }
   }, { cacheTime: Infinity, staleTime: Infinity });
 
@@ -63,8 +58,8 @@ const Ad: React.FC<IAd> = ({ card, impression, expires }) => {
 
   // Wait until the ad expires, then invalidate cache.
   useEffect(() => {
-    if (expires) {
-      const delta = expires.getTime() - (new Date()).getTime();
+    if (ad.expires_at) {
+      const delta = new Date(ad.expires_at).getTime() - (new Date()).getTime();
       timer.current = setTimeout(bustCache, delta);
     }
 
@@ -73,7 +68,7 @@ const Ad: React.FC<IAd> = ({ card, impression, expires }) => {
         clearTimeout(timer.current);
       }
     };
-  }, [expires]);
+  }, [ad.expires_at]);
 
   return (
     <div className='relative'>
@@ -112,7 +107,7 @@ const Ad: React.FC<IAd> = ({ card, impression, expires }) => {
             </Stack>
           </HStack>
 
-          <StatusCard card={card} onOpenMedia={() => {}} horizontal />
+          <StatusCard card={ad.card} onOpenMedia={() => {}} horizontal />
         </Stack>
       </Card>
 
@@ -125,11 +120,15 @@ const Ad: React.FC<IAd> = ({ card, impression, expires }) => {
               </Text>
 
               <Text size='sm' theme='muted'>
-                <FormattedMessage
-                  id='sponsored.info.message'
-                  defaultMessage='{siteTitle} displays ads to help fund our service.'
-                  values={{ siteTitle: instance.title }}
-                />
+                {ad.reason ? (
+                  ad.reason
+                ) : (
+                  <FormattedMessage
+                    id='sponsored.info.message'
+                    defaultMessage='{siteTitle} displays ads to help fund our service.'
+                    values={{ siteTitle: instance.title }}
+                  />
+                )}
               </Text>
             </Stack>
           </Card>
diff --git a/app/soapbox/features/ads/providers/index.ts b/app/soapbox/features/ads/providers/index.ts
index b9c504bff..bd17fa91c 100644
--- a/app/soapbox/features/ads/providers/index.ts
+++ b/app/soapbox/features/ads/providers/index.ts
@@ -7,6 +7,7 @@ import type { Card } from 'soapbox/types/entities';
 const PROVIDERS: Record<string, () => Promise<AdProvider>> = {
   soapbox: async() => (await import(/* webpackChunkName: "features/ads/soapbox" */'./soapbox-config')).default,
   rumble: async() => (await import(/* webpackChunkName: "features/ads/rumble" */'./rumble')).default,
+  truth: async() => (await import(/* webpackChunkName: "features/ads/truth" */'./truth')).default,
 };
 
 /** Ad server implementation. */
@@ -21,7 +22,9 @@ interface Ad {
   /** Impression URL to fetch when displaying the ad. */
   impression?: string,
   /** Time when the ad expires and should no longer be displayed. */
-  expires?: Date,
+  expires_at?: string,
+  /** Reason the ad is displayed. */
+  reason?: string,
 }
 
 /** Gets the current provider based on config. */
diff --git a/app/soapbox/features/ads/providers/rumble.ts b/app/soapbox/features/ads/providers/rumble.ts
index ace4021f0..bc86e8686 100644
--- a/app/soapbox/features/ads/providers/rumble.ts
+++ b/app/soapbox/features/ads/providers/rumble.ts
@@ -1,6 +1,6 @@
 import { getSettings } from 'soapbox/actions/settings';
 import { getSoapboxConfig } from 'soapbox/actions/soapbox';
-import { normalizeCard } from 'soapbox/normalizers';
+import { normalizeAd, normalizeCard } from 'soapbox/normalizers';
 
 import type { AdProvider } from '.';
 
@@ -36,14 +36,14 @@ const RumbleAdProvider: AdProvider = {
 
       if (response.ok) {
         const data = await response.json() as RumbleApiResponse;
-        return data.ads.map(item => ({
+        return data.ads.map(item => normalizeAd({
           impression: item.impression,
           card: normalizeCard({
             type: item.type === 1 ? 'link' : 'rich',
             image: item.asset,
             url: item.click,
           }),
-          expires: new Date(item.expires * 1000),
+          expires_at: new Date(item.expires * 1000),
         }));
       }
     }
diff --git a/app/soapbox/features/ads/providers/truth.ts b/app/soapbox/features/ads/providers/truth.ts
new file mode 100644
index 000000000..92f2e99f8
--- /dev/null
+++ b/app/soapbox/features/ads/providers/truth.ts
@@ -0,0 +1,39 @@
+import { getSettings } from 'soapbox/actions/settings';
+import { normalizeCard } from 'soapbox/normalizers';
+
+import type { AdProvider } from '.';
+import type { Card } from 'soapbox/types/entities';
+
+/** TruthSocial ad API entity. */
+interface TruthAd {
+  impression: string,
+  card: Card,
+  expires_at: string,
+  reason: string,
+}
+
+/** Provides ads from the TruthSocial API. */
+const TruthAdProvider: AdProvider = {
+  getAds: async(getState) => {
+    const state = getState();
+    const settings = getSettings(state);
+
+    const response = await fetch('/api/v2/truth/ads?device=desktop', {
+      headers: {
+        'Accept-Language': settings.get('locale', '*') as string,
+      },
+    });
+
+    if (response.ok) {
+      const data = await response.json() as TruthAd[];
+      return data.map(item => ({
+        ...item,
+        card: normalizeCard(item.card),
+      }));
+    }
+
+    return [];
+  },
+};
+
+export default TruthAdProvider;
diff --git a/app/soapbox/normalizers/soapbox/ad.ts b/app/soapbox/normalizers/soapbox/ad.ts
index 115ad529c..85dbcc8c6 100644
--- a/app/soapbox/normalizers/soapbox/ad.ts
+++ b/app/soapbox/normalizers/soapbox/ad.ts
@@ -6,15 +6,23 @@ import {
 
 import { CardRecord, normalizeCard } from '../card';
 
-export const AdRecord = ImmutableRecord({
+import type { Ad } from 'soapbox/features/ads/providers';
+
+export const AdRecord = ImmutableRecord<Ad>({
   card: CardRecord(),
   impression: undefined as string | undefined,
-  expires: undefined as Date | undefined,
+  expires_at: undefined as string | undefined,
+  reason: undefined as string | undefined,
 });
 
 /** Normalizes an ad from Soapbox Config. */
 export const normalizeAd = (ad: Record<string, any>) => {
   const map = ImmutableMap<string, any>(fromJS(ad));
   const card = normalizeCard(map.get('card'));
-  return AdRecord(map.set('card', card));
+  const expiresAt = map.get('expires_at') || map.get('expires');
+
+  return AdRecord(map.merge({
+    card,
+    expires_at: expiresAt,
+  }));
 };
diff --git a/app/soapbox/queries/ads.ts b/app/soapbox/queries/ads.ts
index 86dc1e86f..94c1d8640 100644
--- a/app/soapbox/queries/ads.ts
+++ b/app/soapbox/queries/ads.ts
@@ -2,6 +2,7 @@ import { useQuery } from '@tanstack/react-query';
 
 import { Ad, getProvider } from 'soapbox/features/ads/providers';
 import { useAppDispatch } from 'soapbox/hooks';
+import { normalizeAd } from 'soapbox/normalizers';
 import { isExpired } from 'soapbox/utils/ads';
 
 export default function useAds() {
@@ -23,7 +24,7 @@ export default function useAds() {
   });
 
   // Filter out expired ads.
-  const data = result.data?.filter(ad => !isExpired(ad));
+  const data = result.data?.map(normalizeAd).filter(ad => !isExpired(ad));
 
   return {
     ...result,
diff --git a/app/soapbox/utils/__tests__/ads.test.ts b/app/soapbox/utils/__tests__/ads.test.ts
index 989048110..f96f29936 100644
--- a/app/soapbox/utils/__tests__/ads.test.ts
+++ b/app/soapbox/utils/__tests__/ads.test.ts
@@ -1,4 +1,4 @@
-import { normalizeCard } from 'soapbox/normalizers';
+import { normalizeAd } from 'soapbox/normalizers';
 
 import { isExpired } from '../ads';
 
@@ -10,13 +10,14 @@ const fiveMins = 5 * 60 * 1000;
 
 test('isExpired()', () => {
   const now = new Date();
-  const card = normalizeCard({});
+  const iso = now.toISOString();
+  const epoch = now.getTime();
 
   // Sanity tests.
-  expect(isExpired({ expires: now, card })).toBe(true);
-  expect(isExpired({ expires: new Date(now.getTime() + 999999), card })).toBe(false);
+  expect(isExpired(normalizeAd({ expires_at: iso }))).toBe(true);
+  expect(isExpired(normalizeAd({ expires_at: new Date(epoch + 999999).toISOString() }))).toBe(false);
 
   // Testing the 5-minute mark.
-  expect(isExpired({ expires: new Date(now.getTime() + threeMins), card }, fiveMins)).toBe(true);
-  expect(isExpired({ expires: new Date(now.getTime() + fiveMins + 1000), card }, fiveMins)).toBe(false);
+  expect(isExpired(normalizeAd({ expires_at: new Date(epoch + threeMins).toISOString() }), fiveMins)).toBe(true);
+  expect(isExpired(normalizeAd({ expires_at: new Date(epoch + fiveMins + 1000).toISOString() }), fiveMins)).toBe(false);
 });
diff --git a/app/soapbox/utils/ads.ts b/app/soapbox/utils/ads.ts
index 2d5a01040..949315191 100644
--- a/app/soapbox/utils/ads.ts
+++ b/app/soapbox/utils/ads.ts
@@ -1,13 +1,13 @@
-import type { Ad } from 'soapbox/features/ads/providers';
+import type { Ad } from 'soapbox/types/soapbox';
 
 /** Time (ms) window to not display an ad if it's about to expire. */
 const AD_EXPIRY_THRESHOLD = 5 * 60 * 1000;
 
 /** Whether the ad is expired or about to expire. */
 const isExpired = (ad: Ad, threshold = AD_EXPIRY_THRESHOLD): boolean => {
-  if (ad.expires) {
+  if (ad.expires_at) {
     const now = new Date();
-    return now.getTime() > (ad.expires.getTime() - threshold);
+    return now.getTime() > (new Date(ad.expires_at).getTime() - threshold);
   } else {
     return false;
   }